Cultural and creative ice-cream, what sells?

From out of the circle to the pursuit, all the way, cultural and creative ice-cream momentum, become a new product sought after by young consumers.

When ice-cream meets cultural creation, a new species and a new track are produced! Literary creation links all industries, more possibilities are available at CK Literary Creation+.

Not long ago, Sanxingdui ice-cream became a hot topic of discussion among netizens across the country, and the focused coverage by many media including People's Daily successfully brought the ice-cream out of the circle and into the public's view. Samsangdui Wenchuang ice-cream heat has not abated, Xi'an Terracotta Warriors and horses ice-cream is on the hot search, attracting consumers have to hit the card.

In fact, cultural creation ice cream is not rare, as early as 2017, Beijing Yuyuantan Park launched the cherry blossom cultural creation ice cream attracted a large number of consumers queuing up to buy, and then cultural creation ice cream began to scenic spots as a carrier, and gradually blossomed across the country. But because the sales channel is closed, the product is strong geographical, so this small spread of cultural creation ice-cream and did not enter the mass consumer market.

In 2021, with the popularity of Sanxingdui, cultural and creative ice cream became popular overnight, and netizens all over the country have made local cultural and creative ice cream through social platforms, and suddenly realized that there are so many of them.

In the momentum of the scenic cultural creation ice cream fire, some ice cream companies stupid, want to enter this hot track. Many consumers also expressed puzzlement, cultural and creative ice cream why so expensive? There are even some cultural and creative enterprises to seek ice cream processing plant.

From out of the circle to the chase, all the way to the cultural and creative ice cream momentum, become young consumers sought after new products.

Wenchuang ice cream, what is sold?

Would you buy a Wenchuang ice cream priced at 15-25 yuan a piece? Most people would think about it if it was placed in an ordinary convenience store, but in a scenic spot you have to wait in a long line to get it.

Some people say that other ice creams must not be sold in scenic spots where there are cultural ice creams.

It is true that by virtue of scarcity and uniqueness, scenic cultural ice cream is not only a product, but also a medium for linking scenic spots to the emotional value of consumers.

Taking photos and sending them to friends is the first thing most consumers do after buying a scenic cultural ice cream, and for consumers who may only come here once in a lifetime, it's a great souvenir.

Like the tourist postcards of the past, the value of scenic cultural ice cream lies in the scene. Scarcity is another reason why the ice cream can be sold at a high price.

At present, most of the cultural ice-cream is only sold in the scenic area, after leaving the scenic area, it is difficult to buy in other channels, which means that the cultural ice-cream has a certain premium ability to sell is the value.

Relying on the highly similar shape with the scenic spot to draw closer to consumers, and limiting sales to a certain area to make it have a certain degree of scarcity, which is the selling point of the cultural ice-cream.

Cultural ice cream, focusing on the content of the gene

Cultural ice cream has a certain cultural genes, rather than just through the terminal display and personalized shape can attract consumers.

Creative ice-cream that lacks content is just selling a look. For example, the annual cherry blossom season limited edition ice cream, through the dissemination of social media, so that the cherry blossom season has become a scene of concern for consumers, and then willing to pay for the products in the scene.

Another example is Bubble Mart, where the blind-box sales model is simply a method of pulling consumer momentum, and its popularity is due to the content it provides for consumers to release their stress and get a surprise through the scarcity of hand-me-downs and the uncertainty of how they are sold.

The cultural ice cream itself is a product with a strong cultural heritage, in order to increase the sales of cultural products, it is inevitable to carry out a lot of content marketing.

Cultural ice cream, become a new track?

So, at a time when cultural ice-cream is so hot, is cultural + ice-cream enough to become a new track?

In 2021 De's Ice Cream launched a series of cultural creation ice cream products co-branded with the Shenyang Imperial Palace and took the lead in the distribution channel. It is currently the only ice cream company that produces cultural ice cream.

But a number of cultural ice-cream producers said that at present, cultural ice-cream will not enter the circulation channel to sell.

At present, most of the cultural ice-cream on the market is mainly customized for scenic spots, and it is difficult to attract consumers' desire to buy it once it enters the circulation channel, especially when it comes to the circulation channel not covered by scenic spots.

