The history of ostrich ink

Guo Yao Ting decided to choose the very enduring ostrich, for their own development of the ink name, as a mark of ink firmness, stable performance, long time use will not precipitate deterioration; at the same time, the ostrich is tenacious, good at walking through the arid desert, but also its best-selling hope in China

But a bit of culture, the" ostrich" ink will not be unfamiliar to people. Ostrich" ink will not feel strange. It was born 60 years ago, for a long time, it is a pure color, excellent texture, marketing at home and abroad, for Tianjin national industry has set up a brand name that has lasted for a long time. How was this brand born? Let's start with its founder, Guo Yaoting.

Guo Yao Ting, a native of Zhaoyuan, Shandong Province, said goodbye to his parents in 1926 at the age of 15 and came to Liaoning Province to work as an apprentice in a stationery store called Cheng Wenxin in Andong (now Dandong). Cheng Wenxin was a famous printing and stationery store at that time, and the main store was located in Andong. In 1934, in order to avoid the economic control of the north-eastern China by the pseudo-manchu and to open up new sales channels, the head store sent him to Tianjin to sell books and stationery, and at the same time to prepare for the establishment of the Tianjin branch of Cheng Wenxin. After a year's preparation, in 1935, the Tianjin branch of Cheng Wenxin was opened on Wudian Street, under the name of Cheng Wenxin Deji Stationery Store, which mainly specialized in printing business, stationery, paper and ink materials, etc. Guo Yaoting was the deputy manager. Guo Yao Ting was the deputy manager, responsible for purchasing and sales, and often dealt with customers outside.

At that time, the anti-imperialist and patriotic movement in China was in full swing, and there were many calls for the promotion of national products. Guo Yao Ting, who has been in business for many years, also realized from his own business that the commercial war between foreigners and Chinese businessmen for the Chinese market had never stopped. At that time, there was no domestic ink on the market, Tianjin, Shanghai, Guangzhou and other places began to produce ink from 1925 onwards, but they were all low-grade salt-based ink and ink tablets of low quality, unable to compete with imported goods. Guo Yaoting, as a patriotic businessman, became more and more aware of the relationship between national products and national fortune, and he secretly resolved to reform the varieties and quality of national products, so that the market would accept them and the monopoly of foreign products over the market would be ended as soon as possible.

From 1940 onwards, he developed crayons, copy paper, shorthand paper and paper slate. Subsequently, he turned to ink, which was widely used, sold in large quantities and had great prospects for development. During the Japanese invasion of China and the Second World War, imported inks were drastically reduced. Guo Yaoting seized this opportunity to develop domestic ink and aspired to create his own brand. From 1942 onwards, Guo Yao Ting began to organize ink development experiments in his store while running Cheng Wen Xin. He bought a copy of "The Complete Book of Industry" published by the Commercial Press and compared it with the basic knowledge of ink production, took Xu Chongguo of the store as the main technical person in charge, and hired technicians with specialized knowledge to assist him in the development of the ink that changed from blue to black. Guo Yaoting in the selection of raw materials for production, to ensure quality as a prerequisite. For example, as the main raw material of ink blue block, after repeated comparisons, decided to use Germany's Golden Bull and dial hair. But this pigment supply is tight, sometimes have to buy from private hands at a high price, with one or two gold for a kilogram of high-quality blue block. The water quality of the ink, although the white water can basically meet the required standard, they still choose the sulfonated coal treatment water.

After two years of repeated trials, constantly adjusting the formula, select pigments, improve water quality, Mr. output a small amount of ordinary ink, named "Lide" brand, for students to use. Until 1945 finally developed iron tannate ink, that is, blue-black ink. At this time, "Camel" brand pigment was popular in the market, camel has durability, meaning that the pigment will never fade. Guo Yao Ting reflected on his own "Lide" brand and felt that it lacked a national flavor, so he decided to stop using this trademark and chose the ostrich, which is also very durable, as the name of the ink he developed.

Ostrich ink was officially put into production when Tianjin was still under the control of the Japanese. With the power of a store engaged in industrial production, the difficulty can be imagined. First of all, there was no factory building. In the yard put up a mat shed, set up the pavement as the operating table. When the weather was good, they packed ink on the stage and brushed bottles under the stage. When it rained, they went inside to do other work. For a long time, ostrich ink was produced under such humble conditions.

