Ways to Design Cell Phone Promotional Posters

Today we share with you four ways to design cell phone promotional posters.

Color contrast

Color is very important for poster design, through the color can be conveyed to people with different heart perception. Designers in the design process of cell phone promotional posters, first of all, should determine the poster's keynote color and the main color, and on this basis, the use of the corresponding color scheme to do contrast or accent. The use of contrasting colors in the poster can make it easier for the audience to notice that it has superior communication characteristics. Through the contrast of hue, purity and brightness of different colors of the poster, it produces the contrast of dimensions such as distance and nearness in space and past and future in time, thus highlighting the theme idea of the poster.

For example, Huawei's cell phone promotional posters below utilize the contrast in brightness between two different photographic images on a unified screen to express the psychological feelings of consumers in different time and space, thus showing the good performance of the cell phone and the convenience it brings to life.

Huawei teaches you how to design cell phone posters

Including hand-drawn

Most of today's graphic posters are made by software and digital technology, but hand-drawn posters still occupy an important place in the field of graphic poster design by virtue of their flexible forms of expression, freedom of subject matter, and tension in the visual arts. The use of abstract graphics or photographic images in posters will certainly improve the speed and convenience of design, but when this form of design is used too often, consumers will form aesthetic fatigue, the poster in the eyes of the readers look dull, lack of personality, giving people the impression of uniformity.

Huawei teaches you how to design cell phone promotional posters

Then the use of hand-drawn illustrations combined with digital technology can make the poster's design style richer, bringing consumers a unique artistic charm. The above is the glory of the phone "my face" theme poster, the designer will put the phone on the beach, show the product rounded arc, just the right size, double-sided glass and other features, show the phone can not be refused to feel, with illustrations to show that even the waves do not want to leave.

Cultural marketing

Excellent brands are good at cultural marketing and show elements in their posters that can be recognized by consumers and are characteristic of good traditional culture. Chinese culture has a long history, and there are countless cultural elements to draw on. Brands can express the cultural connotation of the product and the aesthetic pursuit of the brand by skillfully using excellent traditional cultural elements in product promotional posters.

Huawei teaches you how to design cell phone promotional posters

Glorious 8's cell phone promotional posters make use of the Three Kingdoms era celebrities Zhu Geliang "straw boat borrowing arrows" "everything is ready, all we need is an east wind" historical allusion, image to show the The cell phone software predicts the weather with high accuracy.

Hot Spot Marketing

Today's social media is full of breaking news, big events and breaking news, and the general public is happy to chase hot spots and eat melons, so brands naturally can't afford to miss out on this spontaneous traffic.

Huawei teaches you how to design cell phone promotional posters

For example, for the college entrance exam, a hotspot that is available to almost all people once a year, brands rush to release hotspot posters at the first time. Honor 8's cell phone promotional posters on the hotspot of the college entrance exam graduation season, the main focus is on the phone's photo function, by taking photos to record youth and record the meeting.