What is the difference between e-commerce and network marketing? What is the connection?

Network marketing and e-commerce are a pair of closely related and distinct concepts, and many people still have some misunderstandings.

1) The difference between the two:

Network marketing is an integral part of an enterprise's overall marketing strategy. Both traditional enterprises and internet enterprises need network marketing, but network marketing itself is not a complete business transaction process, but only a means to promote business transactions. E-commerce mainly refers to the electronization of trading methods, which is the sum of all kinds of business activities carried out by using the Internet. We can simply understand e-commerce as e-commerce, and e-commerce emphasizes trading behavior and methods.

2) the connection between the two:

It can be said that network marketing is the basis of e-commerce and the advanced stage of its development. E-commerce is inseparable from network marketing, but network marketing is not equal to e-commerce.

What are the similarities and differences between online marketing and traditional marketing activities?

1) Similarities between online marketing and traditional marketing:

A. Both are marketing activities;

B. both need the established goals of the enterprise;

C. Both of them take meeting the needs of consumers as the starting point of all activities;

D. The satisfaction of the two to consumers' demand not only stays in the actual demand, but also includes the potential demand.

2) The difference between online marketing and traditional marketing:

A. In terms of products: the products marketed on the Internet can be any product or any service item, but it is difficult to do it in the traditional marketing field;

B. Price: The price of marketing on the Internet can be adjusted to a more competitive position;

C. On sale: online marketing tools? Quot The advantages of "zero distance" and "zero time difference" have changed the traditional circuitous mode, and direct selling mode can be adopted to realize efficient operation without inventory and dealers.

D. In promotion: Web mode has richer connotation and realization mode;

E. In decision-making: the decision-making content of online marketing is more and the response speed is faster.

What are the differences and connections between online marketing and online sales?

Network marketing is the product of the development of network marketing to a certain stage. Network marketing serves to expand sales (including online sales and non-online sales), but network marketing itself does not mean online sales.

1) Online marketing activities may not achieve the purpose of online direct sales, but it is likely to help increase total sales; At the same time, as a tool to collect and publish information, the effect of online marketing may be manifested in many aspects.

2) The promotion mode of online sales is not only online marketing, but also depends on many traditional ways.

Internet marketing activities have played some effective roles in promoting online sales, but at the same time, they have greatly promoted the offline sales of the company and constantly established its own image. On the other hand, online sales not only rely on the Internet, but also take many off-line ways.