Business plan of barbecue shop and barbecue car

Business plan of barbecue shop and barbecue car

Summer is a barbecue! The following is my business plan about barbecue shops and barbecue trucks. Welcome to learn!

Entrepreneurial purpose: to explore and promote Chinese snack culture, so that more people can succeed in starting a business by operating specialty snacks.

Entrepreneurial goal: to build the first brand of specialty snack chain.

Enterprise spirit: enterprising, innovative and pursuing Excellence.

Business strategy: focus on the specialty snack industry and achieve the greatest success.

Brief introduction of xx barbecue restaurant:

Xx BBQ restaurant takes satisfying customers' tastes as the first business philosophy, with elegant indoor environment and unique taste. Mutton skewers are connected by flesh and blood, and seafood is delicious. This is a good place for you to taste barbecue food.

Xx barbecue market positioning:

15-40 years old young people

We all know this consumer group. They are sensitive to new things, because the Golden Fire Barbecue is launched? Side fire barbecue? To attract this group of consumers to visit, for these young people, eating is not their key. As long as everyone can be happy together, this is what they want most. However, the golden fire barbecue can meet their needs.

Middle-aged, successful career.

With the improvement of living standards, middle-aged people began to eat at home. Barbecue has also become their first choice, because in their view, eating barbecue can make it easier to close the distance with friends, and the barbecue environment is more suitable for everyone to contact their feelings. After all, for this generation, the past feelings and experiences are the most unforgettable. Barbecues can also remind them of the past.

Barbecue lover

This group of people like barbecue very much and have their own ideas about eating barbecue. Some people like to bake by themselves because they enjoy it. There is also a kind of person who likes to eat barbecue, but is afraid of burning things, thus affecting his barbecue mood. In the Golden Fire Barbecue, not only can we enjoy the fun of barbecue, but we can also provide barbecue service for the second kind of customers, and the waiters will serve them to meet the needs of different customers.

Market analysis of barbecue industry;

At present, barbecue snacks have become popular food at home and abroad. A survey shows that 100 people eat out, and 68% of them want to barbecue at the table. This is enough to prove that barbecue is extremely popular. However, the characteristic barbecue that is truly unique and can attract repeat customers is rare. Brand-name barbecue shops and barbecue cars are different, which skillfully fit the consumer psychology of customers.

(1) There are many diners and unlimited wealth.

We can often see food stalls surrounded by large groups of people in the street, which are often either mala Tang or mutton kebabs. It can be said that as long as there is a stream of people, there is consumption, regardless of adults and children, and students who go to work really monopolize all consumers.

(2) Small investment and quick results.

Unlike all businesses, barbecue trucks can be their own bosses for only a few thousand yuan, and they can make a profit in a short time without paying various costs. For entrepreneurs without funds, success is no longer a dream.

(3) Unique taste and best service attract diners.

There are many kinds of barbecue snacks on the market now, so how to stand out among many barbecue industries is a problem worth thinking about. Xx barbecue restaurant has unique taste, the best service attitude and health guarantee, and the choice of opening location.

(4) There are many varieties and many diners.

According to the different tastes of diners, add mala Tang, teppanyaki and so on. Many varieties attract more customers.

Design mode:

(1) storefront: the storefront area is about10-60m2. The decoration style is determined according to the characteristics of the barbecue store, so that people can know the barbecue characteristics here as soon as they enter the store, such as Korean, Japanese or China. , but the summary is concise and practical.

A variety of functions, such as barbecue and mala Tang, are installed in the car, which makes people feel clean and hygienic and attracts customers' appetite.

(2) Feasibility: Barbecue snacks have become popular food at home and abroad. A survey shows that 100 people eat out, and 68% of them want to have a barbecue at the table.

1. Starting from the mass base,

Barbecue has a strong mass base, which is enjoyed by men, women and children, and the market is huge. The business place is not restricted. Commercial street, snack street, night market, community entrance, school, downtown area, etc. You can run it on the street or set up a fixed store. Small investment, quick results, low starting point, zero risk and high profit are definitely' good projects' for investment and entrepreneurship.

2. In terms of health,

Traditional food baked with charcoal is delicious, but it will be unsanitary. Therefore, we can use this feature to grasp the psychology of consumers, build a unique and clean barbecue car, open a barbecue shop similar to a western restaurant, and have our own brand and characteristics to grasp the health, service attitude and delicacy of consumers? Stomach? .

3. Place of establishment

Barbecue cars can be operated in schools, parks, supermarkets, street intersections, night markets, commercial streets, downtown intersections and other stalls. Barbecue shops have a large investment, so you can choose to open in a large commercial street with a large number of people and a medium consumption level.

Marketing strategy:

1. In addition to distributing leaflets and small cards, set up special contacts in the store for publicity.

2. Hold it regularly? Barbecue Festival? , expand influence through preferential tasting, and introduce special dishes to attract new customers.

