Buick was exposed to apply for a new brand logo

It is reported that Buick's famous "Three Shields" logo is a circle containing three shields as the basic pattern. Its origin can be directly traced back to the family crest of the founder of the automobile manufacturing industry, the Scotsman David Dunbar Buick.

The "three bullets" motif in Buick's current badge is its graphic trademark, and it is the Buick Division logo. The three bullets in different colors (from left to right: red, silver-gray, and blue) arranged at different heights give a sense of aggressiveness and climbing.

Compared to the exposure of the new "nail knife" logo, many netizens called the ugly explosion, how do you think about it?

Buick was revealed to be applying for a new brand logo2

General Motors' Buick brand is about to change its logo again.

It is understood that General Motors on March 16 in the United States applied for a new trademark of the Buick brand, from the appearance of the new logo of the three shields in the same horizontal line, and there is no more circle, looks more flattened.

It's worth noting that this trademark isn't new on the part of GM, which filed for it on October 13, 2021, in Jamaica. Prior to that, Buick's logo featured each shield with shades of red, white and blue. But in the specific 'application, there is no mention of whether this logo will be black and white afterwards or continue with the previous color scheme.

About when will it be on the new Buick models? The timing is still a few months away. One possibility is that the logo will make its debut on Buick's new electric concept, which will be unveiled this summer.

From what I've seen so far, "changing the logo" is something that many car companies are doing in unison. The direction of the design is also very consistent, all in the direction of flattening the design.

According to incomplete statistics, just car companies, there are BYD, Geely, Kia, BMW, Volkswagen, General Motors and other car companies, have to replace the logo, and coincidentally in the direction of flat design.

And the replacement of the logo thing, generally also heralded the strategic planning of car companies will be adjusted. Kia, for example, changed its logo in 2020, and its new products are more youth-friendly. From the new logo, Kia released the new K5 Kaiku, the new Zhi Run and other models for young consumers, but also harvested a very good market response;

BYD is even more so, from the beginning of last year BYD for the beginning of the logo change, BYD began a new round of "attack", DM-i models are widely popular, and early this year, BYD has started a new round of "attack", DM-i models are very popular, and early this year, BYD has started a new round of "attack", DM-i models are very popular. The DM-i model is very popular, and at the beginning of this year, BYD changed its label again, and its sales began to soar, leaping over SAIC-Volkswagen and rising to a new height.

More and more label changes reflect the changes and challenges behind the car companies, and what kind of changes can Buick bring this time?

Buick has been exposed to apply for a new brand logo3

A few days ago, Volkswagen learned from the relevant channels, the U.S. Patent and Trademark Office announced Buick's latest application for the brand logo. the new logo adopts a simple planarized design, which is more in line with the current aesthetics. It is reported that the new logo may be applied to future pure electric models.

From the announcement of the LOGO shape, the new logo retains the classic "three bullets" shield-shaped elements, and eliminates the external circle border, while the inner use of a new arch structure, and the "three bullets" are arranged in parallel, more visual impact. In terms of color, the new label adopts a new black and white monochrome design, as to whether it will retain the current model of red, gray and blue colors is not yet known.

Volkswagen has learned that the new logo is likely to appear on the production version of the upcoming Buick Electra concept. The new car is said to be based on GM's Ultium architecture piggybacking on the development of coupe styling with folio butterfly doors.

Power, the new car adopts a dual-motor powertrain, with an expected maximum output of 435kW and a maximum range of over 600km, and is expected to be officially unveiled in the summer of this year. More news about the new car, Volkswagen Kan car will continue to report.