What is the effective symbol of automobile market segmentation?

The effective signs of automobile market segmentation are testability, accessibility and profitability.

The purpose of market segmentation is to obtain greater economic benefits by positioning the differences in customer needs. Product differentiation will inevitably lead to a corresponding increase in production costs and marketing expenses, so we must balance the income of segmentation and the increased costs of segmentation. Therefore, effective and feasible segmentation must be based on measurability, accessibility, profitability and relative stability.

Extended data:

The role of market segmentation

1 is beneficial for enterprises to explore new market opportunities. After market research and market segmentation, enterprises will know all about the demand characteristics, demand satisfaction and competition of each market segment, and they can find those market segments whose needs are not met or not fully met, which provides enterprises with a new and excellent market development opportunity.

2. It is beneficial for small enterprises to explore the market and survive in the cracks of large enterprises. The needs of customers are changeable and different. Even large enterprises have limited resources and cannot meet all the needs of the whole market, let alone small enterprises. If small enterprises want to survive, they must be good at using the principle of market segmentation to segment the whole market, pick up the missing ones and find out the market segments that do not meet the demand.

3. It helps enterprises to determine the target market and formulate effective marketing mix strategies. Through market segmentation, it is helpful for enterprises to deeply understand the needs of customers, analyze and compare the advantages and market competition of enterprises, and select and determine the target market of enterprises from the segmented markets.