Has China's sports declined completely? What factors are affected?

The present situation of China's sports industry is that most sports resources, such as land, facilities and venues construction, sports talent training and the right to host sports competitions, are monopolized, which directly leads to a large number of idle and wasteful state-owned assets. Many stadiums and gymnasiums are unable to make ends meet due to poor management; A large number of social demands for sports resources can not be met. Such unofficial sports events are often difficult to carry out due to the limitation of venues. Only the operation of sports venues is mentioned here. We can make full use of the advantages of white body, cultivate the sports market according to the economic law of towel field, reasonably guide and explore a large number of potential self-consumption in society, and embark on a brand-new road of sports industrialization.

To promote sports industrialization, we should pay special attention to sports brand management. Brand management of sporting goods is the brand management of sporting goods, that is, clothes and drinks of related products. There are few world-renowned enterprises. China's sporting goods are famous brands such as Li Ning and Qingdao, but they can't compete with the powerful offensive of foreign famous brands such as Nike and Puma. The domestic market is difficult to defend, and the strength when attacking the international market is often far from enough. Therefore, it is often difficult to occupy a place in the commercial competition of many major international events, such as the naming rights and designated products of the Olympic Games and the World Cup.

Lack of good operating mechanism and sufficient financial support. The lack of these two factors makes the sports industry organizations lack profit consciousness and can't stimulate people's desire to invest in sports industry. The slow urbanization process affects the development speed of sports consumption, and the difference between urban and rural areas makes the development of sports consumption extremely unbalanced. The government's lack of reasonable guidance, insufficient attention and imperfect legal system are all important factors that affect and restrict the development of sports industry.

In the United States, Britain and other countries with developed sports economy, the governments have tilted their policies accordingly to support the development of their own sports economy. For sports competitions organized by sports departments, donations accepted by sports organizations and operating income of sports venues, taxes are reduced or exempted to varying degrees. However, China's support in this regard is far from enough. Compared with education, culture and other undertakings, the sports industry has been given a "cold shoulder" in terms of preferential policies.