What are the elements of marketing? What is the core of marketing?

Generally speaking, marketing includes four elements: product, price, channel and promotion. Later, an element was added, which became "demand (i.e. product), service (i.e. supporting service), cost (i.e. cost and price), convenience (i.e. purchasing channel) and dissemination (i.e. publicity and promotion)". However, with the continuous escalation of market competition, people decided.

The first expression: product, brand, price, channel, promotion, promotion, * * * six elements;

The second way of expression: market demand, realization cost, price strategy, sales channel (or consumer convenience), publicity (or customer communication), sales promotion, * * * six elements;

These two expressions are necessary, which can help the operators of almost any product or project to evaluate their own work, and can be evaluated before the formal opening or product listing to avoid omissions and mistakes in business decisions.

2. The core of marketing

The core of marketing is market positioning, nothing else. There is a simple reason. If customers want to buy or sell things, they must first know where the market is. If "exchange" is the core of marketing, it cannot solve the problem of where the market is; Taking products as the core of marketing, it is easier to fall into the misunderstanding that wine is not afraid of deep alleys.