Reasons for the rise of Nongjiale and prospects for its development ,

Wikipedia name card

Nongjiale is an emerging form of tourism and leisure, a form of leisure tourism that farmers offer to modern urbanites to return to nature and thus obtain physical and mental relaxation and spiritual pleasure. Generally speaking, the owners of Nongjiale utilize local agricultural products to process and satisfy the needs of their guests at a lower cost, so the consumption is not as high. Moreover, the beautiful natural or idyllic scenery around the farmhouse can satisfy and soothe the spirit of modern people, so it is welcomed by many young people in the city.

Nongjiale

With the improvement of people's living standard, Nongjiale tourism has slowly come into people's lives, and become the main way for people to feel the nature and experience the idyllic life, entertainment and leisure. However, all places in China are vigorously developing Nongjiale, of course, there are certain problems. Such as the positioning is not allowed, the characteristics of the unknown, "similar face", the attraction is not strong enough.

[1]Deep a green space surrounded by 360 °, the farm has a weight of 200 pounds of the world's first taro king, the natural loquat forest can simultaneously accommodate 1000 people barbecue, play projects, farm area is called the world's first farm. The garden is dotted with lakes and green grass forests, with the flavor of Jiangnan water town. Climbing the observation deck, a glimpse of the beauty of the farm, rolling hills, clouds and mist, back to basics, away from the noise of the city, into the embrace of nature, eco-farm is a piece of quiet land for you to relax and leisure in the hustle and bustle of the city.

Edit the origin

[2]

"Nongjiale" tourism prototype from the domestic and foreign rural tourism, and will be unique to the countryside landscape, folklore, and so on into one, and therefore has a distinctive vernacular brand. At the same time, it is also the diversification of people's tourism needs, increasing leisure time, gradually improving living standards and "civilization disease", "city disease" intensification of the inevitable product of tourism products from the level of sightseeing to the higher level of vacation and leisure level of the transformation of the typical example.

Rural tourism has a history of more than 30 years in foreign countries, carried out more successfully in some of the developed countries in Europe and the U.S. In the early 1960s, Spain, then a major tourist country to the countryside of the castle for a certain amount of renovation and transformation of hotels to accommodate passing guests, this hotel is called the "Paleido state inns "; at the same time, the large farms, manor planning and construction, providing walking tours, horseback riding, gliding, mountaineering, rafting, participate in agricultural activities and other projects, thus creating a precedent for the world's rural tourism. Later, rural tourism in the United States, France, Poland, Japan and other countries have been advocated and great development. 1996, the United States, the total income of rural inns for 4 billion U.S. dollars. 1997, the United States, 18 million people went to the countryside, farms and vacations, only in the eastern part of the United States there are 1,500 sightseeing farms in the west there are a large number of ranches specifically for tourism. France has more than 16,000 farms established a family hotel, the introduction of farm tourism, 33% of the tourists chose the countryside vacation, rural tourism receives 200 million tourists each year, can bring farmers 70 billion francs of income, equivalent to 1/4 of the national tourism revenue. in Europe and the United States, rural tourism has a considerable scale, and has embarked on the standardized development of the track, showing a strong vitality and great potential for development. huge development potential.

Domestically, rural tourism in the true sense of the word began in the 1980s, which came into being under the guidance of a special policy of poverty alleviation in tourism, but due to the late start, it is still in the early stages. China's rural tourism development around the integration of sightseeing, study, learning, participation, recreation, leisure, vacation, entertainment in one of the integrated direction, in which domestic tourists to participate in the rate and repeat the rate of the highest rate of rural tourism projects are: "live in a farmhouse, eat farm meals, do farm work, enjoy the farm" as the content of the folklore of the tourism; In order to harvest a variety of agricultural products as the main content of the agricultural picking tourism; traditional folk festival activities as the content of the rural festival tourism.

Nongjiale

This shows that Nongjiale tourism is a form of rural tourism, which is a combination of traditional agriculture and tourism and a new tourism project.