Creative ice-cream that does not have scenic attributes is able to enter the circulation market, such as plant-shaped creative ice-cream, which still has scenic attributes but can still be sold in a limited number of scenarios.

Additionally, it is also important to know whether or not a cultural ice-cream product will have an impact on the content of the city it belongs to. For example, Xi'an Terracotta Warriors ice cream is suitable for purchase in Xi'an's circulation channels, because the Terracotta Warriors, as a symbol of Xi'an, has a strong content influence, even if foreign tourists do not go to the Terracotta Warriors, they will still buy the Terracotta Warriors ice cream.

A cultural ice-cream with strong content influence can enter the circulation channel in a limited area, but in the short term, it is obviously a little difficult to realize the placement of the national circulation scale and become a new track.

Cultural ice cream is more of a cultural seller, cultural attributes are the core of cultural ice cream, some people say that cultural ice cream is to use the mold to make a shape, in fact, behind every cultural ice cream shape is the dissemination of regional culture, when this ice cream leaves the circle of its cultural influence, it becomes the same as ordinary ice cream.

We can't look at cultural ice-cream with the same eyes as we do products. After all, it's not just a thirst-quenching product, it's more about emotional value and the transmission of cultural heritage.

Creative culture links all industries, and when ice-cream meets creative culture, it creates a new species and a new track! More possibilities are available at CK Literature and Creativity+.

Rather than directly posting tourism positioning in the circle of friends, an exquisite cultural and creative ice-cream seems to be low-key and subtle. In recent years, this trend of creative ice-cream has intensified, with almost every scenic spot having its own masterpiece.

There are a lot of cultural ice-cream I want to buy.

1. The Forbidden City ridge beast ice cream

From the 2017 Beijing Yuyuantan cherry blossom ice cream quietly came out, to the 2019 Beijing Forbidden City ice cream completely out of the circle, and then to the current prevalence of this cultural and creative ice cream wind blew a full four years long. One scenic spot after another began to sell cultural ice cream.

Taiwan has compiled a list of 15 cultural ice creams, some of which are exquisite and perfect, some of which have a big brain, and some of which are purely soy sauce, so how many of them have you ever tried?

2. Sanxingdui ice cream 10 yuan / one, Sanxingdui Museum in Guanghan, Sichuan

May 1, with the unearthed relics shocked the world of Sichuan Sanxingdui, the new two kinds of creative ice cream, is based on the Sanxingdui sacrificial pit unearthed two kinds of bronze masks as the concept.

The names are also very appropriate, "bronze flavor" and "unearthed flavor", in fact, matcha flavor and chocolate flavor. The "doll's head" ice cream is very popular with tourists, and more than 1,000 of them were snapped up as soon as it was launched on May 1," said the spokesman.

It is said that in the future there will be "bronze big man", "bronze bird head" and other shapes of ice cream on the market, and will also add a lot of new flavors: lime, strawberry, etc., this card samsung heap is one more reason!

3. City wall ice cream 25 yuan - 28 yuan

Two representative ice cream that can not be enough, Shaanxi Wenchuang ice cream directly set up a legion of marching, the Tang Dynasty ladies head ice cream, Big Wild Goose Pagoda ice cream, and the "city wall flavor" ice cream. (The Taiwan Desk is really curious, what flavor is that?)

A **** there are 12 models, each with its own exclusive name, but the price is also high, the cheapest 25 yuan, the most expensive 28 yuan, many tourists have said, want to set up a set of photographs, once they heard the price of the retreat!

4. Tengwang Pavilion original ice cream 18 yuan/branch

April this year, a thousand calls, the ancient Jiangnan the only royal building Tengwang Pavilion finally out of the cultural creation of ice cream, we must know that this is the first scenic area of Nanchang City, cultural creation of ice products.

The ice-cream modeling borrowed from Liang Sicheng reconstruction of Nanchang Tengwang Pavilion plan sketches, and even retained the "bright three dark seven" architectural style. (That is, not just the surface of the three floors, walk into the building is a full seven-story building)

"Falling sun and the unruly fly together, the autumn water *** long sky a color", after eating ice cream, Wang Bo's poem "Tengwangge Preface" also jumped on the stick, bold.

Shenyang Imperial Palace's cultural ice cream is one of the hottest IP in the first half of this year, and the famous brand De's cooperation, a breath of three.

