Company brochure poster design-how to design publicity posters?

How to design a product brochure? For some novices, they may feel that compared with poster design, LOGO design, font design and layout design, it is very simple, just a bunch of pictures and words. In fact, the difficulty of typesetting is that we don't fill in the content according to the designed layout, but typesetting according to the specific content. Sometimes one or two pages, sometimes ten or eight pages. Because of the different elements, it is often not feasible to adopt the same composition, layout and form. Typesetting design plays a leading role in graphic design. It can be said that all the designs you make are ultimately for typesetting. Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) album design method;

Single typesetting and tiled layout

That is, pictures are all over the page. This processing method is mostly used in cover design. The tiled picture needs more tension, and the picture with visual center of gravity is suitable for this kind of treatment. Another situation is to use pictures as the background, or tile.

Zhonghui Design Original Album Design

Step 2 leave this page blank

That is, the picture should be smaller than the layout, with white space around it. There are also two situations here. First, the picture is located in the center of the layout, and the white space around the picture is symmetrical. This effect is similar to a photo frame and is often used in cover design. Another situation is that the blank around the picture is asymmetric. As shown below, the areas with more white space will be used for typesetting, which is often used for poster design and album page design.

3. Picture and color block typesetting

Sometimes when designing, pictures and color blocks will be combined for typesetting, which will not be as monotonous as only pictures, and text can also be typeset with color blocks. It can also play the role of focusing. However, in this layout, we should pay attention to the fact that there are not too many colors in the color blocks, and the colors should preferably come from pictures or adopt colors similar to pictures to achieve mutual integration of the layout.

4. Cross-edition

That is, in album design, let the pictures occupy two pages at the same time. When there is only one picture in the cross layout, if the picture is only arranged in half layout, the other half layout is easy to be monotonous, so in this case, the cross layout design is usually adopted, and the enlarged picture will be more tense, and the left and right layouts can be related.

5. Double-screen typesetting

In the design of photo album, sometimes we have to treat a page as a layout, and sometimes we need to treat a spread as a layout, which depends on the specific content and typesetting form, so we should consider the typesetting of pictures in both cases.

How to design the poster? Can be designed with PS.

Poster design is based on

Computer graphic design

Based on the application of technology, with the development of advertising industry, a new occupation is formed. The main feature of this professional technology is to express advertising elements such as images, words, colors, layouts and graphics.

Combined with the characteristics of advertising media, a creative design activity or process of graphic art is carried out on the computer through relevant design software to express the purpose and intention of advertising.

Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a big painting that is stuck on the street wall and hung in the window to attract the attention of passers-by with its eye-catching picture.

In a sense, the 20th century was a century of political propaganda, and posters, as a way of propaganda, reached its peak at that time, including twice.

World War

, the Soviet revolution and construction,

Spanish civil war

It is also the peak of political poster creation, especially in the first 50 years of the twentieth century, which is the golden age of propaganda posters.

How to make a brochure 1: how to make a brochure and what software to use? The brochure you mentioned can be made in word.

The point is that what you say can be folded. You can use "Format"-"Column" in the word menu bar to achieve this. After setting the number, width and spacing of columns, enter text, insert pictures, set the bottom order, adjust the layout and print it out. It's just that plain paper is not as effective as coated paper for those brochures.

Question 2: What is the production process of the brochure? 1. Collect the contents of promotional materials, and first collect the contents and pictures of the brochure to be made.

2. Then design the layout as required. If you can, design it yourself. If not, ask a designer to design it.

3. Tell the designer the idea to be designed, make preliminary design, modify and finalize the design.

4. Printing production and completion

Question 3: How to make a good brochure I don't know what kind of brochure you are talking about. Different industries have different specifications and norms, and each enterprise has its own characteristics.

1, corporate brochure mainly uses colors. I wonder if they have any special colors. If they do this, they will save something.

Pay attention to the nature of his enterprise, but don't fall into the stereotype. This is the key to applying the concept of enterprise.

Try to use as many colors as possible. Guess what color the boss of this kind of enterprise likes, depending on your grasp and eloquence.

3. When editing, we should pay attention to the classification, generally the enterprise concept and company profile, and then the product introduction, preferably the classification.

4, the brochure depends on the content, determine the proportion of pictures and texts, if it is made into a book, then it is accompanied by pictures and texts, and more introductions and ideas. If you have several pages of brochures, you need more pictures and fewer words, just attach a brief introduction to the photos. After all, it's so thin that no one will hold it for long.

5. See what the contents of the customer demand manual mainly highlight, and whether the enterprise concept, slogan, company honor, enterprise scale and product features are outstanding. Just take up more space.

If it is a big enterprise, it will be easier. Highlight products and introduce more products.

When do you think China Mobile put the company profile in the brochure? Mainly listen to customers.

6. Plan more. First, customers will think you are serious. Second, you have a choice that won't be taken away. But no more than four sets. Too much will annoy customers.

7.photoshop is the main drawing software. Now the latest version seems to be cs5, but personally I think cs3 is the best. Mainly to change photos. Although pictures and texts can also be done, the editing ability of this software is limited, and the printing factory will encounter unknown troubles such as colors and pixels in the future. Not recommended.

Personally, I prefer CorelDraw in graphics and text. This is a vector graphics editing software. I use the 13 version smoothly, but people around me use 12 more. It depends on you personally that vector files are easy to print, and the printed text is clearer than bitmap, but pay attention to the curve conversion (turning point) between stored version and text. Otherwise, the printing factory can't find the font and print it, which wastes time.

