What are the classifications of packaging design?

What are the classifications of packaging design?

1. According to the commercial operation mode, packaging can be divided into domestic product packaging and export product packaging. The main sales target of domestic product packaging is domestic consumers, and the main sales target of export product packaging is foreign consumers.

2, according to the role in the field of circulation.

According to its function in circulation field, packaging can be divided into independent packaging, inner packaging, intermediate packaging and outer packaging.

(1) Single packaging, also known as commodity packaging, is the smallest packaging unit in the market, that is, products are packaged in packages, bags or containers.

(3) Medium packaging, which includes a plurality of neutral packaging units, is internally packaged, enters retail outlets and directly meets consumers or users. Mainly used in sales. It has the function of preventing the goods from being damaged by external force and impact or affected by external environment, such as damp, mildew and corrosion. In order to meet the needs of sales, it plays a role in protecting, beautifying, publicizing goods, promoting sales and facilitating use.

(4) Outer packaging, which is used for the storage, transportation and circulation of commodities, usually includes multiple inner packages or intermediate packages. The selection of packaging materials meets the requirements of economy and safety; The weight, size, mark and form of the package shall conform to international and national standards and be convenient for handling and loading and unloading; Can reduce the labor intensity of workers, and is safe and convenient to operate; Meet the requirements of environmental protection.

3, according to the packaging material classification

Packaging can be divided into paper packaging, plastic packaging, metal packaging, glass packaging, wood packaging, and packaging of hemp, cloth, bamboo, rattan, grass and other materials. Different materials make packaging produce different visual effects, and different commodities need to be packaged with different materials to make products safer and more beautiful in the process of storage, transportation and sales.

4. Classification by product category

According to product types, packaging can be divided into food packaging, drug packaging, mechanical and electrical products packaging, dangerous goods packaging and so on. According to the characteristics of different commodities and industries, these kinds of packaging adopt different packaging forms, some pay attention to green consumption, some pay attention to safety and storage and transportation, but no matter which packaging form should reflect the function of packaging.

5, according to the protection technology and method of classification

According to the protection technology, packaging can be divided into insect-proof packaging, radiation-proof packaging, mildew-proof packaging, waterproof packaging, shock-proof packaging and so on.

(1) For insect-proof packaging, certain protective measures shall be taken to protect the contents from insects.

(2) Radiation-resistant packaging, taking certain protective measures to prevent external radiation from damaging the quality of the contents through the packaging container.

(3) Moldproof packaging, taking certain protective measures to prevent the moldy contents from affecting the quality.

(4) Waterproof packaging, take certain protective measures to prevent the items in the package from affecting the quality due to immersion.

(5)8 shockproof packaging, take certain protective measures to slow down the impact and vibration of the contents and protect the contents from damage.

6, according to the packaging function classification

According to the function of packaging, packaging can be divided into transportation packaging, sales packaging, gift packaging and container packaging. Transport packaging is a packaging whose main function is to ensure the safe circulation of goods and facilitate storage and transportation. Sales packaging, directly into the store to display sales, and products together to reach consumers. Gift packaging is a practical packaging for relatives and friends to express their affection. Container packaging, also known as collective packaging, is to assemble several packages or articles together to form a giant package with a large processing unit to adapt to modern mechanical automatic shipment.

7, according to the number of packaging recycling classification

According to the recycling times of packaging, packaging can be divided into disposable packaging, multi-use packaging and turnover packaging. Disposable packaging refers to disposable packaging, which should be recycled after use, so the cost of packaging and environmental protection factors should be considered. Multiple packaging refers to packaging that can be recycled many times. Turnover packaging is a kind of container between utensils and transportation packaging, and it is essentially a reusable transshipment vessel.

What are the requirements of packaging design? First of all, the function of packaging is to increase the added value of products, promote sales and protect the safety of goods in transportation.

Therefore, packaging design depends on the product. Requirements at least include product protection, protection to extend shelf life, earthquake resistance and saving transportation space. Save packaging cost.

Then there is the eye-catching (high-end or mass) that conforms to the aesthetics of consumer groups.

Then according to the relevant packaging laws of our country. Packaging entering the market should include product name, enterprise name, manufacturer, production date, net content and shelf life, and some products should be marked with product ingredients. Quality conformity mark and bar code on the shelf.

What kinds of food packaging designs are there? There are many ways to classify food packaging. For example, it can be divided into moisture-proof packaging, waterproof packaging, mildew-proof packaging, fresh-keeping packaging, quick-frozen packaging, breathable packaging, microwave sterilization packaging, aseptic packaging, inflatable packaging, vacuum packaging, deoxidation packaging, blister packaging, body shaping packaging, stretch packaging, retort pouch packaging and so on.

What are the reasons for creative packaging design? Creative packaging design does not contain any specific reasons, but combines products and packaging to form creative product packaging.

