Successful cases and analysis of entrepreneurship?

In the new stage of building a well-off society in an all-round way and accelerating socialist modernization, young people must stand in the forefront of the times, establish new development concepts, carry forward the entrepreneurial spirit that meets the requirements of the times, realize the organic unity of individual entrepreneurship and social entrepreneurship, and become new entrepreneurs that keep pace with the times in the new century. Here are eight successful cases of entrepreneurial ideas that I brought to you. 1. Small changes and big breakthroughs in private entrepreneurs in Yangcheng. There is a wholly-owned golden elephant welding machine factory, whose motor factory and sales department are located in an old street in the old city of Guangzhou. The office building converted from private residence is small and crowded. Only three or four tables and some samples of welding machines will fill the room. It is this seemingly simple hut that factory director Xie Zhongyu made a strategic decision and put it into practice. Xie Zhongyu, graduated from a mechanical and electrical college in Guangzhou, has been engaged in electric welding for more than 30 years. During this period, he went from state-owned factories to collective enterprises and then to street enterprises, and finally decided to jump out and go it alone. Yes 1982, the self-employed in Guangzhou is just Xiao He's first appearance. Xie Zhongyu bought some worn-out machines with 450 yuan, repaired them and started the welding business. Slowly, we got the funds, added machines and hired more than 20 people to make some spare parts for state-owned factories. The long-term welding business has enabled Xie Zhongyu to find a welding machine market to be developed. At that time, most of the electric welding machines used by people were made in Soviet Union, which were bulky and inconvenient to use. Xie Zhongyu began to ponder and develop a small electric welding machine. 1985, he showed a new type of welding machine to insiders. The size of this electric welding machine is only one third of that of the domestic Soviet electric welding machine, but the power has not been reduced by one point. But because it is a new product and looks strange, many people find it hard to accept it. Xie Zhongyu took an original "MLM" and gave the new product to some colleagues for use. He used it well and negotiated the cost price, but he was not satisfied with it. He returned the machine, which was widely circulated. Xie Zhongyu's little golden elephant welder slowly but tenaciously occupied the market. Successful cases of groundbreaking ideas II. Unique vision is related to your success or failure. Shenzhen Fucheng Optoelectronic Technology Industrial Co., Ltd. is a newly established state-owned company. From the beginning, they focused on high-tech research and the development of new technology products. The company invested 65438+ 1 100 million yuan in the first phase, and established a photoelectric research institute with laser product development as the main branch and integration of industry and trade. At the fastest speed, a scientific research team headed by national experts and professors was organized in a short time, aiming at the international advanced level and guided by the domestic and international market demand, and the first batch of international or domestic first-class high-tech products were successfully developed day and night. Among them, prostate laser therapeutic instrument and cancer therapeutic instrument adopt the most advanced optical fiber technology, which not only has good curative effect, no pain for patients, short course of treatment and no side effects, but also has the advantages of simple operation method and low equipment cost. The materials and main accessories of these equipments are all made in China, and the annual output value can reach more than 40 million yuan. They have successfully developed a new processing technology for ultra-fine and ultra-hard materials, and its processing efficiency is 10 to 20 times higher than the traditional processing methods adopted in China at present. This new processing technology can be widely used in aerospace, aviation, power generation, chemical industry, machinery and other fields, with good promotion value and good promotion prospects. Some enterprises in Guangdong Province call their products "going out to sea" when they enter the international market. "Products going out to sea" is far behind for small enterprises with the weakest technical strength. Xuanhua Electric Tool Factory borrowed foreign samples for imitation, so that its products not only went out of the sea, but also sailed to eight countries in Western Europe and Southeast Asia. A small enterprise repairing TV sets in Dongguan, because of the sluggish business. 1985165438+10, the factory director went to the provincial machinery and equipment import and export company to undertake business, and saw that the company had just returned a foreign-made table grinder from the autumn Canton Fair and was about to contact the manufacturer to organize business. Without saying anything, he took the prototype back to the factory. On equipment and technical conditions, it is difficult to gnaw such a hard bone. However, after careful analysis and hard study, they just dug it up. In that year, it produced and sold 5,000 sets and earned 75,000 US dollars in foreign exchange. Last spring, we signed 30,000 contracts with foreign investors, earning 450,000 US dollars. Successful cases of entrepreneurial creativity 3. Technology opens the door to success Feng was born in an ordinary peasant family in Zhongshan City. His father works hard. Young Feng is determined to do something for the country and people when he grows up. 199 1 year, he resolutely gave up the enviable position in Guangzhou, returned to his hometown where he was born and raised, and founded Fucheng Electronics Factory with several like-minded friends. After the product was put on the market, it was welcomed by customers. Feng found the road sign through the thought of brewing. Personal wealth is not rich, but others are rich. He believes that individual factories should be developed into collective factories, so that more villagers can move towards prosperity together. Feng's idea has been warmly supported by the leaders of the town party Committee and the town government. 