The Road to Prosperity through Tourism in Millennium Ancient Villages

In recent years, Zhongshan Village, Changtai County, Fujian Province, has adopted the operation mode of "village+farmer+company" joint development, relying on excellent tourism resources such as thousand-year-old camphor tree, century-old village, stone pagoda in Song Dynasty, Yuningbao and Dream Valley, and the road of rural tourism becoming rich has become wider and wider. In 20 10, Zhongshan Village received tourists140,000 person-times with a total income of 22.5 million yuan. Since 20 1 1, the number of tourists has been "blowout", and the maximum number of tourists per day has exceeded 6,000, bicycles have been rented out and parking spaces are full.

A flower attracts a hundred flowers.

Zhongshan Village is located in Mayangxi Eco-tourism Zone in Changtai County. In Zhongshan village, the most beautiful thing is flowers. From the solstice of winter to the slight cold, Mei Qing takes the lead in Ao Shuang; At the beginning of the new year, peach blossoms come together; In spring, rape blossoms spread all over the fields, and they are golden everywhere.

In 2004, an accidental opportunity exposed the rape flowers in Zhongshan Village. Rape flowers attract a large number of tourists in winter. That year, rural tourism in Zhongshan Village began to sprout.

However, due to the strong seasonality of rape flowers, tourists are "bursting" when they are in full bloom, and then they are calm again after withering. In June, 2006, Changtai County Party Committee and government decided to put Zhongshan Village under the jurisdiction of Mayangxi Eco-tourism Zone, and the rural tourism in Zhongshan Village took a turn for the better and began to develop with the trend. With the opening of two cement roads from Zhongshan Village to Changtai County and Guankou, Xiamen, by 2009, Zhongshan Village had received nearly 654.38 million domestic and foreign tourists.

In order to extend the flower viewing time, Zhongshan Village has tourists all year round. 20 1 1 year, the rape planting area in Zhongshan Scenic Area exceeds 500 mu, making it the largest rape viewing base in Fujian Province. According to the change of seasons, 60 mu of sunflower, 30 mu of Chinese milk vetch, 20 mu of lotus and 30 mu of rhododendron have been planted in the scenic spot, and the scale is still expanding.

Introducing famous enterprises to find characteristics

In order to accelerate the pace of marketization, Zhongshan Village introduced Fujian China Travel Service Group, which greatly improved the scale and grade of rural tourism. On July 6th, 20 10, Mayangxi Eco-tourism Zone, Zhongshan Village and Fujian China Travel Service Group signed a framework agreement on tourism development cooperation, and established Changtai Zhongshan Tourism Development Co., Ltd., with the provincial China Travel Service Group mainly responsible for the investment development and management of scenic spots in the form of holding, and the company implemented standardized enterprise management.

In terms of tourism planning, in order to ensure the characteristics of rural tourism in Zhongshan Village, CTS sent six graduate students majoring in tourism to investigate the basic situation of Zhongshan Village, and invited professionals in tourism planning and experts in agriculture to conduct field visits, put forward substantive suggestions on project development, and invited excellent planning and design institutes to make planning and overall planning.

It is understood that at present, all the tourist attractions in Zhongshan Scenic Area are cultural landscapes and agricultural landscapes, with few entertainment facilities, participating projects and activities, and affected by seasons, the off-season of scenic spots is obvious. In order to solve these problems, the company launched a special picking tour for strawberries, plums, bayberry, longan, edamame and corn. , so as to gradually achieve seasonal characteristics and pick them every month. According to the statistics of Changtai County Tourism Bureau, during the period of 201-May, Zhongshan Village * * * received 80,000 tourists, achieving an operating income of1047,900 yuan.

With ecological agriculture as the axis, rural life experience as the carrier, and tourism, leisure and entertainment as the theme, Zhongshan Scenic Area will make every effort to build "Ten Beautiful Gardens", namely gardens, botanical gardens, orchards, homes, study gardens, amusement parks, food gardens and pastoral gardens, and become a unique rural tourism and leisure resort in China.

Share dividends enrich the villagers.

With the development of rural tourism in Zhongshan village, the quality of life of local people has changed greatly. When Changtai Gu Shan Heavy Tourism Development Co., Ltd. was established, Zhongshan Village invested in resources, accounting for 30% of the shares. The villagers in Zhongshan village have become shareholders and can enjoy equity dividends every year.

In addition, the company invested more than 600,000 yuan and chose Xitou 12 and Qiancuo 58 as pilot homestays. The decoration style continues the pastoral style of Zhongshan Village. In the next step, Changtai Tourism Bureau will formulate a series of incentives and management measures for the development of homestays with tourist areas. Taking the homestays built by China Travel Agency as a model, it will drive the villagers in Zhongshan Village to develop a number of homestays to make up for the shortage of rural tourism accommodation in Zhongshan Village. ("China Tourism News")