What does O2O mean?

What are the O2O model websites?

O2O is Online To Offline (online to offline/online to offline). It is a relatively mature business model in foreign countries. Its meaning is to integrate offline business opportunities and increasingly mature Internet marketing to make the Internet become

The front desk for offline transactions.

In this way, offline services can be used online to attract customers, and consumers can use online to filter services, as well as a transaction version.

The O2O e-commerce model requires four major elements: an independent online mall, national authoritative industry trusted website certification, online online advertising and marketing promotion, and comprehensive social media and customer online interaction.

The characteristics of the O2O model are that the promotion effect can be checked and each transaction can be tracked. Many domestic e-commerce websites have the shadow of the O2O model.

There are very few websites in China that can be said to operate under the O2O model. Traditional group buying websites such as Meituan, Lashou, and Wowotuan have models that include both O2O elements and things other than O2O, and are similar to street shopping.

Ku.com is the only website that fully adopts the O2O model. Because all merchants on Jieku.com have physical stores offline, users need to pay online first. After successful payment, they can go directly to the merchant after receiving the QR code SMS.

Spend everywhere.

O2O model For traditional enterprises, there are three main ways to carry out e-commerce in the O2O model: 1. In the form of self-built official mall + chain molecular store, consumers place orders directly to the store's online store, and then go offline

Experience the service, and during this process, the brand owner provides online customer service and support for stock adjustment at any time (in case of shortage), and the franchisee collects payment and delivers the goods, which is suitable for national chain enterprises.

The advantage is that online and offline stores can correspond one-to-one.

The disadvantage is that it requires a lot of investment and requires a lot of promotion efforts.

2. With the help of third-party platforms deployed nationwide, we can achieve the perfect integration of franchised enterprises and sub-station systems, and with the huge traffic of third-party platforms, we can quickly promote and bring customers.

3. Build an online mall, carry out various promotions and prepayments, and sell offline services online. This form is suitable for localized service companies.

O2O model websites There are already many websites operating in the O2O model, and group buying websites are one of them, such as Zhongtuan.com, Liba.com, Qijia.com and other mass merchandise group buying websites, Meituan.com, 58 Group Buying, Wowo Tuan, and Lashou.com

There are also websites that provide information and services to consumers, such as Ganji.com, iBangke, etc.

It is worth mentioning that the ITM online shopping promoted by Suofeiya, a Qingdao brand that has been controversial in the industry and has established more than 20 physical stores across the country, is fundamentally different from the O2O model, whether in terms of business philosophy, business structure, or

The business model is completely different from the O2O model.

O2O focuses more on online transactions, while the ITM model focuses more on online bookings and offline transactions. The actual operation of the O2O model can be applied to any physical business premises such as offices, while the ITM model operates in a store style.