Many companies are doing self-media, and I also want to know what self-media is.

Self-media means that individuals or organizations use the Internet and its new media tools to create and share original content, so as to establish their own personal brand image and communicate and interact with fans or readers. These contents can include articles, pictures, videos, audio and other formats, and spread through social media to gain wider exposure and influence.

Enterprises do self-media, usually for the purpose of improving brand awareness, marketing products or services, and establishing interactive relationships with consumers. Enterprises can use their own self-media platform to publish news, information, product promotion, activity promotion and other content related to brands, attract users' attention, and interact and communicate with them.

It should be noted that self-media is not only applicable to enterprises, but anyone can express their views and opinions through the self-media platform and establish their own personal brand image. Different self-media platforms and fields have their own characteristics and laws, so we need to choose the right platform and direction according to the actual situation, and keep learning and innovating.