In the way of marketing, he took the distribution, sales, credit, package sales and other flexible and diverse forms; in reducing costs, they strive for the support of the railroad transportation department, the packing box from the wooden box to cardboard box delivery, the ink bottle capacity from the previous 1 two, 2 two, 3 two loaded, to 1 kg loaded, but also a unique zero-fill ink sales to facilitate the different needs of buyers and sellers are benefited.

From the introduction of ostrich ink in 1945, Guo Yao Ting in order to verify its quality, every day with their own ostrich ink filled with "51" Parker gold pen writing, but also the use of gold pens filled with different brands of ink in China and abroad writing. Comparison of these handwriting later, proving that the quality of ostrich ink can be completely comparable to imported brand-name ink. Overthrow the kind of Parker gold pen that must use Parker or Wattman ink. Decades have passed, the color of the handwriting written with ostrich ink remains unchanged, and the strokes are still clear. In fact, this has long been recognized by the majority of users, so it can become a brand that has lasted for decades without fail. Tianjin ink factory as early as the 1950s in the twentieth century was the first to develop a high-grade ink, more than the United States at the time Parker ink, sensational at home and abroad. But with the development of the times, the tap pen ink market is shrinking. 1997, the financial crisis in Southeast Asia, the domestic buyer's market, overproduction triggered a price war, the former glory of the ostrich ink by a serious challenge.

Early 1998, when Wei Shurong first appointed factory director, in the face of danger, the situation of the enterprise has been very difficult, according to the old staff recalled, "at that time, 'ostrich' is burdened with a body of debt, of which, the new factory building arrears of 4.5 million yuan, the value-added tax owed 1.04 million yuan, owes Employee capitalization of 1.2 million yuan, provident fund arrears of 360,000 yuan."

Seeing the ostrich ink facing heavy difficulties, Wei Shurong's idea is only one: "Never let the ostrich this generations of people to create the flower of the brand, in our hands withered." The newly appointed leadership of the factory, boldly put forward the enterprise restructuring, at that time, their understanding was: "small and medium-sized enterprises only restructuring, in order to adapt to the fierce competition in the market."

"In order to realize the restructuring, we split the work from top to bottom. First, we went to the staff to give speeches and gained full support. Then we went to our superiors at all levels, the pen company, a light bureau, the Municipal Economic Commission, the Commission for Physical Reform, I remember that there were other systems of enterprises were studying the restructuring of the last run into the one that was ours. We became the first state-owned small and medium-sized enterprises in Tianjin restructuring, riding the state-owned enterprise reform 'first train'", the current chairman of Tianjin Ostrich Ink Co.

September 1998, Tianjin Ostrich Ink Co., Ltd. was established, the beginning of the implementation of a balanced shareholding. in June 2000, the formation of the operator to hold a large number of shares, the operating group holding, to scientific and technological personnel, salespeople, special contributors to tilt the shares, the pattern of the whole staff participation.

"Restructuring has brought about the effectiveness of the shareholding system to the workers and the enterprise is really linked together, the workers have become the master of the enterprise, the real realization of the 'from the past, let me do it, turned into a dry for their own'," said Zhang Guili, director of the factory office, said. "Before the restructuring, the workers spend a lot of money, and the money owed can not be recovered. After the restructuring, the procurement adhere to the goods to buy the source, comparison of goods. For example, each ink bottle to reduce the cost of 0.025 yuan, a year down to save 400,000 yuan, the cost of packaging cartons down 0.55 yuan each, so that a year can also save 360,000 yuan. A bottle cap to reduce the cost of 0.016 yuan, a year down the savings of 240,000 yuan. 1998 purchasing cost savings of 1 million yuan, and 1999 than the previous year to save 490,000 yuan more."

The restructuring not only injected vitality into the enterprise, but also brought real benefits to the workers. Yuan Xueru, financial director of the enterprise, introduced to the reporter, "since the beginning of the restructuring to 2007, the enterprise's assets value-added rate of 613%, the total growth of employee income reached 33.6%, through nearly a decade of operation, and now every dollar of net assets is 8 times the restructuring of the time. The dividend per share was $3.54 by 2007." With the rapid development of the global economy, science and technology, the ink industry has also undergone a fundamental transformation, which objectively requires companies to speed up the adjustment of product structure, scientific rigor and rapid development and development of new products to improve core competitiveness. In recent years, ostrich ink to accelerate the pace of adjustment, seriously grasp every opportunity in the development.

