What are the job prospects for graduate students majoring in journalism and communication? What are the advantages and disadvantages of taking a cross exam to major in journalism and communication whe

What are the job prospects for graduate students majoring in journalism and communication? What are the advantages and disadvantages of taking a cross exam to major in journalism and communication when your undergraduate degree is in English? With the development of society, the media publishing/cultural communication industry has become a popular industry in China, as the new generation of China's media market, graduate students majoring in journalism and communication are extremely popular with employers, and the employment situation is generally favorable. There are many kinds of employment of graduate students in journalism and communication, on the whole, the employment of graduate students in journalism and communication is mainly in the following categories:

(a) traditional media

Currently, the traditional paper media and broadcasting and television media are the mainstay of the media market in our country, and they play the role of the "mouthpiece of the masses and the propaganda" mainstream role, and are the mainstay of the media market. "mainstream role, is the preferred employment of journalism graduates to go. Traditional media types are diverse, different traditional media will have different requirements for talent.

1. Newspaper industry

In recent years, Chinese newspapers have been competing fiercely with each other, and the demand for talents is so great that the Southern Newspaper Group and Guangzhou Daily Newspaper Group have held large-scale job fairs for recruiting talents. The powerful timeliness of the electronic media has forced newspapers to give full play to the advantages of in-depth reporting, focusing on investigative and analytical reporting, and thus putting forward more targeted requirements for candidates. For example, the Economic Observer's news department is looking for a reporter with "good news sensitivity and interview breakthrough ability, strong writing skills; experience in macroeconomics and policy, regional economy and investigative reporting is preferred."

Based on the strength of the degree of careerization and the maturity of entrepreneurial operation, the newspaper industry can be briefly divided into high-end party newspapers, organs, industry newspapers, newspaper groups with high branding, and urban newspapers around the world.

High-end party newspapers, such as People's Daily, Guangming Daily and Economic Daily, have a limited number of campus recruiting quotas each year, which is suitable for graduate students from prestigious universities who value their identity and want to have a stable job.

Industry newspapers, such as some national departmental organization newspapers, have high and low salaries, which are more related to their industries. Graduate students who have a strong interest in a particular industry may consider joining.

Overall, although the treatment and status of the institutionalized media is guaranteed, it is not necessarily the best choice for graduate students with journalistic ideals and career aspirations, and should be considered in the light of their own circumstances.

The nationally recognized newspaper groups offer generous salaries (e.g., the Southern Media and Guangzhou Daily generally pay about 100,000 per year within three years) and have more room for career growth, but the competition is fierce because of the limited number of places available.

Other regional newspaper groups are generally in the middle to upper level of salary in their cities, especially some of the local market monopoly in the city newspaper (such as Zhengzhou "Dahe Daily", Sichuan "Chengdu Commercial Daily", Hubei "Chutian City Daily"), its treatment is also relatively considerable.

Postgraduate students applying for the newspaper industry direction should play their own initiative and initiative, through a variety of information channels to understand the recruitment information, and should be well prepared in advance (internship experience, published journalistic works will help). Most newspapers favor candidates who have internship experience at well-known newspapers and have published some journalistic works.

2. Radio and Television

As the communication medium with the largest market share, radio and television programs are highly social in nature, requiring practitioners to be able to penetrate into all aspects of society, be familiar with the planning and production process of the program, and have strong communication skills, and be good at communicating with listeners and viewers.

Currently, the broadcasting industry has adopted a market-oriented operation, and a large number of talents have to be introduced every year. Although there are a large number of recruits in each TV station, they are generally paid less and have a longer program internship period, so the pressure of practical competition is relatively high. It is suitable for graduate students who are truly passionate about the radio and television industry and have outstanding abilities in production and broadcasting technology to join.

If you are consistently passionate about broadcasting, it is recommended that you have a choice of colleges and universities to apply to, for example, Communication University of China (formerly the Beijing Broadcasting Academy) has an undisputed position in the broadcasting industry, with its extensive network of industry talent and inherent disciplinary setups that provide a better foundation for an individual's commitment to the broadcasting industry.

3. Periodicals

Periodicals emphasize individuality, and their market positioning is "narrowly focused" and targeted, generally requiring journalists and editors to have expertise in a particular field, as well as strong writing skills. Compared with 573 publishing houses, 1037 kinds of newspapers, China has 9468 kinds of periodicals periodical industry, is undoubtedly a force that can not be ignored to absorb the talents of journalism and communication. China's periodicals are divided into a variety of categories, of which there are 4,713 natural sciences and technology, 2,339 philosophical and social sciences, 479 comprehensive categories, 1,175 cultural and educational categories, and 613 literary and artistic categories. The prosperous development of the periodical industry requires an increase of hundreds of thousands of editors and writers every year. Current affairs, finance and economics, and fashion magazines are the mainstream of China's magazine industry, and such magazines are in long-term need of a group of journalists with specialized knowledge backgrounds and editors with a strong personal style to form the style of magazines and participate in market competition.