First of all, good packaging may be functional, interesting, aesthetic, scientific, commercial and environmentally friendly. One of the outstanding points of creative packaging may be. There is also the user experience, so creative packaging may add a good sense of experience, such as the baby water in Nongfu Spring, which is also related to science.

To make a creative packaging, it is inseparable from the above points, and more importantly, consider the attributes of the product itself. This includes the category attributes of products, the people targeted by products, sales channels, market prices, and the production of product packaging and so on. The source of all packaging considerations and design considerations is the product itself, so in creative packaging, we must combine the product and let the product integrate into the packaging.

The above only represents personal views, and I hope it will help you. You can look at the red creative design if necessary!

What are the packaging designs of enterprises in Hangzhou? The resources you want from the enterprise packaging design company can be found on the resource network or SohoJoy, which is in excel format. You are welcome!

Enterprise yellow pages (which can be filtered by region and industry), map merchant information (collected by map merchants), supply and demand information (released by users), Canton Fair directory, cloud-controlled batch powder guiding test (address book is converted and imported by vcard or CVF), CRM management system, enterprise display website construction, mall website construction and other comprehensive contents.

At present, we often refer to the yellow pages as the phone book. At present, almost every city in the world has a telephone book (yellow pages) printed on this paper.

Free Chinese yellow pages, business directory, business guide, consumer guide, etc. What is popular on the internet now can also be regarded as various manifestations of the yellow pages; The Yellow Pages can be released and published to the public in print, CD-ROM, Internet and other forms.

The Yellow Pages 19 was born in the United States at the end of September. At that time, the telephone directory, like the current publications, was printed in white paper. Due to the lack of white paper in a printing factory, it was temporarily changed to yellow paper, but I didn't expect the printed effect to be better than white paper, so I printed it with yellow paper in the future. Other printing houses have followed suit, printing telephone books with yellow paper, and gradually formed a convention. Since then, telephone directories all over the world have been called "yellow pages"

The world's first yellow pages phone book appeared in the United States in 1880, and it has a history of more than 100 years. The Yellow Pages is an international industrial and commercial telephone directory arranged by enterprise nature and product category, which is equivalent to the household registration book of industrial and commercial enterprises in a city or region. The international practice is to print on yellow paper, so it is called yellow pages. At present, we often refer to the yellow pages as the phone book. At present, almost every city in the world has such a telephone book (yellow pages) printed on paper.

Paper media publishes classified advertisements and products in the form of telephone numbers, including simple information such as company address, telephone number, company name, postal code and contact person.

Its disadvantages:

1, users can query step by step according to the index classification, and similar yellow pages can be found in various regions, but it is very inconvenient to query in the face of huge text materials. Basically, the telephone is the main single mode of communication.

2. Traditional yellow pages products are limited by circulation and distribution channels, and the promotion of customers can only be achieved by how much they are distributed and how much they are expanded, so it is impossible to accurately predict the number of visitors.

3. Due to the limitation of publishing and printing time, the update speed is slow and can only be modified in the revision.

4. According to the purchase price of the enterprise, limited by the page size, the capacity of enterprise data is also limited.

Yellow pages used to be paper documents, but now most of them exist in electronic form.

Hoping to solve this problem,

Adopt it, adoption is my motivation,

The service is absolutely satisfactory.

What are the knowledge arguments of packaging design? Guangzhou Design Company's arguments about packaging design knowledge are summarized as follows. It is recognized that as a professional design company, not only visual control and structural innovation, but also a comprehensive understanding of packaging product marketing planning should be considered when implementing an overall packaging design case.

Therefore, as a professional Guangzhou design company, we will distinguish between "product" and "commodity" before analyzing the packaging design of Jane Space: it is easy to understand that an unpacked content is "product" and a packaged product is "commodity", so it can be seen that a product can only be sold in the store through "packaging". It can be seen that packaging design is very important in the process of products becoming commodities. As a professional packaging design company, the next step is to analyze the basic functions and main uses of packaging. Before that, let's first understand what added value packaging design will bring to goods.

First of all, packaging design gives added value to goods.

Guangzhou Design Company believes that the responsibility of packaging design in the existing competitive consumer market is more and more extensive, and the added value given by packaging design is mainly reflected in the following points:

Packaging design can convey commodity culture: customers first have a certain impression and understanding of corporate culture from the advertising image, so product packaging design should be roughly consistent with corporate image. For example, Baiyunshan Ganmao Capsule echoes the advertising appeal.

Packaging design enhances the added value of goods: this is mainly related to environmental protection. Because the goods can be recycled after use, this not only increases the added value of the goods, but also reduces the amount of packaging waste, so that enterprises and consumers can do their part for environmental protection.

As a professional Guangzhou design company, there are many modes of brand image extension. Using packaging design is a way, and appealing through advertising is also a way. Lipton, for example, extended its brand image to the yellow block. What kind of media or technology to use depends on the communication between business owners and designers.

