Is there a future for new media copywriting?

There is a future, not only the future, but also the present. Obviously, the difference between new media copy and traditional copy lies in content marketing, and traditional copy is advertising marketing.

The popular planting grass now is actually content marketing. New media copywriting has advantages in this respect. Future content is king, and only content can generate traffic, fans and transformation.

But you should not be defined as a writer, but as a marketing and brand expert. Doing self-media copywriting is not for writing, but for drainage, for creating private domain traffic, for community fission and for brand IP.

The future marketing direction must be the combination of products and effects, and brands and effects can be perfectly integrated. Therefore, to do copywriting, we must have sales power, channel layout and expansion ability, so that fans can become our partners;

At the same time, we should also learn to take copywriting as a brand, constantly output high-quality content, reflect brand image and personality, establish brand positioning, improve brand awareness and other brand assets.