China's Nongjiaole initially originated in Chengdu, Sichuan Province, the specific location of Qingcheng Mountain, Dujiangyan City, Pixian, Wenjiang, and other said. Later developed to the whole Chengdu Plain, Sichuan Basin, until the country. The real "Nongjiale" named rural tourism began in 1987 in the leisure capital - Longquanyi village in the suburbs of Chengdu organized by the Peach Blossom Festival. The Peach Blossom Festival combined agricultural activities, rural landscape, local folk culture, rural residential and settlement culture with modern tourism, vacation, leisure and entertainment, forming a brand-new form of tourism. [1]

Edit Development

Nongjiaole

The development of Nongjiaole has produced good economic benefits in promoting rural tourism, adjusting the industrial structure, building the regional economy, and accelerating the process of agricultural marketization. Some places rely on local agricultural resources, the development of "Nongjiale" varieties of series, such as Hunan Nanyue Hengshan, Kunming unity of the township and other places of Nongjiale has gradually formed its own brand.

After the development of Nongjiale, it brings not only consumer income, but also product information, project information and market information, which provides an opportunity for the development of local economy. It is also a great opportunity for the local economy to develop. Nongjiale has become a window for farmers to learn about the market and a bridge for interaction between the city and the countryside. Tourists from all over the world bring new ideas and concepts to the countryside, so that farmers can learn about the market information in time, and production and operation is in line with the market demand. Farmers who opened the farmhouse often travelers to the middle of the investigation of market demand, and then targeted production, some built a pollution-free vegetable base, some of the deep-processing of agricultural products to do business.

Today, China's agro-paradise model is mainly found in the north, which is dominated by Beijing, Sichuan, Tianjin and Hebei, where agro-paradise is most attractive to tourists because of its reasonable consumption and affordable prices.

Edit this paragraph classification

1. Nongjia garden type. To PI County Youai Township Nongke Village, Wenjiang County, Wanchun Township, and other western Sichuan dam farm folk tourism as a representative. Here is located in

Nongjiajia

"National Ecological Demonstration Zone", is the national reputation of flowers, bonsai, seedlings, stakes production base, "Nongjiajia" began here. It is the base for the production of flowers, bonsai, seedlings, and piles, and "Nongjiale" started here. It has collected the main features of the leisure tourism of the farmers in the West Sichuan Plain, and has shown the great charm of "Nongjiale".

2. Fruit and flower ornamental type. Longquanyi study village, rural work, peach blossom ditch, apple village and other eastern suburbs of the hills of the farm orchard amusement as a representative. Longquan Mountain fruits are exported to the country and even overseas, fruit income is the economic pillar of Longquanyi District. However, in recent years, the rise of the spring to watch peach (pear) flowers, summer taste of fresh fruit of the flowers and fruits of sightseeing tourism, so that its tourism income has greatly exceeded the income from fruits, which is most representative of Chengdu's new rural construction, "five golden flowers" one of the national 4A scenic spots of happiness Meilin. Selling fruit is not as good as selling flowers, let people first full of eyes, after full of mouth, it reflects the transmutation of people's consumption concept. Longquanshan fruit in the improvement of its technological content and then focus on improving its cultural content, the development of tourism agriculture on the basis of traditional agriculture, opened up the Yilin mountainous areas of a new way to get rich.

Vineyard

3. Scenic hostel type. To the far suburbs of Dujiangyan Qingcheng Houshan, Pujiang County, Chaoyang Lake, Pengzhou City, Yinchanggou, Dayi County, Xiling Xueshan and other natural scenic areas as a representative. Low-grade farmhouse hostel prices are low, visitors feel as if their homes moved to the scenic area, spending the money of home to enjoy the natural environment of the scenic area, the scenic area, "Nongjiale" is therefore welcomed by the low and middle income tourists.

4. Garden Inn type. Farms in Xindu County, converted to the mud of the scenic area, Qionglai City, Qionglai City, forward farms converted to the Dongyue Fishing Village, Nanchang County, Bay Farm, etc. as a representative. Agricultural production organizations into tourism enterprises, agricultural land through greening and landscaping, so that it becomes a garden-style buildings, fully functional supporting facilities and inn-style management, so that it becomes higher in grade than the "Nongjiale" is lower than the resort of a place of leisure and entertainment. To the modernization of a brilliant writing.

