Jingdong's vile ads, not dirt, but bad

Where there's money to be made, there's social responsibility.

All About Finance

The oldest is screwed, the youngest is happy.

Ali is being tortured by regulation, and Jingdong seems to see an opportunity.

They want to take advantage of this "bonus period" and push their products like crazy.

But recently, Jingdong Finance apologized for an advertisement.

The reason was similar to that of Ali - it was too rich to harvest the people.

Let's take a look at its performance.

On December 17, Jingdong apologized for a financial advertisement: lost itself, lost its responsibility, and lost its beginnings ......

What kind of advertisement?

Lending.

The specific ads are:

A migrant worker dressed as a person because his mother is not feeling well, to the stewardess to ask if you can open the window or change seats.

The stewardess said yes, and added money to upgrade the cabin.

Seeing the high price, the migrant worker intended to give up.

At this point, a man in a suit said, "I'll pay for the upgrade".

Then came the set-up. The man in the suit took the man's cell phone a operation, began to introduce it to the Beijing East Finance lending services, through which a big push ......

Let the migrant workers to borrow money to ascend to the first class, this is not to let the migrant workers back a butt of debt?

The netizens are angry, the official media is also angry.

Even Xinhua Net has issued a severe criticism: "In order to flow without regard to eating, three views are not correct, inferior and treacherous".

Knowing that he had provoked the wrath of the crowd, Jingdong rushed to apologize.

Panicked to take the video offline, and said it would seriously learn from the lessons, reflect y, and actively assume social responsibility.

Such platitudes still didn't quell the anger.

Soon after, Jingdong apologized again.

This time Jingdong said, "We sincerely apologize again! There is no reason for this, we did it completely wrong."

In the view of the uninitiated, this apology can be interpreted as "avoiding the limelight".

Because in lending, Jingdong is not just this one ad.

What Ali does, Jingdong learns.

Seeing the ant's chanting is taking off, Jingdong is also not willing to be lonely to shoot a series of lending ads.

In addition to the above ads, there was another one about a working man who took his sick mother to the big city to see a doctor, and because he couldn't afford to stay in a hotel, he was disliked by the waiter.

In the end, the man went through Jingdong Finance to get a borrowing line and realized his hotel dream.

In short, you are encouraged to spend money in every way possible.

In the past, many people said that 1% of the world's people, master 99% of the wealth.

Later it was jokingly said that 1% of the people, master 119% of the wealth.

The extra 20% is borrowing.

2

Capital is anxious, today's domestic market is saturated, and foreign markets can not be opened.

Internet companies can only think of "inward roll".

Pervasive expansion.

Jingdong is not the first, and will not be the last.

Long before the Jingdong advertising incident, 360 lending ads have been criticized by public opinion.

The content is also infinitely gold-digging and rude.

Said a beautiful stewardess and a scruffy man blind date, first the attitude of enthusiasm, and then heard that he did not have 360 lending, immediately said "we are not suitable".

Later, the plot is similar to Jingdong.

Apologize - wait - shoot again.

Similarly, what millet finance, installment music, good installment and other online lending platforms are engaged in.

Not on the hot search to put, on the hot search to apologize.

The memory of the Internet is the same as the fish.

Make money, not too shabby.

What college students campus loan debt of six hundred thousand jumped off the building, what naked loans, what can not repay the loan depression.

These are not considered by the giants.

Some people for the lending institutions to defend: "a willingness to borrow, a willingness to lend, and is not illegal, what is wrong with it"?

Yes, what's wrong with spending?

Big mistake!

3

Beijing East or Ali, the United States or whatever.

Their growth can not be separated from the state's policy support.

License and so on, is a green light.

The state hopes that when these capitals are bigger and stronger, they can enter the high-end technology and serve the society.

But it didn't work out that way, and when these giants took off, they didn't think about developing any high tech.

Instead, they are desperately trying to hit the traditional industries and the real economy.

Turn the small bosses, into their courier, group buying long.

Even, try to control the money bags of the people.

Something that costs 10,000 dollars, so that you only need to spend 1,000 dollars to buy it.

Cell phone installments, computer installments.

Even ordering a takeout wants you to pay for it in installments.

It is to encourage you to overspend.

Bad advertising, not dirt, but bad.

In 2018, HSBC then released survey data saying that the overall debt of the post-90s is 18.5 times higher than their income, and that the post-90s who work are now 120,000 in debt per capita!

Cat's Eye Finance has also released a set of data: there are 171.5 million people in the total population of the post-90s, and the total amount of debt is close to 22 trillion yuan.

Of course, this includes the mortgage.

Today, the ubiquitous advertisements for borrowing are infiltrating young people who are already overwhelmed by house prices.

It has been said that China is certainly not the most financially advanced country in the world, but it is the most indebted country for young people.

It's all fueled by the earthy advertising of the giants.

Distorting social culture and promoting money worship.

But how do the giants take this into account?

Capitalists are as socially responsible as buying an Apple phone without a free charger.

Where there's money to be made, there's so-called "social responsibility".