The meaning of "Internet Marketing".

Internet marketing refers to a series of business activities conducted by organizations or individuals based on the development of convenient Internet networks for products and services to meet the needs of organizations or individuals. Internet marketing is an integral part of the overall marketing strategy of an enterprise.

A marketing method based on the Internet that uses the characteristics of the Internet to achieve certain marketing goals.

Internet marketing has various marketing methods: search engine marketing; search engine optimization; email marketing; instant messaging marketing; viral marketing; BBS marketing; blog marketing; Weibo marketing; WeChat marketing; video marketing; soft article marketing; experiential micro marketing;

O2O three-dimensional marketing.

Internet marketing purposes: 1. Attract new customers; 2. Increase customer stickiness; 3. Improve conversion rate.

The difference between online marketing and offline marketing: The name of front-line sales in online marketing is a platform. After the marketing goals are set, the sales staff in the physical space come to pick it up, thus realizing the mutual transformation of Online & Offline.

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With the development of business, the number of people shopping online is constantly increasing.

However, the main body of online shoppers is still a customer group with the following characteristics: young, relatively affluent, and relatively knowledgeable.

Judging from the characteristics of the sales objects, not all products are suitable for online sales.

2. New marketing methods Internet marketing is a new discipline based on the application and development of modern electronic technology and communication technology, and is closely related to market changes and competitions as well as changes in marketing concepts.

Compared with traditional marketing, online marketing has obvious advantages in many aspects.

3. Changes in the marketing system Internet marketing is not isolated. In many cases, Internet marketing is the application and development of traditional marketing theory in the Internet environment. Internet marketing is an indispensable content in marketing in the Internet era.

The means of Internet marketing are not limited to the Internet, but focus on the combination of online and offline. Online marketing and offline marketing are a marketing system that complements each other and promotes each other.