Gourmet shopping type

Suzhou Yangcheng Lake Lotus Island Tourist Scenic Area, the use of Yangcheng Lake's unique geographical advantages; famous at home and abroad Yangcheng Lake hairy crabs as a specialty guest. Transform fishery production into tourism mode, and food mode. Make it different from the general Nongjiale. [1]

Edit this section of the problem

1. Food safety issues are prominent.

Nongjiale

Many travelers are more happy to travel in groups or companions to choose to "eat farmhouse meals, tasting farmhouse tea". Some travelers even buy on-site "Nongjiale" in the pig, sheep, dogs, chickens, ducks and other livestock, requiring on-site slaughter after cooking. This practice actually hides a lot of problems, on-site slaughter of livestock and poultry is almost no quarantine inspection and quarantine departments, which hides the disease tourists and operators are unable to distinguish. And "Nongjiale" in the kitchen, dishes and chopsticks also lack of formal disinfection measures, there is no health and epidemic prevention department supervision; it is difficult to meet the consumption requirements and health standards comparable to urban restaurants. Some establishments even sell protected wild animals, such as wild boars, snakes and frogs, which are prohibited for sale.

2. The safety of scenic spots is worrying.

Since most of the "Nongjiale" points are small in scale and backward in infrastructure, most rural tourists are complaining about the difficulty of parking in the scenic spots and the lack of security personnel and measures in the parking lots after they return from their trips. "Nongjiale" a lot of scenic spots is the village collective or private owners of their own development, tourist attractions, security facilities, planning and even the most basic guide signs are not, so that tourists into which is like a headless fly blindly wandering around, the flow of people when especially dangerous. Some of the "Nongjiale" point even the relevant management system and precautions are not, and some tourists were even bitten by the dog, cat scratches phenomenon occurs.

3. Service needs to be improved.

The point of the tea half an hour can not come on, the car was blocked for a few hours can not find the owner of the blocked car, and some even fixed parking vehicles are not located, most of the road is docked and parked at random. "Nongjiale" development although there are five years or so, but service enhancement is still the biggest problem, the service "short legs" is becoming more and more prominent. According to the survey statistics: the international tourism industry recognized that more than 80% of tourism profits from the "repeat business".

Edit this paragraph suggestions

Rural tourism is a new sunrise industry, but in general is still a not yet regulated, lagging management of the market. Regulation and standardization should be strengthened to promote the stable, orderly and healthy development of the market.

1. Organization promotion. Including scenic spots to promote the key tourist attractions as the core, drive, radiation and absorption of farmers in the surrounding villages to participate in the reception and service of tourism.

2. Government promotion. The government-led planning and design of rural tourism, investment, development of core scenic spots, absorbing social capital investment, encourage and guide farmers to participate in tourism reception services.

3. Company promotion. That is, "company + farmers" mode of operation, the introduction of preferential policies, the introduction of economic strength and market management ability of the enterprise, to improve the infrastructure and environment, guidance and organization of farmers to carry out local customs, fishing culture, farming culture and other tourism activities.

4. Careful planning and strengthened supervision. Focus on wholeness and continuity, giving full consideration to the natural features and characteristics of the place and its cultural identity. At the same time, supervise the minutiae of each rural tourism, farmhouse, etc., strengthen the training and education of tourism practitioners and rural tourism collectives, improve the quality and level of their services, and enhance the service brand and image.

5. Highlight the characteristics and their own advantages. For example, highlighting the countryside's regional flavor, traditional cultural advantages, mining ancient villages, towns, monuments, tales and other cultural connotations; highlighting the embodiment of regional characteristics, in terms of architecture, food, life, farming and even the design of tourism activities, as far as possible, to reflect the regional flavor, style, living customs and other characteristics. At the same time, but also focus on highlighting the green, environmental protection, leisure, entertainment and other characteristics.

The author believes that the development of "Nongjiale" tourism to do a good job to do enough "agriculture", "home", "fun! "Three word article. [3]

Development of "Nongjiajia" tourism not only enriches the content of tourism activities, expanding tourism capacity; but also led to the structural adjustment of the agricultural industry and farmers to increase income and wealth, and promote the development of rural economic and social development. Therefore, in the process of building a moderately prosperous society in all aspects, the development of "Nongjiale" according to local conditions, to travel to help farmers, will solve the "three rural" problem, promote the construction of a new socialist countryside, to play a more positive role, make a greater contribution.

