Traditional Culture Encyclopedia - Traditional festivals - What do you know about outdoor advertising? The concept of outdoor advertising.

What do you know about outdoor advertising? The concept of outdoor advertising.

Nowadays, advertising has become a lingering landscape in our daily life, almost everywhere. Walking on the main road, all kinds of outdoor billboards can be seen everywhere. So, what do you think of these outdoor advertisements? Feeling good or not? Like it or hate it? In this paper, I will take you to analyze the advantages and disadvantages of outdoor advertising: outdoor advertising, generally known as outdoor advertising. Common outdoor advertisements are: roadside billboards, high-pillar billboards (commonly known as anti-aircraft guns), light boxes, neon billboards, LED billboards and so on. Now there are even advanced forms of outdoor advertisements such as balloons and airships. Principles of outdoor advertising The setting of outdoor advertising facilities shall conform to the requirements of urban planning, adapt to the functions of urban regional planning, rationally arrange and standardize the setting. Outdoor advertising facilities should be firm and safe, and in harmony with the surrounding environment, in line with the requirements of beautifying the city. Advantages of outdoor advertising. A wide range of outdoor advertisements are facing the downtown area of the city, passing on advertising debts to pedestrians day and night. Because of its superior location and eye-catching pictures, almost all pedestrians point their eyes at it with their eye-catching buttocks. If the daily traffic is 1 0,000, then the half-year coverage is10.8 million. Strong and exciting outdoor advertising, whether in the form of Lu Lin, posters, folk sentences, etc. , are exciting with bright and strong colors and unique forms, leaving a deep impression on people.