1In August, 1992, this private electronics factory cooperated with the town industrial corporation to establish Chuanting Electric Appliance Manufacturing Co., Ltd., with Feng as the general manager. 1June, 1993, Feng cooperated with the company's scientific and technical personnel to develop the first electronic water pump bottle in China. To this end, he was awarded the "Hero Award for Electrical Appliances in Developing Countries" by the Ministry of Internal Trade. In a short period of more than one year after the establishment of the company, we have successively developed and produced a series of products, such as microcomputer rice cooker, automatic electronic water pump water bottle, range hood, gas stove, disinfection cupboard, luxury electronic lamp holder and so on, which have stood firm in the fierce market competition. At present, more than 600 sales outlets have been opened in more than 20 provinces and cities across the country, and "Chuanting" electrical appliances have become a hot commodity in the market, so that the company's huge warehouses are useless and often full of cars waiting for goods. The microcomputer rice cookers, range hoods and gas appliance produced by the enterprise also won the first National Science and Technology "Golden Window Award" respectively, and were rated as "trustworthy products" by the National Consumer Council, and the China Coastal Open City Commodity Expo was awarded the gold medal. 1993, this company with more than 500 people created an annual output value of 1 more than 100 million yuan, and created profits and taxes of nearly 10 million yuan for the national collective. This is a miracle. Successful cases of innovative ideas. Technical progress is closely related to economic benefits. Guangdong Shunde Jinlong Ink Industry Co., Ltd. boldly reformed the work of introducing talents and established a joint venture in the form of foreign experts' technology shares, which gave people useful enlightenment. This technology stock refers to foreign special technologies and patents. Such as investment in product design, manufacturing technology, export channels and technical training. And after meeting the contract requirements, enjoy a certain share of the enterprise. Under normal circumstances, foreign experts also need to invest a small amount of money as a financial guarantee for the effectiveness of their technology shares, and the equity share of foreign experts is measured according to the following conditions. We must cooperate with the purpose of this enterprise to develop products that are in short supply at home and rely on imports; Ensure that the product quality reaches the international advanced level; Provide information on imported raw materials needed for production and ensure supply; Ensure the development and quality improvement of two or three new products every year on average; Ensure to cooperate with the company to complete various economic indicators issued by superiors; Responsible for exploring overseas markets; The ten-year contract period has trained a group of engineers and technicians for us. In this way, the interests of foreign experts are closely integrated with the development of enterprises, so that experts care about the technological progress and economic benefits of enterprises. Successful cases of entrepreneurial creativity 5. Building your own brand quickly and successfully Throughout the land of China, there are many "foreign goods" signs in clothing stores, especially boutique houses and fashion shops, mainly foreign goods. In the face of the influx of overseas brand-name clothing into Chinese mainland, how should China's clothing enterprises respond? Guangzhou Caima Fashion Company believes that the brand is the "soul" of the enterprise. Although processing overseas brand-name products can also benefit temporarily, long-term "out of her wits" will inevitably weaken the market competitiveness of enterprises, and ultimately will not change the subordinate position of "marrying other girls". Our enterprise can't be a "blue collar" forever, and we must make every effort to build our own brand. First, they positioned the market for Caffrey. After extensive, in-depth and meticulous market research, the company boldly decided that the "Caffrey Lian" brand fashion they founded would provide a popular and diversified product portfolio for the clothing market of office workers, women and professional men. Meet people's demand for clothes and give play to the relaxed and leisurely life of urbanites after intense work. Secondly, they guide the market according to international fashion trends and domestic fashion styles every quarter, so that "Caffrey" can keep the freshness of consumers at any time and reflect the most popular styles. Successful cases of innovative ideas. The cooperation between the two sides has promoted the better development of things. A professor at Sun Yat-sen University spent 65,438+00 years of painstaking research. It uses ordinary telephone lines to transmit black-and-white or color images, which can efficiently compress data, shorten transmission time, transmit data without errors, with high resolution, clear images and diverse functions. This leading domestic application technology was successfully developed in 1989, but it is difficult for the school to implement it by itself due to its own conditions. It took Sun Yat-sen University three years to find a partner, and it was not until April 1992 that it found Shenzhen Ling Fei Electromechanical Co., Ltd. Sun Yat-sen University made a detailed investigation of this company and was very satisfied. Ling Fei Company is a private high-tech enterprise with certain economic strength. The person in charge of the company graduated from University of Electronic Science and Technology of China, and the company has a group of professional technicians. Since the establishment of 1987, Ling Fei Company has been paying attention to international and domestic high-tech information and choosing the main direction of enterprises in the high-tech field. The school is very happy, because the enterprise has economic strength and technology, and it is difficult to find a company suitable for developing this high-tech product; Ling Fei Company also confirmed that Sun Yat-sen University is a good partner, and multifunctional videophone is a promising high-tech product. The two sides hit it off and immediately entered into substantive negotiations. The two sides not only frankly met each other, but also sought truth from facts, and soon decided on a very reasonable