What are the advantages of programmatic buying?

Hello, programmatic buying is an automatic process of buying advertising space traffic, which has the characteristics of real-time purchase by a single audience. Compared with the traditional manual sales method, programmatic buying refers to the automatic process of buying advertising space traffic.

Compared with manual sales in programmatic buying, the advantages are: 1. Automation; 2. Real-time purchase; 3. Single audience purchase.

There are more than 60-80 uneven DSP platforms in China, but I suggest you consult the trading desk (media trading platform) because DSP is actually mainly technical development. The trading desk is good at trading, delivery and optimization. You can look at Chinapex, the first trading platform in China, or Xaxis of AOD, and so on.