4. Shenyang Imperial Palace De's co-branded ice cream 12.8 yuan/branch

Each of them is very distinctive, light buttermilk flavored "Phoenix House" to the Phoenix House 2D shape as a prototype; truffle chocolate flavored "purple energy" plaque is Emperor Qianlong's royal pen personally inscribed; succulent berry flavor of the Red Banner armor is the typical clothing of the eight banners of the Qing Dynasty soldiers, all three are treasures of the Shenyang Imperial Palace.

The shape of the heart, the taste is not bad, this is not only in the Shenyang Imperial Palace can be purchased, online is also available, want to eat small partners can order their own, remote card!

5. Wuhan - Yellow Crane Tower

A host of cultural ice cream, Wuhan Yellow Crane Tower of cultural ice cream reduction is considered super high, the building ice cream texture is fine, realistic modeling, and even above the tiles and eaves are replicated to the place, known as the ice cream sector of the most beautiful sculpture.

Yellow peach yogurt flavor/chocolate flavor 15 yuan/branch

Flavor is also innovative, there are two flavors of chocolate and yogurt yellow peach, there is also a small idea hidden inside, the two correspond to the daytime Yellow Crane Tower and the night of the Yellow Crane Tower. The two models correspond to the daytime and nighttime HuangHeLou. Take a picture of the "small HuangHeLou" in front of the real body to take a card, and steadily occupy the C position in the circle of friends!

In addition to ice cream, the Hubei Provincial Museum has also come out with a series of cultural relics version of the desserts: the Yue Wang Goujian mousse, the chimes chocolate, tiger bird frame tiramisu, etc., the tip of the tongue on the museum can be arranged immediately!

6. Wuxi - soft-shelled turtle < / p>

This year's cherry blossom season, Wuxi soft-shelled turtle also brought its own exclusive limited cultural creation ice cream. Cherry blossom season blockbuster before you have time to enjoy, the small red book is floating all over the ice cream blockbuster.

Sakura ice-cream 20 yuan per stick

One **** has three flavors: pink strawberry, white vanilla and black chocolate, 20 yuan a stick, Taitai pro-tested all quite delicious.

It is also beautifully designed, the surface is engraved with 3D three-dimensional cherry blossoms, cherry blossom viewing building, Changchun Bridge and other special elements of soft-shelled turtles. There is also a map of cherry blossom viewing drawn on the eaten stick, which can be taken home for collection.

7. Wuxi - Lingshan Buddha

Fortune bag ice-cream 18 yuan/branch

Who would have thought that this round, shaped like a bag of ice-cream is actually the solemn and majestic Lingshan Buddha's cultural ice-cream, the contrast is huge!

Buddha's Hand/Lotus Ice Cream 18RMB/pc

Besides that, there are also white and chubby Buddha's Hand and Lotus Ice Cream, especially the character of blessing in the Buddha's Hand Ice Cream, which seems to be able to pass all the blessings to you, and you will be full of blessings after eating it.

In the future, when you come to Lingshan, besides don't forget to touch the Buddha's feet, you can also high-five the mini Buddha's hands and be blessed to your heart.

8. Canton Tower Ice Cream 20 yuan/branch

Canton Tower's cultural ice cream can be said to be a perfect replica of the middle of the small waist part of the barbarians are also recessed, but it seems to be a bit pocket-sized, I feel that two or three mouthfuls of it is gone. There are two flavors in one ****, the salty-sweet Sea Salt Cheese and the tangy-sweet Strawberry Dodo, which is a mix of sweet and salty.

Taiwan also wanted to ask, eat the small waist into the stomach, I will have the same small waist!

9. Beijing - the Forbidden City

Talking about the masterpiece of cultural ice-cream, have to mention the Forbidden City, Taiwan now still remember that hung for days of hot search - "the Forbidden City out of the ice-cream," which can be said to be true - the originator.

Forbidden City Ridge Beast ice cream 10 yuan/branch

At first glance, I thought it was the majestic stone lions, in fact, is the Forbidden City on the eaves of the glazed Ridge Beast made of ice cream, but it is strange and lovely. A *** have mango, chocolate, egg milk, matcha four flavors, 10 yuan a price is also very friendly.