In general, the traditional media, especially the CCTV, Xinhua News Agency, People's Daily, Yangcheng Evening News and other representatives of the "big-name" media, in the introduction of talent on the strict standards and requirements: the candidate's education is generally in the master's degree or master's degree or above; not only require candidates to The media has strict standards and requirements for the introduction of talent: candidates usually have a master's degree or higher; not only are candidates required to have excellent professional journalistic qualities such as "gathering, writing, editing, and commenting", but also to have a background in law, finance, science and technology, and other specialized knowledge in order to adapt to the trend of audience demand differentiation; and at the same time, they must also have a profound analytical ability and strong planning ability to comment on the news and disseminate information from their unique perspectives and viewpoints.

Employment Tips: During the study period, you can extensively explore other professional disciplines, and you can take some practical and specialized courses (such as marketing, industrial research, etc.) to strengthen your own knowledge base and build yourself as a composite talent; at the same time, as far as possible, you can enter strong media internships, and quality internships will not only make you appreciated by the departments that apply for the job, but also open up your horizons and make you You will be able to recognize your own strengths and weaknesses in the media industry, and make up for them in your future study and work.

(2) New Media

The "new" of new media is mainly relative to traditional media, including online media and other new media (such as cell phone newspapers, mobile TV, mobile TV, etc.).

Compared with the traditional media, the new media based on digital technology and Internet technology is one of the most promising sunrise industries in the information age. With the continuous updating of technical means, the network media in the "development in progress", with great potential for development. Because of this, the network media industry is in urgent need of a large number of media and network knowledge, creative talents to open up the market, in the far from saturated market to seize the beach landing, to build the future of the digital era of the "media aircraft carrier". In addition, as a sunrise industry, the new media industry needs market masters to plan effective consumption, so media management talents are also very popular.

Because there is no traditional path constraints, the network media is more inclined to "entrepreneurial operation". At present, the development of network media industry follows the law of "creative industry", advertising management personnel are also very suitable for joining the network media. Network media is not like newspapers and periodicals industry, "the demand for precision and specialization" of the employment needs of the individual's sense of management and the spirit of innovation is more demanding.

Employment tips: During graduate school, you can read more books on media management and media marketing, pay attention to industry news, and understand the operation of the domestic and international media market. It is also necessary to learn some website production skills and related technical software.

In addition, during the study and practice period, it is important to focus on cultivating one's own sense of innovation and market sense. Compared with the traditional media, the employment standard of new media is obviously different, and its demand for professional direction is also relatively wide.

(C) Advertising Agency

In the era of product homogenization, the concept of brand competition is well known. In order to be able to dominate the competition, businessmen never skimp on investment in advertising. The advertising industry is therefore known as one of the 21st century's most "money" industry. At present, this industry needs to have modern art, advertising, journalism, communication qualities and in these professional fields have a wealth of experience and a skill, as well as in the television, radio, newspapers and other practitioners with a certain amount of experience and contacts. Newcomers with strong creative planning skills, the ability to understand customer requirements well, team spirit, dedication and quick thinking will quickly stand out in the industry.

Employment Tips: To get a ticket to a famous advertising agency, you need to have a wild imagination, endless creative ideas, and professional aesthetic vision, which can be cultivated through a lot of exposure to and appreciation of different advertising works, and visits to a variety of art and cultural exhibitions. In addition, media internships allow you to accumulate a certain amount of industry experience and contacts.

The high intensity of work in an advertising agency is helpful for quickly acquiring professional skills and gaining experience in the industry. Overall, advertising agencies are suitable for graduate students who have excellent creative ability and a strong desire to advance their careers in this direction. Graduate students entering this industry should have sufficient interest and personal strengths.

(4) Media Research Company

The main business of a media research company is to provide in-depth media-related research and a variety of consulting services for government regulatory agencies, national TV and radio stations at all levels, domestic and foreign advertisers, advertising agencies and related organizations by using advanced research tools and qualitative and quantitative measurement methods. At present, the leader in this industry in China is CCTV-SOFRESMEDIA (CVSC-SOFRESMEDIA, referred to as CSM), which is committed to TV ratings market research, providing credible and uninterrupted TV audience survey services for the media industry, and has become the largest and most authoritative ratings survey professional company in China. With the development and growth of China's media industry, more and more media research companies came into being, media research talents are also in demand.

Nielsen media research company is a well-known foreign media research company, and network media research company Avery in the industry's professional status should not be underestimated. Generally speaking, media research companies have higher requirements for candidates' software skills and industry research capabilities.

