Differences of Copywriting Communication on Different New Media Platforms

There are three differences in the spread of copywriting on different new media platforms: 1. Different distribution channels; 2. The spread range is different; 3. Different promotion forms. Users can contact each other and share resources through the new media platform, and promote barrier-free communication between enterprises, between enterprises and users, and between users. In addition, due to the interactivity of the Internet, users are not only recipients of soft texts, but also disseminators of soft texts, which is more conducive to building users' sense of participation and prompting users to put forward more valuable feedback.