Analyze the characteristics of print media and electronic media.

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Printing and electronics. These two media have their own characteristics.

Print mass media mainly include newspapers and magazines.

Newspapers, with large circulation, are the printed mass media with the largest audience, and also the CI communication tool favored by enterprises. Therefore, newspapers have many advantages.

First, the information is more detailed.

Second, information is optional.

Third, information can be retained.

Fourth, the information cost is low.

In the mass media, the characteristics of magazines are also different from other media.

First of all, its readership is relatively stable.

Second, the content arrangement is flexible.

Third, the magazine is easy to carry and read at any time, so it doesn't take up a lot of readers' time.

Fourth, there is a great deal of information reported on a problem, and there are many perspectives for discussion, and the research on the problem is deep, which is unmatched by other media.

Electronic mass media mainly includes radio and television.

Broadcasting has a wide information coverage and a long history. Characterized in that:

First, the information responds quickly.

Second, the audience is wide.

Third, it is not restricted by the environment.

Television is the most fashionable mass media.

Its characteristics mainly include:

First, vivid and realistic.

Second, the coverage is large.

Third, the timeliness is strong.