and feasible cooperation scheme: the university transferred the technology of "multifunctional videophone" to "Ling Fei" company, and combined with the market demand, it was redeveloped and turned into commodities needed by different industries. The fruit of a development belongs to the university; The results of secondary development are owned by the company, which bears all economic risks and is responsible for solving the technical problems of secondary development. The technical problems that belong to the primary development in the process of entering the midfield are solved by the university. Due to the careful selection of partners, frank negotiation and seeking truth from facts, the "baton" of scientific and technological achievements development has been successfully passed from universities to enterprises. "Multifunctional videophone" has been put into small-scale trial production, passed the small-scale trial, and won unanimous praise from public security, banks and other departments. After this successful transmission, the two sides established trust and further expanded cooperation. Now, Ling Fei Company has hired university inventors as its technical consultants to jointly develop automatic alarm image transmission, remote monitoring with ordinary telephone lines and communication projects combining with three remote automation systems in oil fields. Successful cases of developing golden ideas 7. As long as the starting point is high, you can beat your opponent 1986. When the Wan Jiale gas appliance factory was completed, even Shunde people, who have always been famous for their boldness, said it was a "dangerous dream". The reason is that there are nearly 70 gas appliance factories in China, more than 30 in Guangdong alone and as many as five or six in Xiaoshunde! Wan Jiale "has a hard place to stand!" Wanjiadong "does not believe in this evil, but is determined to live." They firmly believe that as long as the starting point is high, they can beat their opponents. He Shaowen, the general manager, said: "At present, the production quality in gas appliance is low, and it is difficult to meet the needs of modern families. We won't compete with it at a low level. As soon as I got on the horse, I fought against the world-class Japanese "Paramount" and tried to compare the level! When negotiating with the Japanese side, the Japanese side proposed that the whole set must be imported, but they insisted on buying only some key equipment. All technical drawings cost $6,543.8+$4,000, saving $2 million at once. Before the equipment debugging, the boss of Japanese "Paramount" company personally came to the factory and took a tape measure to measure the gas path, water path and circuit. The results were all right. According to foreign standards, the gas appliance factory, which took four years to build, was put into operation in Wan Jiale in only one year. Surprised the Japanese boss. "If you are not afraid of tigers, you are afraid of leaks." This is a warning to the production of water heaters. Because the quality of water heater is related to the life of users. Wan Jiale spent more than 2 million yuan to buy a complete set of computer automatic testing instruments from Japan, and established a first-class testing center in China. Since 1988 was put into production, less than one in ten thousand repair rate water heaters have been produced, and the goal of "Wan Jiale, Happy Family" has been truly realized. Now, "Wan Jiale" is like an unstoppable whirlwind sweeping the north and south markets. Successful cases of groundbreaking ideas. Successful case of township entrepreneurs in Guangdong Province Ling Jinbo, manager of Kangyi Beverage Factory in Enping County, Guangdong Province, seized the opportunity and struggled in adversity, and finally got the first group enterprise in Guangdong Province to be associated with more than 80 manufacturers in 25 provinces and regions of China/KLOC-0, and was awarded the title of "Township Entrepreneur in Guangdong Province" by the provincial people's government, and his name was also included in the "Who's Who of Township Entrepreneurs in China". After graduating from junior high school, Ling Jinbo had to drop out of school because of his poor family, so he began his wandering career. Who knows, in recent years, I have traveled all over the country, but Ling Jinbo, who returned empty-handed, gritted his teeth and sprinted to life. He learned that decorative boards were selling well in the market, so he searched for relevant technical information and invited foreign masters to carry out production experiments of synthetic decorative boards. He quickly mastered this technology and set up a decoration material factory in the county town in 1985. Over the past few years, he has made some efforts, but the economic benefits are not great. At the beginning of 1987, he saw from newspapers that foreign countries were actively developing plants such as Gynostemma pentaphyllum, the second ginseng in China, and Heijialun, a specialty of Heilongjiang, and he thought of making health drinks with Gynostemma pentaphyllum and Heijialun. He found Professor Yao from Guangzhou Central Medical University and got support. Results A healthy drink, Changshou Coke, was finally made by Guangzhou Zhongshan Medical University and Enping Jiangnan Science and Technology Experimental Factory. Subsequently, he founded the County Kangyi Beverage Factory with great enthusiasm. At this time, Changshou Coke passed the national technical formula appraisal, and its quality parameters exceeded those of similar products. Known as the "contemporary famous drink", it won the Excellence Award of the National Food Exhibition and Evaluation Conference for six times. At present, with the exception of Tibet, Ningxia and Taiwan Province, more than 80 joint venture and cooperative factories/KLOC-0 have been established in the whole province, with products all over the country. The distribution and number of joint venture and cooperative factories of group enterprises are the second in the same industry in China. Last July, "Longevity Coke" was a double happiness, and Changshou Kedong won the "Liberation Cup" award in the product quality evaluation of the beverage industry in 199 1 year at the product exhibition evaluation meeting of health care enterprises in the old areas of China held in Beijing. Bo brand longevity cola series products won the "Golden Goat Cup" most popular reputation product award in the domestic market in Shanghai.