10. Beijing - Capital Museum

Matcha flavor/chocolate flavor 15 yuan/branch

Capital Museum of the town treasure - known as "China's most beautiful bronze" one of the Bo矩鬲, also used as a prototype made of ice cream. The prototype is made into ice cream. ***There are two flavors, matcha and chocolate.

The intricate decorations on the original bronzes are still perfectly reproduced on the ice-cream. And the flavor is unambiguous, mellow and rich, so it's worth a try.

11. Beijing - Yuanmingyuan/Yuyuantan

Throughout the whole cultural ice-cream world, Beijing is the city that is best at making floral cultural ice-cream.

Serry blossom ice cream 15 yuan/root

For example, the cherry blossoms of Yuyuan Lake, many people may not know that the earliest cultural ice cream wind was blown from Yuyuan Lake, and the first cultural ice cream was available as early as the Cherry Blossom Festival in 2017.

12. Peony ice-cream 15 yuan/branch

And Jingshan Park's peony ice-cream, people also really developed a peony flavor.

Yuanmingyuan lotus ice-cream 15 yuan/branch

Yuanmingyuan in order to celebrate the unearthed 11 ancient lotus resurrected one after another to blossom, and launched the lotus shape ice-cream, the value of the face is not to pull the crotch.

13. Shanghai - Pearl of the Orient

Pearl of the Orient ice-cream 19.9 yuan/branch

How can the most lively Magic City not participate in the cultural ice-cream competition! It sent one of the three pieces of Lujiazui Oriental Pearl to "don't be a head".

A dark and light chocolate and vanilla flavors, I heard that the entire May 1 period sold tens of thousands of units! But see some netizens comment, Pearl of the Orient's cultural ice cream especially easy to melt, especially in the past few days under the high temperature of the magic city, casually photographed on the two will be melted, we have to pay attention to oh!

14. Shanghai - Yuyuan Garden

Strawberry flavor ice cream 18 yuan/branch

Last summer, Shanghai Yuyuan Garden finally took a shot at the cultural ice cream! The garden's iconic ancient building, Baohua Building, was transformed into a strawberry-flavored ice cream. Not only was the building's shape skillfully restored, but even the small plaques were engraved, so you can see that a lot of thought went into them.

Milk-flavored ice-cream 18 yuan per stick

There's also an ice-cream inspired by the Lake Pavilion's famous Nine Quarter Bridge, with a warm, snow-white exterior and replicated details of the eighteen curves, and the flavor of the classic milk flavor, which can be eaten in one bite.

15.Hangzhou - West Lake Broken Bridge Snow

Broken Bridge Snow Ice Cream 20 yuan/pc 35 yuan/two

In the romantic West Lake, how can there not be a cultural ice cream accompanied! Designed according to the ten scenic spots of West Lake, each ice-cream has a story.

This spooky-looking Broken Bridge Snow is actually two ice creams taken apart and put together so that Xu Xian and the White Lady can meet. "Love spreads on the Broken Bridge, sweetness spreads between the teeth," suggests single dogs like Taitai not to buy it, how to eat an ice-cream and have to shed tears for someone else's love story!

16. Jinan Baotu

Baotu ice cream 20 yuan/branch

The official announcement of the weather at minus 18 degrees Celsius Wenchuan ice cream (January 2021), I see that only Jinan Baotu, Shandong, a unique, but there are still a lot of people freezing off the teeth to taste one, from the tip of the tongue to feel the beauty of the Baotu of the Lao She pen.

As the world's first spring, Baotu's cultural ice cream will be gushing springs and Guanlan Pavilion scene and other small details to restore, very realistic. Pink appearance, the entrance is sweet strawberry milk flavor, I heard that after the characters such as Li Qingzhao and Xin Qiji will also come out of the net red ice cream.

17. Suzhou Huqiu ice cream 15 yuan/branch

Creative ice-cream wind a scrape is two or three years, the price is all the way up, and now some attractions are really fooling the master of science, in the end is creative out of the circle or blindly follow the trend, this topic is worth each scenic spot to consider.

You have eaten what both creative, taste is also good cultural ice cream, welcome to share in the comments section, let Taiwan quickly collection, so that the Dragon Boat Festival vacation circle of friends card photo has fallen!