The following are the problems that should be paid attention to when designing.

The first step is to set ps to CMYK mode. Is this correct?

A: Yes! Because you want to print, cmyk is the numerical value of different colors, C blue, M red, Y yellow, K black, rgb is the light source color, and there is no black in it, so you can't print.

Secondly, we all know that the pages of the brochure are connected. For example, a booklet with a total of *** 10 pages (including the front cover and the back cover) uses the same paper, and 3 pages and 9 pages are the same paper. So, when you do it on PS, do you make one of them, or one per page? The printing unit will spell it by itself.

A: It should be made into one piece, so that it can be bound. Then make up according to the number of your album. Because most printing machines are folio, you should print the pictures on folio paper, but you can also send them to a prepress company, and the cost is not expensive. The printing factory can also spell it for you.

3. After completion, where to print. About 300 copies are needed. Should I take it to the printing house or the advertising company on the street?

A: If you make up your own layout, you can send it directly to printing, but the advertising company on the street can't.

One more thing you need is to film and dry the board, but the printing factory will have relevant departments

Here's what you should pay attention to:

1, the layout should have corner lines and cutting lines. Of course, if you ask someone to spell it, you don't have to bother.

2. When making pictures, all black characters should be made into a "front overlay" so that there will be no white edges when printing.

3. Pay attention to the check and proofreading of each link! Proofreading again and again requires the customer's signature at last. If there is no problem, you can print it, and you will not be responsible afterwards, because the customer has signed it.

Come on! Good luck!

I hope I can help you. If you have any questions, please contact me.

Question 4: How to design a brochure? Propaganda, dissemination, setting and planning must not be too low. Whether you do it well or not is directly related to your career. Haha, I helped the company once before and collected some photos. The final feeling is like the history of a company development exhibition, which is much better than expected. You can borrow it and learn from it.

Question 5: How to use brochures correctly to publicize brochures? It is best to make offline physical version and online H5 page version. Offline publicity is to organize relevant personnel to target the crowd, so as to promote it well. Promote H5 pages with the help of Internet platform and mobile phone.

Question 6: How to make a brochure in word? The specific steps are simple as long as you are familiar with the operation of word! You can only do it according to your own ideas, there are no steps! !

Question 7: If a company wants to do a project and make a brochure, it must at least have a company profile. If you don't want others to know that it is a new company, don't write down the time of establishment and so on. Just sum it up with years of experience or other words, and foster strengths and avoid weaknesses. And the company's products are all professionally shot. Each group of photos should briefly introduce what kind of strength they have in engineering.

Question 8: How to unify the style of brochures? Posters and DM face random people and pay attention to instantaneous visual effects, so their expressions are open and have strong impact.

On the contrary, the brochure is clearly targeted and distributed to people who need to know more about the company. If it is a product brochure, the focus is on the quality and performance of the product (service); If corporate brochure, including company profile, culture, organization, honor, field, etc.

Brochure should reflect the strength and value of an enterprise, and every part of the brochure exists to express the core value of the enterprise, so there is no personality, only obedience. In short, it is unified in form and introverted in style.

There is a way: carefully arrange a main element to appear in each article, and then make corresponding changes according to the chapter content. Achieve the effect of changing with the same.

You can refer to foreign excellent works first.

Question 9: How do I make an electronic brochure, scan it with photoshop and then modify it?

Typesetting with coreldrawx3

Generate *. Drw file or PDF file.

or

Scan with photoshop, and then modify.

Generate *. Tif or *. Jpg pictures typeset by illustrator.

Adding picture dubbing music and voice-over with audio-visual software can generate basic electronic video propaganda or electronic photo album.

Question 10: How to make a brochure? We need an electronic version and a paper version. Then you can use coredraw or PS or AI or indesign to typeset and make the paper version of the magazine, and then import the pictures or PDF into a software called the main editor of the electronic magazine (an electronic magazine making software, Baidu), and add some multimedia effects, you can convert the electronic magazine with real page-turning effect.

Single or batch PDF conversion

Famous Editor is a rich media electronic photo album, electronic sample and electronic magazine making software based on PDF. Not only can you convert a single PDF into an electronic magazine, but you can also convert a batch of PDF into an electronic magazine to improve your work efficiency.

Fast and simple operation experience

The famous editor is a very simple electronic magazine making software, which can basically be understood as fool software. Users don't need to know any code, compilation or flash language at all! Maybe a few minutes, or ten minutes, you can make a decent page-turning e-magazine!

Super realistic page turning effect

Famous editors can not only set the cover border and hardcover cover effect, but also set the thickness of the whole e-magazine and the shadow effect between pages. Moreover, the browsing interface is very neat and atmospheric, which makes people feel very realistic at first glance, and they can't wait to browse the page with the mouse.

Support embedding rich media files

If you think that the realistic page-turning effect produced by e-magazine production software is not attractive enough, you can also embed multimedia files, such as videos, hyperlinks, players, Flash and so on, in your page-turning e-magazine.

Support online or local browsing.

The editor supports the output of HTML, EXE, APP and other file formats. Upload to the network online with HTML, download and browse locally with EXE and APP, and your e-magazine can be browsed anytime and anywhere.

Compatible with all mobile devices

The page-turning e-magazine output by e-magazine production software can be browsed not only on the computer, but also on all mobile devices. You can also browse your e-magazine easily through your mobile phone browser. You can also turn pages in your mobile browser!