The development of "Nongjiaole" should be rooted in "Nong". Farmers should display the rural landscape, agricultural production process, farmers' life scenes through their own fields, orchards, courtyards, fishponds, pastures, etc., attracting tourists through the display; catering and reception facilities can be converted or improved by using their own homes and existing living facilities, and should fully reflect the rural areas, agriculture, farming, farmers, farmers, and the local flavor. As the "Nongjiale" has become a brand, many city people opened or opened in the city's food service facilities also played "Nongjiale" brand, in fact, with the real "Nongjiale"! The company's website has been updated with the latest information on the company's website.

The development of "Nongjiale" should be in the form of "home". The "Nongjiaole" should be a family unit, not all, not big, its shape should reflect the "family" form. Since it is a "family", its scale should be moderate, should not be greedy for the ocean; development should be characterized, should not be popular. Pingjiang County, Panshizhou Village, "Nongjiale" is to soil, special, more famous. Therefore, the "home" is the carrier of Nongjiajia, no home not to become "Nongjia".

"Nongjiajia" development to "music" for the soul. "The first thing you need to do is to get a good deal on a new product or service. Now a lot of "Nongjiaole" is the same, provide catering, playing cards, karaoke and other projects. City people joke: a different place to play cards. In fact, the "fun" should also make use of the "three farms" to do articles, designed to participate in the project, simple farming, farming, such as picking, grinding, seedling panzha and so on. Le for the soul is to carry forward the cultural connotation of the "farm", in-depth excavation, highlighting the characteristics of the project, such as farmers enjoy the lanterns, shadow puppets, songs, dragons and lions, ground flower drums, stilt walkers, storytelling, etc., so that "Nongjiajia" tourism is full of charm! The government has also been working on the development of a sustainable development of the country.

Edit paragraph service quality

Nongjiale is an emerging form of tourism and leisure, driving the development of the holiday economy, and achieved better social and economic benefits. However, the reception service of Nongjiale has not kept pace with its rapid development, and the problems in catering operation are particularly prominent. How can we improve the service quality of Nongjiale catering? How to make Nongjiale dishes more distinctive? These are the problems that need to be solved by Nongjiale Catering. In this regard, according to the understanding and concern of the Nongjiale catering in recent years, the author summarized the following points, I hope to help you.

One, service humanization

Diligence and simplicity, hospitality is the traditional virtues of the Chinese people, especially away from the market competition in the countryside, most of the villagers are kind-hearted, simple and honest. However, with the increase in the number of tourists and the number of receptions, many of the management personnel (usually the head of the household) of the family households that carry out Nongjiajia tourism do not have a high level of service and a lack of service consciousness, which often results in the request of whichever guest, no matter what the request is, and whether or not it is possible to reach the request are full of answers. However, due to the small number of service personnel in the farmhouse households, once they are busy, the guests' requests cannot be met in time or the insignificant requests are met first, which will give a bad impression to the guests. In fact, Nongjiale service staff can't just accommodate the guests and make things difficult for themselves, but should learn to reasonably refuse the guests, especially in the existing conditions is difficult to meet the requirements. At the same time in the guest dining, service personnel can not stay away, to provide timely service for the guests.

Second, the uniformity of appliances

With the home for their own use is different, the tourists dining is about coordination and comfort. But many farm restaurants use tables, chairs, cutlery is not uniform, often in a family can see the color of the table and chairs of different styles, a table can be seen on the big and small plates, high and low bowls, plastic, enameled, iron together, giving a person a sense of untidiness. Therefore, the farmhouse meal needs to be equipped with the appropriate number of tableware and utensils according to their reception capacity, if the use of tableware with local characteristics of the effect will be better.

Three, health and safety

"Nongjiale" kitchen production workshop raw vegetables and cooked vegetables are placed separately, drinking water and clean water are separated, flour, rice, oil, seasonings and other storage should be moisture-proof, rodent-proof, mildew-proof, while the warehouse should be prohibited for outsiders to enter and exit. The natural family atmosphere, simple lifestyle and civilized leisure content are the characteristics of Nongjiale that attract city people. "Nongjiale" to attract guests, dining environment must be clean and tidy, preferably with a special restaurant, the conditions are not good can also be opened up their own courtyard, but the courtyard used as a restaurant need to do a good job to eliminate flies, mosquitoes, dust, wind and sand.

