Which is better, applet or micro-mall? What is the difference?

Applets have a good user experience, comparable to the experience of mobile apps. Take the micro mall as an example, the loading time is slightly longer than that of the applet, and the page response is not as fast as that of the applet. Therefore, the small program can experience this piece better than the micro mall.

2, the entrance scene

There are many portals for small programs, including twelve traffic portals, and its application scenarios are also very rich. However, micro-malls generally enter through the official WeChat account, or click in the link shared by friends.

3, the effect of user retention

Because applets are used frequently, the retention effect of applets is better than that of micro-mall, because applets can be found through the WeChat drop-down box, and they will also leave traces to remind users that it takes two or three steps for people to click on micro-mall, so the retention effect of micro-mall is relatively inferior to that of applets.

4, the operation mode is different

Micro Mall, based on WeChat official account development, requires users to pay attention to the service number, and then click the custom menu to enter the corresponding page. There are at least three steps in the whole process. If it is developed with subscription number, it has many functions, at least four operation steps, and the overall level is many, which is more complicated. The applet is developed based on WeChat, and there is no hierarchy. Users can directly scan the code or click Open, which can be described as one step. It can be said that it is powerful and simple to operate, which is more conducive to merchants to promote and retain customers.

5. Different operation modes.

Micro Mall is operated by WeChat official account fans. Whether it is original articles or various marketing activities, it is through marketing means to attract users' attention and guide users to spend in the mall. Therefore, doing WeChat Mall is just the beginning, and later we need to find ways to attract others' attention. And small programs can only be accessed by other people's memory. Therefore, small programs are not suitable for shopping malls, and are more suitable for high-frequency offline consumption scenarios.