Chen Bo's Entrepreneurship

The ancient capitals of the Six Dynasties created IT elites.

The Internet age is changing rapidly. In the Internet entrepreneurial army, how many people with stunts have also developed a hard-working mind and a hard-working body, but they have been deeply buried. This is the cruel Internet industry, which is completely different from the traditional industry. Even if you have all the traditional elements of success, if you don't have the ability to identify opportunities in the fleeting market, the word success will be out of reach. Sometimes, even if you have this ability, you need to find the ultimate goal in constant change.

Chen Bo is a vivid example.

Young post-80s, self-made "non-rich second generation", Chen Baiquan made an industry legend by taking the initiative to change twice and grasping rare market opportunities with a keen sense of market smell. And his experience is right in front of us.

Chen Bo was born in Nanjing, Jiangsu. The combination of the ancient capital of the Six Dynasties and the IT elite can also become so tacit in the information age where everything is possible.

As a student, Chen Bo is impeccable. 1999, after graduating from high school, Chen Bo was directly admitted to the Computer Department of Zhejiang University. During his college years, he passed the rigorous examination, and became the youngest "system analyst" (equivalent to a senior engineer) in China at that time. He also represented Zhejiang University in the Robocup International Robot Soccer Competition held in Italy. Chen Bo, who has made great achievements, will undoubtedly become a new star in the future Internet industry in the eyes of teachers and classmates.

In 2003, he graduated from Chen Bo University and was quickly hired by ut Starcom, a well-known communication company in Hangzhou. This is a job that many people envy, with stability, high salary and great room for improvement. A bright future has opened its arms to the young man.

The first change, the first bucket of gold was obtained but the bottleneck was encountered.

But some people are born with an entrepreneurial heart. The comfortable environment makes them uneasy. When the Internet industry is surging in China, the hearts of young people with skills, vision and thoughts begin to beat violently.

The first important change in Chen Bo's life occurred.

In order to find the direction, many people have gone through arduous exploration at the beginning of their business, and have been making flexible adjustments continuously before gradually clarifying their main business.

At that time, Chen Bo, who was determined to start a business, saw that the municipal government began to attach great importance to and vigorously support "low-carbon life economy" such as animation games. This makes Chen Bo, who is both a computer expert and a game expert, see the bright future of starting a business in Hangzhou. With talent and dreams, in a beautiful paradise, Chen Bo and several classmates started an ambitious road to entrepreneurship.

In 2004, Chen Bo successfully founded Bo Qiu Technology, a leading wireless entertainment company in China, and served as CEO. His first step is to choose mobile games.

In the eyes of Chen Bo's entrepreneurial team, China's mobile phone user market was huge, while the mobile phone game at that time was in its infancy and had great potential. After the establishment of the company, Chen Bo led the development of dozens of mobile games with super technical strength, many of which won industry awards, and "Bo Qiu Technology" became the standard bearer of the industry with its keen insight and rigorous management style. In 2006, Chen Bo was also selected as one of the "50 Most Influential People in China Mobile Games Industry". Bo Qiu already has a strong influence in the mobile game industry.

But soon, Chen Bo found that it was difficult for users to get the best entertainment experience due to the limitation of mobile phone screen. The market capacity of mobile games is far from what was expected at that time, and the scale of enterprises is also below 100, so it is difficult to break through. The cruelty of the internet industry has once again appeared. Just harvested the joy of entrepreneurial success, but soon fell into the confusion of development.

The second change, painful choices bring infinite vitality.

At this time, Chen Bo, with a keen sense of smell, discovered the new blue ocean of "web games". However, as a branch of online games, although the market is still in a blank state, the online game market in China has a bright future. But looking at the whole online game market, there were 10 overseas listed companies at that time, and the market was almost saturated and the competition was almost fierce. Moreover, web games, as a branch, are not favored by the industry due to technical reasons and market restrictions. Chen Bo has no idea how big the "new blue ocean" can carry, how far the dream ship can sail, and whether it will encounter bottlenecks like a mobile game.

How to break through? How to choose? Is to protect an acre of land and live a comfortable life; Or give up more than a year's efforts and start over? Subversion of a group of people requires not only careful market analysis and strategic planning, but also the courage to take risks and pressures. The choice is so difficult that only those who have experienced it can understand it.