We strive to start from the actual development of agro-paradise, the theory of tourism management and the development of agro-paradise practice, focusing on agro-paradise practice guidance, especially in the agro-paradise food and beverage, lodging, security and other agro-paradise in the problem of the more prominent aspects of the more detailed description. [4]

Four, localization of dishes

Metropolitans are used to eating mountain delicacies and sea food, and travel to the countryside to seek green nature. Therefore, the farmhouse restaurant is not the more upscale the better, the quality of food is not the more expensive the better.

"Nongjiale" dishes should be folk dishes and farmhouse dishes, must highlight their folk, farmhouse characteristics, and to develop and innovate on this basis. "Nongjiale" dishes should be based on the countryside, local materials, as far as possible to use the unique farm, the city is difficult to see the cooking ingredients. In addition to the unique rural chicken, duck, old bacon, yellow Lading and a variety of seasonal fresh vegetables, should be widely used in a variety of local specialties. The staple food of "Nongjiale" should also fully reflect the characteristics of farmers. For example, the rice of "Nongjiale" should not be pure rice, but should be made into such as "corn kernel stewed rice" (commonly known as "gold wrapped in silver"), Instead, it should be made into such dishes as "corn kernel casserole" (commonly known as "gold wrapped in silver"), "preserved meat and pea casserole", "red camas (or pumpkin) casserole", "cowpea (or shredded radish) casserole", and so on. In fact, these meals are not only farm specialties, but also delicious and inexpensive. "Nongjiale" snacks and pasta can not be made and the city as well, but should highlight the characteristics of farming, such as cold noodles, cold noodles, pots and pans (pancakes), hair cake, Ye'erba, Artemisia buns, dumplings, potato cakes, red camas cakes, corn cakes, nests, and boiled corn, boiled red camas, boiled potatoes, and other snacks and pasta.

To arrange the dishes according to different consumer objects and different needs of consumers. To "Nongjiale" consumption of a variety of people: there are men, women, young people, middle-aged and old people, and children, workers, employees, cadres, entrepreneurs, and cultural people, etc.; consumers also have a variety of situations: one or two, two or three people to come, but also ten or eight or even dozens of people to come; there are only a few dishes, but also packaged with a few dishes. There are only a few dishes, there are also packaged on a table or even a few tables; there is only a meal, there are also live on three or five days or even ten days and a half months, and so on. Therefore, "Nongjiale" dishes should be based on different consumer objects, and for the different circumstances of consumers, flexible changes, reasonable arrangements. For example, men generally want to drink, you can arrange more big dishes, women, children do not drink, you can arrange more snacks; workers, employees can arrange more affordable dishes, cadres, entrepreneurs, cultured people, etc. you can arrange more of a slightly higher grade and more distinctive dishes; less meals you can try to arrange the specialties; more than can be all-encompassing, a variety of dishes are arranged. For those who want to live for ten days and a half months of consumers, the arrangement of the dishes can try to do "homely", so that people look like home life.

Fifth, the quality of standardization

Nongjia restaurant menu to be relatively stable, the same period of the signature dishes and specialties to the amount of the size of how much is about the same, the same dish can not be loaded with plates today, tomorrow with a large bowl, while the taste to try to unify. Farmers restaurants to reflect the sense of affordability. The working class is the main force of tourists, affordable, good value for money is the majority of tourists spending the conventional psychology. Therefore, the farmhouse restaurant should make more use of local advantages, more use of self-grown fruits and vegetables, reduce the price of the unit of food, so as to let the benefit of the tourists, but also to the farmhouse restaurant to bring more sources of customers. [5]

