Cross-border marketing, consumer group consistency understanding?

It means that you need to break the traditional marketing mindset, avoid fighting alone, seek non-industry partners, and utilize the synergistic effect of different categories of brands. The essence of cross-border marketing is to realize that multiple brands interpret the same user profile from different angles.

Secondly, the basis for finding partners in cross-border marketing strategy is the complementarity of user experience, not simply functional complementarity. It's no coincidence that crossover marketing and the user-centered marketing concepts that have become so prevalent in recent years coincide.