What are the personal financial services of commercial banks?

Including financial analysis, financial planning, investment consulting, asset management and other professional services.

Personal financial management business, also known as wealth management business, is an activity of professional services such as financial analysis, financial planning, investment consultancy and asset management provided by commercial banks for individual customers.

According to the different management and operation modes, the personal business of commercial banks can be divided into financial advisory services and comprehensive financial services. Among them, financial advisory services refer to professional services such as financial analysis and planning, investment advice and personal investment product promotion provided by banks to customers.

In the financial advisory service activities, on the basis of providing financial advisory services by commercial banks, we accept the entrustment and authorization of customers and carry out investment and asset management business activities in accordance with the investment plans and methods agreed with customers in advance.

In the comprehensive financial services activities, customers authorize banks to conduct investment and asset management on their behalf according to the investment direction and method agreed in the contract, and the investment income and risks are shared and borne by customers or customers and banks in the agreed way.

Personal financial management is a comprehensive business, which requires financial managers not only to understand the products and functions of banks, but also to master the relevant knowledge of securities, insurance, real estate and other industries.

Due to the lack of talents who are familiar with personal financial services, the construction of bank financial planners may become the bottleneck of the development of bank financial services. Since June 5438+1 October1China government allowed foreign banks to operate RMB business, the battle for financial planners in China has entered a white-hot stage, and financial planners in global financial institutions have become sought-after talents.

When promoting wealth management products, some banks did not clearly and comprehensively inform customers of the benefits and risks of the wealth management products, and even in order to complete the sales task, they misled investors by means of fuzzy rate of return and weakening risk warning, or attracted customers who were not suitable for the wealth management plan to buy them.

In the 2008 Evaluation Report on Bank Wealth Management Products issued by China Academy of Social Sciences, six Chinese and foreign banks, including HSBC, Citigroup, Hang Seng and East Asia, were blacklisted because of opaque information on the operation of wealth management products.

Baidu Encyclopedia-Personal Finance Business