Is there any good marketing method for wine?

Consider four aspects: first, follow the trend; Using brands to make wine is a culture. Wine from different regions has its own unique value, and the core of value culture is refining. By shaping the brand name of wine, the consumer groups in the market are continuously subdivided, the ownership of consumption is guided by brand culture, and differentiated recognition is formed at the terminal for customers with different consumption psychology to choose, thus shaping the professional loyalty of the brand. For example, Jin Liufu's "festive complex", the modern concept has raised the "blessing culture" to the extreme of elegance. Over the years, it has repeatedly spread the highest sense of identity of festive wine, celebration wine and "China people's blessing wine". The celebration of Jinliufu, like its quality, comes down in one continuous line. Similarly, the high-quality life in Fang Shuijing has been advocating noble elements of life for many years. Xifeng liquor advocates: soaring in the West Phoenix and celebrating China. Jian Nanchun has been promoting the discovery of the "health factor" of famous wines-the "genetic map" of nano-molecules. The second trend: the biggest activity of event marketing this year is the 2008 Beijing Olympic Games. In the activities with a hundred years of Olympic culture precipitation and global cognition, wine enterprises should follow the trend. With the approaching of the Olympic Games, the competition of enterprises in Olympic marketing is more intense, and everyone hopes to form a "win-win". Even if there is no "admission ticket" for the Olympic Games, it doesn't matter. Olympic marketing is not the exclusive right of Olympic sponsors. Under the aura of the Olympic Games, non-Olympic sponsors can still have fun. Snow Beer won the favor of consumers by virtue of its "official partner of beer lovers", followed by Tsingtao Beer, which launched a large-scale outdoor sports program "Tsingtao Beer-I am the Champion" to interact with consumers. COFCO Liquor specially brewed "Great Wall Cheers 2008 Chixia Dry Red Wine" for Beijing (Global Brand Network) Olympic Games. No matter from the appearance of wine or the connotation of brand, people can intuitively feel the distinctive personality of "Olympic quality" wine. Once launched, it was widely respected. In Wuhan, Budweiser has set up an "Olympic Garden" image display area in the supermarket, allowing consumers to drink beer for free, draw a lottery and feel that the Olympics are around. Take the third place; As the saying goes, wine and cigarettes are inseparable in related industries, and there are many industries related to wine. While focusing on self-marketing, we should also focus on related industries in customs clearance to form complementary resources and reduce comprehensive costs. For example, the price increase of raw and auxiliary materials this year is undoubtedly a huge challenge for labor-intensive liquor enterprises. In 2006, Hubei Zhijiang Liquor Group was established, consisting of 15 member units. It involves many categories such as material trade, petrochemical industry, printing and packaging. The establishment of the group is not only an effective integration of wine industry chain resources, but also a layout of gradual expansion in the later period. Similarly, with the rising temperature, the catering industry has begun to enter the off-season, and many catering enterprises have to carry out various activities frequently to enhance their popularity. Many wine companies' products are involved, and they jointly launch various promotional activities with hotels. For example, in Wuhan, when crayfish went on the market, many restaurants and star-rated hotels launched various crayfish food festivals to attract popularity, and some wines were also named "Oyster" feast food festival, with seafood as the theme. Step 4: Enhance the sense of social responsibility. The sixth place in the top ten management practices of World Manager in 2007 is: social responsibility management! Nowadays, it is becoming a trend for enterprises to voluntarily publish social responsibility reports, and more and more enterprises in China are actively participating in it. The competitiveness brought by social responsibility has been clearly demonstrated. Only by taking social responsibility can they get higher profits. Whether you are a large enterprise or a small and medium-sized enterprise, you should shoulder the responsibility of the enterprise to society. The country advocates a harmonious society and needs the participation of the whole people. Smart companies will choose those public welfare behaviors that are of common interest to the target group, find the awareness of products, and then promote themselves from the standpoint of consumers. In 2007, Jin Jiu released the first white paper on healthy drinking and a national drinking health survey, and the social responsibility value of alcoholism suddenly increased. In February 2007, Jinpai Company joined forces with china health care association, Chinese Medical Association and Sina. Com and other organizations launched nationwide public welfare activities with the theme of "moderate drinking and healthy China". In July, "Healthy Drinking in China" officially launched community activities. Some wine companies with a sense of social responsibility have also come forward, reflecting their sense of social responsibility in brand communication, which is also a good intervention point for potential marketing.