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Under the trend of cultural diversification, traditional festivals, as one of the important carriers of culture, are inevitably influenced by the integration of Chinese and western cultures. Nowadays, young people in China are enthusiastic about western festivals, but their attitude towards traditional festivals is gradually indifferent. This requires us to study the cultural connotation of traditional festivals in China more deeply and publicize it, so as to deepen young people's understanding of traditional festivals, urge more people to pay attention to traditional culture, and make this culture better passed down in the hands of the younger generation.

[Keywords:] traditional festivals; Cultural connotation; Integration of Chinese and western cultures; heritage