Overall, media research firms are a relatively good entry point for employment, but if you want to have further development in the consulting industry, you should pay attention to accumulating experience in the industry, and focus on cultivating your own insight and perfecting your knowledge base. Foreign companies have higher requirements for candidates' English ability, which is also something graduate students of journalism and communication should pay attention to.

Employment Tips: During the period of graduate school, you can participate in some scientific research projects under the tutors who study communication research methods, audience analysis and other fields, master various qualitative and quantitative media research methods, learn the operation of statistical analysis software such as SPSS and cultivate the way of thinking of media research.

(E) Government Departments

Jobs in government departments attract a large number of civil service applicants every year. Graduate students of journalism and communication mainly tend to go to the Press and Publication Bureau, Radio and Television Bureau and other government agencies at all levels of the Publicity Department, News Research Center, Department of Cultural Exchange, Ministry of Information and other important departments, engaged in the management of newspapers and audio-visual book publishing, radio, film, and television business, as well as news, information and propaganda planning and writing official documents and manuscripts and so on.

Employment tips: The civil service examination is the first threshold to enter the government sector. To get good results, you should pay more attention to the development of the country and the international political situation after school, and carefully prepare for the national civil service administrative ability test and essay exam. In addition, you should also understand the nature of the work of the department for which you are applying, so as to prepare for the retest. The civil service examination is becoming increasingly competitive and should not be taken as one's only career aspiration.

Hot jobs click

1. Fashion magazine editor

If you have seen the movie "The Devil Wears PRADA", then you will remember the devilish editor-in-chief Miranda played by Meryl Streep. This female editor-in-chief of fashion magazines is scantily clad, has extraordinary taste, and is a fish out of water in high society, leading the fashion trend. At present, China's publishing industry is in full swing, with Fashion, Ruili, Men's wear as the representative of the fashion best-selling magazines by the attention of all, new fashion publications have also joined the competition. It is foreseeable that the trend of demand for talents in the fashion magazine editing industry will also continue to rise.

2. Publishing Planning Editor

Yu Dan's "The Analects of Confucius" set a sales record of nearly one million copies for its first release; Guo Jingming's latest novel, "Sadness Against the River", had a high first print run of 866,666 sets; "Details Determine Success or Failure" was re-released 16 times in more than a year's time; and the unheard-of network novel, "Those Things of the Ming Dynasty", was published less than a year ago, with a circulation of 200,000 copies Has reached 200,000 copies ...... these book sales charts on the front page headlines, and publishing planning editor in the publishing and distribution aspects of the creative planning work is inseparable. 2006 national **** newly published books 128,578 kinds of books, able to create a bestseller publishing planning editor, naturally, has become China's most popular talent in the publishing industry.

3. Advertising planners

Some people say: advertising is good, the stone can be sold at the price of diamonds. Although this statement is touting the suspicion of false advertising, but the importance of advertising planning. High-quality advertising works require high-quality advertising talent, but the advertising industry, as an industry that relies on intelligence to fight the world, but faced with a lack of talent bottlenecks, with integrated marketing, communication, planning, composite advertising planning talent is in short supply. Especially in 2006, foreign advertising companies were allowed to enter China wholly-owned, such as McCann, WPP, these world-class advertising companies landed in China to recruit local talent, high-level advertising planners are in demand. Advertising is also known as the industry with the most "money". According to the salary statistics of the online job seekers of the Wisdom Link Recruitment Network, the average annual salary of outstanding advertising planners is about 350,000 yuan.

4. Sports journalists

The 2008 Beijing Olympics feast has stirred up the nerves of China's media industry. According to the relevant management statistics, covering the Beijing Olympic Games at home and abroad media will be unprecedented, the number of journalists as many as 240,000 people, will be nearly 10,000 more than the participating team members, more than the previous Olympic Games. Meanwhile, the State General Administration of Sports said China's sports industry will have a sustained period of development driven by the Olympics.

5. News spokesman

SARS, bird flu, Songhua River water pollution ...... In a series of public **** crisis events, the profession of news spokesman is gradually accepted by the public. News spokesman is the representative of the official, a successful news spokesman can accurately and accurately show the position in the emergencies, to maintain the public image of the government or enterprises. At present, China's government has established a complete press spokesman system, and the press spokesman system of some large state-owned enterprises, private enterprises, hospitals, schools, and financial institutions is also under preparation. Graduate students of communication majoring in public **** relations, news business, and communication practice will be extremely popular in this field.

The advantage is that English is good, you can play in the overseas edition of the newspaper, television foreign language channels and other media sections that require foreign languages, the disadvantage is that you have not studied undergraduate journalism expertise, graduate school, you have to learn a lot of their own