What are the common types of video advertisements

One, the actual video form

1. Promotional video

Promotional video is a more familiar form of many enterprises, but also a large number of enterprises will choose. It has a wide range of application scenarios, such as the introduction of the official website of the enterprise, the warm-up and introduction of the event site, the project negotiation and bidding on the display of the enterprise, as well as investment promotion of enterprises and regional publicity and so on are common playback scenarios of the promotional video, and even the enterprise lobby, the front desk can play the promotional video.

Promotional video can be a complete interpretation of the corporate culture and business. Generally speaking, every one or two years should be combined with the development and change of the enterprise to update the promotional video.

2. Brand Storytelling

Compared with the promotional video, the brand storytelling video is more penetrating. Brand feature films are richer in content and plot, and it is easier to implant ideas into people's hearts. Of course, the requirements for creativity are also higher, and it is more suitable for event marketing, launching, company annual meeting and such scenes.

This video opens with a historical narration to illustrate the long history of Taoxiangcun, then highlights the spirit of inheritance of the long-established brand with the introduction of the craftsmen of the ancient confectionery, and finally with the animation of the national trend style to emphasize the concept of coexistence of trend and tradition. This kind of real shooting + animation form can be more rich, three-dimensional to consumers to show the brand style, and thus help to increase sales.

3. Product advertisement

Product advertisement is also a commonly used form of video, which is more suitable for the display of store products, circle of friends publicity, elevator advertisement, electronic screen advertisement, as well as project negotiation and other scenes.

Through the amplification of product features, rich texture embellishment, it can reflect the advantages of the product in all aspects, and there is no need for door-to-door shooting, through the form of mail can be combined with the characteristics of the product in the studio set shooting, and the use of 4K equipment as well as a full set of lens set to complete the shooting. With the background light, contour light to supplement the brightness, so that the product texture is fully embodied, and later through the Da Vinci color mixing technology to make the picture more soulful.

4. TVC Advertising

If a company wants to place ads on TV, building elevators, subways or high-speed railways and other TV screens, it has to do TVC advertising.

Because of the high cost of advertising by the second, the length of the advertising video must be precisely controlled in 5 to 30 seconds, through the creativity of the core content to make it more focused, more attractive to people's attention, so that people can more quickly produce an impression and pay attention to the product, and is therefore also known as "creative advertising".

Two, animated video form

There is another form different from the actual video creation process, that is, animation. Animation is also very common in video advertising, it is basically applicable to all scenes, through the hand-drawn animation characters and elements of the real image of cartoon, for the video content to add more entertainment and fun, can effectively enhance the interest of the viewer. At the same time, the use of cartoon images can more richly reflect the brand concept.

Third, other video forms

In addition to this, we can also for corporate activities to provide various types of activities played in the video and venue layout design, and according to the needs of enterprises to produce all the materials before the meeting publicity.

1. Fast cutting

In the process of the activities of the multi-camera instant filming way to quickly capture and edit video to provide timely coverage of the activities of the scene, which is often referred to as fast cutting. This is what we often refer to as "fast editing". By using fast editing, the highlights of the event can be produced into videos and pictures in a timely and effective manner for rapid external publicity.

Fast cuts are not just for large-scale business meetings and events, they are also suitable for the external publicity of company reunions and annual meetings, as well as for displaying content scenes from personal weddings and marriage proposals to friends and family.

2. 3D animation

The last is another form of video expression - 3D animation, which can be more comprehensive, more three-dimensional display of the product appearance and internal details, suitable for engineering, real estate and construction, medical simulation, mechanical structures and principles of and other scenes of use.

3D design modeling is difficult, so the cost is relatively high, but companies can use VR technology to make 360-degree ring object shooting of parts, the cost is relatively low. At the same time, VR technology can also be used to the office area or room panoramic display and interact with the user, the user can according to their own browsing needs to watch different areas and play sound and video. You can also use aerial photography of the aircraft on the factory or building appearance to produce a full range of VR effects.