Edit paragraph development mode

"Company + farmers" development mode

This type of tourism characteristics of the farmhouse, through the introduction of economic strength and market management ability of the enterprise, public **** infrastructure construction and improvement of the environment, to guide the development of rural residents to stay, By introducing enterprises with economic strength and market management ability, carrying out public *** infrastructure construction and improving the environment, guiding rural residents to develop accommodation and catering reception facilities, and organizing villagers to carry out ethnic customs and cultural tourism activities, they form agro-entertainment products with strong characteristics and attraction, and attract and solicit domestic and foreign tourists. This kind of development design has fully taken into account the interests of farmers, and has driven the development of rural economy through the all-round participation of the community. In the development of participatory Nongjiale, this development can also evolve into "company + community + farmers" development, the company first cooperate with the local community (such as the village committee), through the village committee to organize farmers to participate in the Nongjiale, the company generally does not directly cooperate with farmers, but the farmers reception services, participation in tourism development should be through the company's professional training, and formulate relevant regulations.

The company generally does not cooperate with the farmers directly, but the farmers' reception service and participation in tourism development should be trained by the company and relevant regulations should be formulated to regulate the behavior of the farmers, ensure the level of reception service and protect the interests of the company, the farmers and the tourists.

(2) "Government + Company + Rural Tourism Association + Travel Agency" Development Model

This kind of Nongjiale development gives play to the advantages of each link in the tourism industry chain, by reasonably sharing the benefits and each of them has its own responsibility, the government is responsible for the planning and infrastructure construction of Nongjiale, optimizing the development environment; Nongjiale company is responsible for management and commercial operation; Nongjiale company is responsible for the management and commercial operation; Nongjiale company is responsible for the management and commercial operation. The government is responsible for the planning and infrastructure construction, optimizing the development environment; Nongjiale Company is responsible for the management and commercial operation; Farmers' Tourism Association is responsible for organizing the villagers to participate in the performances of local opera, tour guide, crafts production, providing accommodation and catering, etc., and is responsible for the maintenance and repair of the respective traditional houses, coordinating the interests of the company and the farmers; Travel Agency is responsible for exploring the market, organizing the source of customers, avoiding the over-commercialization of the development of rural tourism, protecting the local culture and enhancing the pride of the local residents so as to realize the sustainable development of the Nongjiale. The sustainable development of Nongjiale.

"Farmers + farmers" development mode

"Farmers + farmers" development of rural tourism development is the development of farmers on the enterprise involved in the development of rural tourism has certain concerns, most farmers are not willing to hand over the funds or land to the company to operate, they are more trusting of those "demonstration", "the model", "the model", "the model", "the model", "the model", "the model", "the model" and so on. Most of the farmers do not want to give their capital or land to the company to run the business, but they trust those "model households" more. Driven by the "demonstration households", farmers have joined the ranks of tourism reception, this development is usually less investment, reception is limited, but the rural culture to retain the most authentic, tourists can spend less to experience the most real local customs and culture, is the most popular form of farmhouse. However, due to the influence of management level and capital investment, the driving effect of tourism is usually limited.

Shareholding development mode

In the development of Nongjiaoluo, the state, collective and individual farmers can be taken to cooperate, the tourism resources, special technology, labor into equity, the earnings of dividends according to the shares of the combination of dividends according to the work of the joint-stock cooperative system of operation. Participate in the development of rural tourism through land, technology and labor. Through the accumulation of provident fund, the enterprise can complete the expansion of production and rural ecological protection and restoration, as well as the construction and maintenance of corresponding tourism facilities. Through the form of public welfare fund, the enterprise invests in the public welfare of the countryside (e.g. tour guide training, travel agency operation and rural tourism management), as well as maintains the operation of the community residents' participation mechanism and so on. At the same time, the shareholders' dividends are paid through the dividend distribution. Through the "shareholding system" of rural tourism development, the community residents of the responsibility (responsibility), rights (benefits), benefits (benefits) organic combination, guide residents consciously participate in the protection of ecological resources on which they depend for survival, so as to ensure that the benign development of the Nongjiaole. [6]

Edit this section of the profit way

Food profit, by providing food, drink can earn

Tickets, some of the Nongjiale has tickets

Cooperation

Advertising

Souvenirs with local characteristics

Featured products with local features

Specifically, you can look at the / link?url=frEhFJo7DLnVC00lfzjKzHt6NiLnA6E6XCV4vSR79JaxTtD_x0UPpDq3vurx2vqH