What is a factory store?

The direct selling mode from factory to consumer is called factory store.

The concept of factory store originated in western countries. Factory stores adopt the sales model from factory to consumer, and abandon the complicated intermediate links such as grading wholesalers and grading agents, which makes it more convenient for consumers to buy and do not have to pay for the intermediate links.

Some factories and shops mainly deal in stock products and sell out-of-season and expired goods at low prices.

Extended data:

Factory store advantage

1, which can effectively show the strength of the company and provide picture specifications. In particular, the image display of the flagship store is very convincing and referential, and it can also effectively improve our brand awareness and reputation.

2. Enterprises directly face consumers and understand the characteristics of consumers' needs, which is helpful for brand enterprises to obtain the most effective market information. Provide first-hand information for company decision-making.

3. Have direct control, facilitate operation and management, and timely and accurately implement the company's marketing concepts, principles and policies.

Baidu encyclopedia-factory store