Competition is becoming more and more fierce. How to transform and upgrade the furniture industry?

Analysis of the development trend of furniture industry: the market share of customized home is expanding.

The scale of global furniture has grown steadily, and China has become the largest exporter.

The world furniture industry has developed rapidly, and the total output value of the global furniture industry reached 4200 in 20 16.

Among them, civil furniture accounts for the highest proportion, about 60%. China, the United States, Japan, South Korea and Western Europe play an important role in furniture production, technology and trade. In recent five years, the total output value of furniture industry is relatively stable, of which about 70% is consumed in the country of origin and 30% is exported. Economically, the output value of developed countries accounts for about 40%, and that of developing countries accounts for about 60%, a record high, indicating that the global furniture manufacturing center has shifted to developing countries. On the whole, the mature regional market of furniture manufacturing industry generally presents the characteristics of post-economic cycle, and develops towards industrial integration, category diversification and customization.

China is not only the largest furniture exporter in the world, but also the largest furniture producer in the world. China accounts for 39% of the global furniture production, which is 18 percentage points higher than the second largest country, the United States. The innovation of furniture design, materials and technology in China will have a far-reaching impact on the global furniture market. The trend of furniture manufacturing industry shifting from Europe and America to Southeast Asia is also very obvious: Vietnam's furniture exports have reached record highs and the fastest growth rate, reaching the level of Poland.

Operating income of furniture industry in China

According to the data in the Analysis Report on Market Demand Forecast and Investment Strategic Planning of Furniture Industry released by Forward-looking Industry Research Institute, in 20 17, the main business income of enterprises above designated size in China furniture industry reached 905.6 billion yuan, a year-on-year increase of 10 1%, and a decrease of 1.5 percentage points over the previous year. Looking back on the operating income of furniture manufacturing industry from 20 12 to 20 17, the operating income of furniture manufacturing industry in China has maintained a steady growth in the past six years, but from 20 13 to 20 16, the growth rate of operating income of furniture manufacturing industry in China decreased year by year, but in 20 17.

Customized home market share continues to expand.

Customized furniture meets the individual needs of users, so each set of products is unique. With the improvement of the design level and customized service level of home furnishing enterprises, enterprises can provide more and more value-added services to customers, thus attracting more passengers and increasing the unit price of customers, thus ensuring their own profitability. Therefore, furniture manufacturers have responded to intelligent automatic manufacturing, shortening production time, improving the utilization efficiency of raw materials, reducing energy consumption, and producing high-quality products that meet the needs of consumers.

The growth rate of customized furniture enterprises is much higher than the overall growth rate of the furniture industry. More and more furniture enterprises are making customization. 20 17, many customized furniture enterprises went public, and the competition intensified. However, at present, the industry penetration rate is only 20%, which is still in the expansion period, and there is still room for improvement in the penetration rate of customized furniture market.

With consumption upgrading and competition optimization, leading enterprises are expected to stand out.

20 17 The regulation of real estate has become stricter, customized home furnishing enterprises have gone public collectively, and the market competition has intensified. However, the general trend of consumption upgrading remains unchanged, and the leader is expected to cross the cycle and expand market share by virtue of its advantages. As far as ToB is concerned, the competition in the downstream real estate market is fierce, and the leading real estate companies have great advantages.

Development Trend of Furniture Industry in China

With the development of China's furniture industry for more than 30 years, the types of furniture products are becoming more and more abundant, the product styles are becoming more and more diversified, and the product competition has entered the era of brand competition. Domestic furniture consumption will show a trend of "polarization". On the one hand, the consumption of high-grade furniture is in the ascendant, on the other hand, cheap furniture products are popular.

The market position of customized furniture in the furniture industry will be greatly improved.

With the rapid increase of the number of middle class in China, middle and high-end consumer groups gradually emerge. More and more domestic consumer groups begin to pay attention to the overall art of home life. Old-fashioned finished furniture can no longer satisfy consumers' pursuit of personalized life. People prefer to add more independent ideas and features to their home life, which makes people's demand for customized furniture in the whole house on the rise. In recent years, the custom furniture industry has entered a stage of rapid growth.

In the era of Industry 4.0, mass production was realized with the help of intelligent manufacturing technology.

The furniture industry is in the transition period when custom-made furniture replaces traditional finished furniture on a large scale. Traditionally, the furniture industry has achieved scale effect by mechanically producing standard furniture products. With the rapid development of customized furniture industry, the proportion of non-standard parts is increasing. Flexible production characterized by personalization and mass production is the key technology to realize mass customization. The application of artificial intelligence technology, by scanning the two-dimensional code containing processing information on the product parts, realizes the production process of the part instruction machine, solves the identification problem of non-standard parts, and greatly improves the production efficiency.