Traditional Culture Encyclopedia - Traditional festivals - The difference between relationship marketing and traditional marketing is (). A.Object B.Organizational method C.Understanding of customers
The difference between relationship marketing and traditional marketing is (). A.Object B.Organizational method C.Understanding of customers
Answer: C
The difference between traditional marketing and relationship marketing is the understanding of customers: the former’s understanding of relationships is limited to selling products to customers, completing transactions, and treating customers as products. end users; the latter regards customers as people with multiple interests, multiple needs, and potential value. The connotation of relationship has developed to continuously discover and meet customer needs, help customers realize and expand their value, and build a long-term and good relationship foundation.
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