Key Points of New Media Content Writing

Key Points of New Media Content Writing

First, writing skills.

1. There is a story line: goal, obstacle, effort, result, accident, turning point and ending.

2. Jump out of products or services to describe and outline the life users want.

3. Personalized content, vivid, tangible and true, brings users closer.

4. Put forward some opinions that go against common sense.

5, can create some inspiration, can discover some life, will experience things in life, and will not realize things through some reason.

6. Get the right to speak in some fields.

7. Create action memories with users and create a sense of inspiration among users.

8. Making gaps makes users eager to answer questions (spend others' mistakes and point out what goes against users' intuition).

9. Be able to respond to readers' questions and let users continue reading.

10, content is the source of traffic, attracting more users through content, precipitating users and forming a community.

1 1. Divide similar groups. When you want a group of people to support you, you must divide some people and find out where this group of people is.

12, the group moves the enemy, and a certain external stimulus and pressure can strengthen the group's sense of identity.

13, no soup, take advantage.

14. Dissemination of professional content, specialization of disseminated content, and promotion of sales transformation of professional content.

On the topic selection of content writing

On the writing angle of propositional composition

new media operation

1, constantly changing the source of stimulation, constantly developing innovative gameplay every month, bringing fresh feelings to users.

2. Independent of sensory stimulation, online celebrities are instrumental and provide the instrumental value of products. Simply put, is it because the user thought of you and opened you, or because something else thought of you?

3, gamification, when someone makes positive efforts for something and gets positive feedback, she often does not have aesthetic fatigue, but will make more positive feedback.

4. Self-media realization method: content entrepreneurship = media+content+education+social+business (online celebrity e-commerce+spokesperson)+member service+project incubation+program (audio &; Video)

5. Diversification of values and the transformation from media to social media.

6. Continuous production of high-quality content and media mobility.

7. Process: attract users, precipitate users and realize business.

8. Social media: From self-media to social media, at the PGC+UGC content level, social media has solved the problem of sustainable production of dry goods content and content dissemination (word-of-mouth communication among users).

9. Based on the characteristics of the media, content production (emphasizing content writing skills, topic selection, etc. , and different concerns), the second process of content dissemination (solving the problems seen by users, limited by a single media).

10, the content of social media is the entrance of traffic, the community is the precipitation of traffic, and the content generated by social media will spread effectively among members of the community. Social media does not require content to be realized. What he requires is that content will only form influence and then form a community.

1 1. User precipitation of social media. The essential difference between social media and self-media is user precipitation. Since there is only a process of accumulating fans from the media, there is no process of user precipitation. In social media, content is just a tool to attract users, and community is the core value. Social media attracts users through content, and users can be selected through certain rules. The selected users can become more paying users.

12. Make wedding dresses for others and write about female entrepreneurs and female consumers.

13. Tool value of the product, and what dry goods value does the product provide to users?

14, brand value, like product value, should also provide value for users.

Answer: Provide purchase motivation: Does your brand provide users with purchase motivation, and whether the purchase motivation provided by the brand is consistent with the real motivation of users, thus strengthening users' needs and helping users remember why I want to learn from you and why I want to buy you? (Strengthening users' needs is not that simple.)

B: Simplify the purchase decision of users. Why do users choose me when choosing related products or consuming content? What do I represent in the eyes of users (really informative and insightful).

C: Help users shape their self-image, help users shape their self-image, pretend to express themselves, and help users prove their true self to the society.

D: Help users to strengthen their self-awareness and know themselves at the same time.

E: What can I do to help users increase their positive emotions and self-efficacy? Self-confidence, happiness, nostalgia, emotions, beliefs, beliefs, persistence and other positive emotions.

F: Help users reduce negative emotions: fear, disgust, out of control, embarrassment, sadness, anxiety, inferiority, social phobia, anxiety, introversion, marital anxiety, indifference to others,

You need to ask yourself:

What negative emotions may my users face?

How can I help them reduce or eliminate this negative emotion?

If helpless, I will support, if afraid, I will testify, if angry, I will help him vent, if sad, I will help him comfort. ...

15, the strategy of brand competition, the greatest value of online celebrities is not only the value of traffic, but also the value aroused by users.

16, user's heart arouses.

People are essentially multiple selves, and their behaviors in different situations are completely different, and so are their behaviors in different situations. An important means of marketing is to create this situation to change the hearts of users.

If you don't change yourself like this, no matter how big the traffic is, it won't save you, because everyone is a passerby.

17. How to improve user conversion by arousing it in your mind? Transaction behavior and user wake-up can occur simultaneously. If your product needs to arouse the psychology of users, you can choose the corresponding channels to arouse such a heart. You should think carefully about what your product needs to evoke, whether it is fear or inspiration.

18. In the future, the market will not be subdivided according to the crowd, nor according to the industry and product attributes, but according to the evoked mental state. (Impulsive buying, fear of losing something, inspirational, sense of crisis, always feel that they are not good enough, not so simple and important)

19, pure product information, selling point exposure actually only needs low cognitive participation to directly affect decision-making.

Simple and unimportant decisions, simple information exposure and large-scale delivery can bring sales.

20, the characteristics of high cognitive participation in decision-making, the importance of decision-making, the complexity of decision-making, and the violation of past behavior habits.

2 1. Operation key nodes, single article conversion paths and nodes, subscription number opening rate-title click rate-article writing skills (sales conversion)-course sales packaging-whether the user behavior of the system platform is smooth.

22, key limiting factors, in a system, when there are obstacles in a key link, the promotion of any other link is meaningless.

-Understand the problem (let users know what you are talking about)

-Motivation problem (let users pay attention to themselves before products, and let users realize that some past behaviors are unreasonable, so they hope to solve them through products)

-The question of trust

-Behavior threshold

Stimulate users to try, try and audition.

Stimulate users to participate in another marketing activity or product of yours.

Stimulate users to try your free product.

Reduce users' regret cost

23, the characteristics of a good plan should have.

1 Define the problem you want to solve.

Pay more attention to the process than the goal.

3 You need to design actions for users, not yourself.

4 Need to reconfigure resources according to the problem

24, marketing plan to answer these questions:

If users think the situation is favorable to us.

What information does B give users to stimulate, users will have this idea.

How to convey this information to the target users more effectively should be given.