Therefore, after a whole night of analysis, debate and weighing, Chen Bo's entrepreneurial team has experienced another and most important choice. In the shopping mall, I have never seen a new person laugh, but when have I ever heard an old man cry? In the face of the cruelty of life and death, who can clap his chest to ensure that he will succeed?

Two years later, looking back on this change, Chen Bo can happily applaud his courage.

In 2007, Chen Bo turned his efforts to "Bo Qiu Science and Technology", set up "Tang Le Studio" with his own entrepreneurial team and the first pot of gold, and started the research and development of the company's first web game "Hot Blood Three Kingdoms" based on Flash graphics technology.

In April of the following year, Hangzhou Legong Technology Co., Ltd. was formally established. In June, "Hot Blood Three Kingdoms" was launched, and when the game came out, it immediately swept the country.

Just look at four o'clock and you will know how hot the Three Kingdoms are. First, the product was spread entirely by word of mouth at the beginning, and there was no need for advertising at all; Second, the number of registered users exceeded 60 million in more than one year; Third, in 2009, the global box office of games exceeded10.50 billion, and one game occupied almost one-third of the market share of the whole web game; Fourthly, musicians with only one game have grown from a founding team of 5 to 340 in less than two years, becoming the largest web game company in China.

The reason why "Hot Blood Three Kingdoms" is so popular is that Chen Bo's team has completed the leap from text to graphics era, just like the movie has moved from black and white to a colorful world. This epoch-making significance is not just to fill the gap in the market.

What excites Chen Bo even more is that after two years' development, the technology of web games has matured, and the market is getting bigger and bigger, and the initial worries about bottlenecks in market segments have been swept away. However, the trend of Web-based "cloud computing" and users' demand for simple leisure make web games seem to be competing with traditional online games. In Chen Bo's mind, he began to plan a bigger blueprint for future development ...

Never change, keep your faith and have a good trip.

After the initial confusion and pain, and the pressure and risk of two changes, Chen Bo finally found the direction: take root in the web game industry, make the industry deeper, bigger and stronger, and become a world-class Internet interactive entertainment company.

On the wall of the Hangzhou headquarters of Yuegong, there is a slogan showing the development direction of Yuegong, "Make great games and let the whole world experience the wisdom of China people". In Chen Bo's mind, this direction will never change. Because the first two changes were to find the right direction, now the same is to stick to the dream in my heart.

"Playing great games" is a mission. Chen Bo firmly believes that in the future online game market, web games will occupy one-third of the country, and the output value will be between 100 and1500 million. As long as we continue to produce classic, healthy and mainstream works, musicians will become bigger and stronger. Being a pioneer in music work, having the first-Mover advantage and unique understanding of users, it is bound to seize the biggest business opportunities.

"Let the whole world experience the wisdom of China people" is our belief. Chen Bo said that the Olympic Games embodies the wisdom of the people of China and has distinctive national characteristics. When she is loved and sought after by players of different countries and different skin colors; When our national culture is spread and told all over the world like the prosperous Tang Dynasty, the sense of pride and mission that arises spontaneously will generate a strong driving force, inspiring everyone in Hong Kong to fight for their dreams.

Le Gong is less than two years old, but her road to joining the WTO has gone vigorously. In 2009, the Hot-blooded Three Kingdoms exported to Southeast Asia, and occupied the first place in the list of web games in Malaysia and Taiwan Province Province for a long time. Before and after the Spring Festival in the Year of the Tiger, Hot Blood Three Kingdoms successively landed in Japan and South Korea, two traditional game powers. Not long ago, Legong's second work, Fantasy Crystal, signed a cooperation intention with NHN, the largest Internet service company in Korea. North America and Europe will also be the strategic expansion focus of Lok Gong 20 10 in the second half of the year. Everything shows that compared with the situation that stand-alone games and traditional online games mainly rely on imports, China has led the world trend in the technology of web games.

Young Chen Bo and his young musicians created the legend of young emerging industries in a young way. However, in Chen Bo's mind, his ship has just set sail, far from success and dreams. He has found the direction. A helmsman less than 30 years old will lead sailors with an average age of 25 years old to sail happily with firm belief.