What are the advantages and disadvantages of online shopping mall marketing?

Online shopping malls in the holiday promotion of goods usually have several forms, the first is a thematic recommendation method that the corresponding products will be recommended in accordance with this method of recommendation in the most direct way, the impact is also high; the second is a combination of recommendation method that the related products to do a combination of recommendations, made into gift packs, such as the form of bundled promotions; the third method is to meander through the promotion method is to focus on a number of types of products as a promotional meandering recommended to attract consumers' attention. Attract the attention of consumers! Now the major electronic shopping malls are most commonly used is the way these types of promotional methods of joint operations, coupled with free shipping and other preferential services not only solidified the corresponding consumer groups also further broaden the market, attracting more people!

2, relative to the C2C stores have more product quality assurance

In the May Day holiday online shopping mall marketing can be eliminated during the consumer in crowded stores, supermarkets, the inconvenience of the goods, relative to more C2C stores also have more product quality assurance, but accordingly, its delivery of goods, product variety, etc. There are still some shortcomings! Second, the disadvantage of 1, the lack of interactivity on the lack of a more in-depth introduction of the product

2, the price problem is increasingly sensitive

The fullness of online information, so that consumers do not have to go east and west of the comparison of the price, just browse through the merchant's site can be compared to the three, and the merchants, it is easy to trigger a price war, so that the industry's profitability is reduced or lead to a lose-lose situation.