3. Seize old customers by making VIP, membership card and other preferential measures.

4. Establish after-sales feedback mechanism, collect information and improve service.

Financial analysis:

2. Start-up capital: The start-up capital of each barbecue car is about 3,500 yuan, and the initial start-up capital of the barbecue shop ranges from 20,000 yuan to 50,000 yuan.

3 barbecue car project investment and monthly profit forecast

initial

begin

throw

Description of information item amount/yuan

1 equipment procurement 6000 barbecue trucks, freezers, tables and chairs, etc.

2 The allocation amount is 2000.

3 The total is 8000.

each

moon

famous book

campsite

expense

Take 4 pieces of gold/yuan as the note.

5 salary 1000 1 person

Rent for six places is 300 yuan

7 Daily expenses 350

8 management fee 0

9 Total 1650

each

moon

acquire

profit

advance

Bills with the measured amount of 10 item/yuan.

1 1 monthly operating income 10000

The purchase cost is 5000

13 monthly operating expenses 1650

14 can earn 5350 a month.

4. Barbecue shop investment and monthly profit forecast risk forecast:

initial

begin

throw

Description of information item amount/yuan

1 equipment procurement 15000 freezers, freezers, disinfection cabinets, tables and chairs, etc.

2 renovation cost 10000

The allocation amount is 5000 yuan.

The total is 30000.

each

moon

famous book

campsite

expense

Take 5 pieces of gold/yuan as paper money.

6 salary 3000 3 people

7 rent 1500

8 hydropower 800

9 Daily expenses 1000

10 Other expenses 600

1 1 total 6900

each

moon

acquire

profit

advance

The calculated amount of 12 items/yuan is a matter for attention.

13 month operating income 45000

14 purchase cost 30000

16 month operating expenses 6900

17 can make a monthly profit of 8 100.

5. The barbecue industry profit analysis:

First-class chicken wings are 2 1 yuan/bag, with about 30 in each bag. Take 30 as an example, each chicken wing is 0.70 yuan/piece, with two in each string, that is, 1.4 yuan/string; The cost of gravy is 0.08 yuan per string, and the cost of barbecue ingredients is 0.02 yuan per string.

The cost of each chicken wing is:1.4+0.08+0.02 =1.50 yuan.

Price: The price in Fujian Province is generally a string of 4 yuan.

Gross profit: 4- 1.5=2.5 yuan's profit exceeds 60%. This method requires almost no investment in fixed assets and avoids the rent and decoration costs of the facade, so there is no risk at all.

Products are calculated by skewers or portions, and the prices of various kebabs and vegetables are 0.5-1; The cost per string is 0.2-0.4 yuan; The cost of each dish is 0. 1-0.2 yuan: the price of chicken wings, chicken legs, steaks, etc. 2-The cost in 3 yuan is 0.8-65438+ calculated in 0.5 yuan. If you are conservative, you can sell 3-400 strings a day. If the turnover is 5-600 yuan, you can get 2-300 yuan. If the business is good, you can sell 5-600 copies, especially on holidays. Most of them are excluded from all expenses.

Strings are processed and sold on the spot. Take the multifunctional barbecue car as an example, it can bake about 1500 strings per hour. The comprehensive cost of each string is 0.2 yuan, and the price is 0.5 yuan. Even if you sell 500 strings conservatively every day, you can still make a profit of about 1.500 yuan. You can bomb 1500 strings per hour. Take fruit and vegetable skewers as an example. The cost per string is 0. 1-0.4 yuan, and the price is 0.5- 1 yuan. Even if you sell 500 strings every day, you can make a profit around 300 yuan. You can bleach 1000 strings per hour. The cost of each string is around 0.2 yuan, and the price is 0.5 yuan. Even if you sell 400 strings every day, you can still make a profit of around 120 yuan. People can sell drinks while eating barbecue, and the daily profit of drinks can be around 200-300 yuan.

Risk analysis:

Possible risks:

1. Losses caused by fixed assets risks such as fire and theft.

2. The fierce competition in the industry may lead to the reduction of spare parts in disguise, resulting in a decline in overall profits, inability to expand production scale and reduce costs.

3. How to deal with the repricing of products when the price of meat and other foods in the market rises, resulting in increased costs.

4. After the market is saturated, how can barbecue shops continue to expand the market and develop new products that are fashionable and in line with consumers' tastes?

Countermeasures to reduce risks:

1. Buy commercial insurance to reduce losses caused by non-human factors.

2. Continuously develop new products that meet the needs of consumers and create? New highlights? In order to improve competitiveness and expand market share.

3. The fundraiser signs the contract of profit distribution and risk sharing in advance to avoid future disputes.

4. In view of the cost increase brought by the food price increase in the market, the product price can be appropriately increased, but it can be compensated by developing side consumption.

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