With the popularization of computers, computer spray printing ink demand has surged, ink cartridge ink reuse has become a consumer trend. Tianjin Ostrich Ink Co., Ltd. technology development and testing department minister Gao Lingjun introduced, "in response to this situation, the company in 1994 developed a computer spray printing ink, the first in the industry in the country will be the first ink applied to high-tech printing. In full guarantee with the original ink solubility at the same time is conducive to environmental reuse, its spray uniformity, dense, full, inkjet dot no shortcomings, leaks, multi-point deformation and no diffusion, no splash unique ink characteristics, reached the level of equivalent foreign products, and more suitable for the use of our consumer habits, the product is gradually replacing the foreign computer supplies, the formation of a dominant trend in the domestic. "

Internationally, the inkjet printer is widely used in industrial production, in the metal cans, plastic bottles and glass bottles printed on the date of production, belongs to this technology category. In recent years, this technology began to be gradually used in China, its supporting inkjet ink is not only a large consumption, high profitability, and has a certain degree of anti-counterfeiting. "Aiming at this sunrise industry, in August 1999 we successfully developed a high value-added, high-tech inkjet ink and additives, and through the Municipal Science and Technology Commission of the technical appraisal of new products, the experts agreed that the product is the first of its kind in the country, to reach the international advanced level, the product quickly opened up the domestic market, and sales revenues are rising". Gao Lingjun introduced.

Animation and animation industry development supporting the production of animation materials in China is still an emerging industry, ostrich in the production of animation materials first, three years ago, began to Japan, South Korea, OEM production of animation ink, long-term export for its accumulated rich experience, ostrich has been able to produce more than 60 colors of professional animation ink. Wei Shurong introduced, "in capturing the Tianjin will vigorously develop the animation industry, the construction of a number of animation industry base information, ostrich ink actively contact with the relevant parties, to provide professional support for the base to take off, the future in the development of animation ink based on ostrich will also aim at a full range of animation and cartoon drawing materials development and production."

These high-tech content of the product for the development of ostrich added strength. Ostrich products every step forward, have led the direction of development of China's ink industry, and become the national industry leading technology independent innovation forerunner. In recent years, Ostrich continuously won the "China Pen Industry Famous Brand Product", "National Pen Merit Enterprise", "China Ink King" and other awards, the National Pen Industry Association has commissioned Ostrich ink has been commissioned by the National Pen Industry Association to compile national ink manufacturing teaching materials, which have been issued nationwide as special materials for the training of ink manufacturing workers.

At present, Ostrich has built up a good product structure. Among them, the ostrich brand pen writing ink for the main products, accounting for 52% of the company's sales; ostrich brand ink, accounting for 12% of the company's sales; ostrich brand inkjet ink, computer spray printing ink and other series of products accounted for 15% of the company's sales; ostrich brand and pen with the supporting special inks are: highlighter ink, pen ink, liquid pen ink, color pen ink, ink, whiteboard pen ink, marker ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink, ink. Ink, marker ink and other special ink series, accounting for 13% of the company's sales; ostrich brand series of office supplies, accounting for 8% of the company's sales.

Ostrich adhere to the "two-legged walk", in the product innovation at the same time, adhere to the road of marketing innovation. Zhu Fang, executive vice president in charge of sales, "in marketing innovation, we set up a sales section, specializing in the sale of new products, new product sales for the development of the corresponding tilt policy for the sales of the end of the year for the implementation of a one-time incentive to fully mobilize the enthusiasm of the sales staff and enthusiasm for work; secondly, in 2000, the implementation of the brand buyout policy, there have been Shaanxi, Heilongjiang, Jilin, Liaoning and other provinces and cities. , Heilongjiang, Jilin, Liaoning, Henan, Hebei, Shandong and other places 8 large customers bought the 'ostrich' brand of business rights." Innovative initiatives to make the ostrich ink company in the country to stand firm.