Traditional Culture Encyclopedia - Traditional festivals - Why is Lao Fengxiang's label handwritten?

Why is Lao Fengxiang's label handwritten?

The reasons for brand label handwriting are tradition and uniqueness, personalized and scientific expression, and historical origin.

1, Tradition and uniqueness: Handwritten fonts convey a traditional and unique feeling, which conforms to the brand image of Laofengxiang Jewelry.

2. Personalization and technical expression: Handwritten fonts can show personal characteristics and the artist's style, making the label feel more handmade. This is consistent with Lao Fengxiang's exquisite craftsmanship and unique design.

3. Historical origin: In the past, handwritten fonts were widely used in many traditional industries and art fields, so Laofengxiang brand used handwritten fonts to pay tribute to historical origins and inherit the traditional cultural atmosphere.