Will content e-commerce trigger a new e-commerce revolution?

I believe everyone is familiar with the term "content e-commerce". Many enterprises and self-media companies have made a lot of money by operating WeChat official accounts, and more and more content e-commerce companies have sprung up. The rise of content e-commerce has made traditional e-commerce giants Alibaba and JD.COM Mall feel a great threat, and traditional e-commerce has also begun to intervene in content e-commerce.

With the rapid development of e-commerce, the homogenization of major e-commerce platforms is actually becoming more and more serious. JD.COM is not limited to 3C, Dangdang or books, and Store 1 is not limited to food. Only by realizing the differentiation of content can it help major e-commerce platforms truly realize the advantages of their respective platforms. Content e-commerce has become the next development trend of e-commerce, and the development of content e-commerce needs to do three things:

1, attracting users' high-quality content and attracting users' content is the first fundamental premise of content e-commerce. Without high-quality content, content e-commerce is simply impossible to talk about.

2. Highly integrated content and products. At present, when many live broadcast platforms and WeChat official accounts publish content or live broadcast, the live content or published content has little to do with the products it wants to recommend, but this content is invalid, and the user's conversion rate is very low, which cannot achieve the desired effect.

3. Do a good job of interaction between content and users. Many consumers directly question some recommended products, even leave a message at the end of the article on WeChat official account or comment directly on the live broadcast. For this kind of potential consumers, we should explain patiently to better enhance the user's consumption experience.

In this era of media popularization, content e-commerce can finally embark on the big stage of e-commerce. I believe that with the participation of major Internet giants, content e-commerce will trigger a new revolution in the e-commerce industry.