Second, the basic functions and main uses of packaging

1. The following is an analysis of the basic functions of packaging as a Guangzhou design company:

The most basic function of packaging can be analyzed from the text. The so-called "packaging" means that products are concentrated in the same space through "packaging" and "packaging", which is convenient for storage, measurement, pricing and carrying.

Convenient distribution and transportation: products from the place of origin to the hands of consumers must be packaged before they can be assembled and transported to stores for sale.

Information notification: Through the material and form of packaging, let consumers know the attributes of the content and convey the consumption information.

Storing products and prolonging life: According to the nature and demand of commodities, sometimes in order to prolong the life of commodities, the functionality of packaging often exceeds visual expression, and even more packaging costs are paid. With the development of packaging materials, such as canned food and fresh-keeping houses, consumers' opportunities to use goods are not limited by time and space.

Under pressure: due to stacking or transportation, the selection of packaging materials is also the key; Sausages, babies and other products are packed with nitrogen, so that the air in the package has enough buffer space to prevent the products from being extruded and deformed.

Light resistance, oxidation resistance and ultraviolet resistance: Many countries' laws and regulations stipulate that some commodities must be packaged with light resistance, ultraviolet resistance and oxidation resistance materials to prevent the deterioration of commodities.

2. Guangzhou Design Company's understanding of the packaging purpose:

The most basic purpose of packaging is to introduce goods: through the elements of packaging, consumers can know the content, brand and name of goods.

Markedness: shelf life, nutrition table, bar code, bearing limit, environmental protection label and other information. The price must be clearly marked according to laws and regulations.

Communication: In order to enhance the corporate image, some enterprises will attach some caring propaganda, help find children or positive advocacy messages to the packaging, thus generating positive interaction with consumers.

Possession of shelf position: the ultimate battlefield of goods is in the store. Whether it is the shelf or vending machine in the store, how to compete with competitive brands and how to create a better visual space are all issues that need to be considered in packaging design.

Take the initiative to stimulate the desire to buy: the combination of packaging design and advertising can make consumers remember the goods, and then stand out from the dazzling array of goods on the shelves.

Self-selling: Commercial packaging is the packaging that consumers contact most. Now there is no longer any promotion or recommendation from the clerk in the store, but direct face-to-face communication with consumers through packaging. Therefore, a good packaging design must truly provide consumers with product information, so that consumers can browse for 3 seconds at a distance of 60 cm (average hand length) and see "I am what you need" at a glance! Therefore, successful packaging design can make the goods sell themselves easily.

Promotion: In order to clearly inform the information of commodity promotion, the packaging must be redesigned in line with the promotion contents, such as increment, discount, price reduction, buy one get one free, gift giving and other promotion contents.

The above is the knowledge demonstration and analysis of packaging design by Guangzhou Design Company, from which we can realize that packaging design is not a complete and mature design work if it lacks comprehensive pre-planning such as product analysis, positioning and marketing strategy. The birth of a new commodity, through internal R&; D, product analysis, positioning to marketing concept and other processes, the details are quite complicated, but these processes are inseparable from the formulation of packaging design direction. As a professional packaging design company, you should take the initiative to understand and analyze when planning a case, if the business owner does not provide these materials.

What are the characteristics of gift box packaging design? The characteristics of packaging design are mainly embodied in practicality, aesthetics, economy, originality and relevance. There are many key points in the design of gift boxes. Practicality is one of the basic attributes of design, mainly considering the function and function of products, which can be reflected by packaging materials, structures, shapes and patterns. Aestheticism requires that all kinds of factors should be integrated to design packaging products that conform to the characteristics of the times, national characteristics and outstanding aesthetic feeling. Economy is to get the maximum product effect with the least investment. Originality is to be good at innovation, not divorced from society and the times, and to include new creation in the superficial ordinary form.

What are the principles of brand packaging design? Brand packaging design is tailored for different products. If packaging design is from the marketing point of view, brand packaging design patterns and color design are important factors to highlight the individuality of goods, and personalized brand image is the most effective means of promotion. Brand packaging design should start with trademark, pattern, color, modeling, materials and other elements, and follow some basic principles of brand design, such as protecting goods, beautifying goods, and facilitating use, so as to coordinate and complement each other and obtain the best packaging design scheme.

What are the top packaging design industries in Chengdu? What are the three-dimensional packaging designs? Gao Mei, morning, host, Zhengbang, layman, origin, ideal. Sorry, I only know that there are several famous places in Shanghai and Beijing, but I really don't know about Chengdu.

What are the cultural connotations of packaging design? To do a good job in packaging design, we must pay attention to several elements:

First of all, the brand name and its cultural connotation in packaging design must be reflected in packaging;

Secondly, if this kind of packaging design product needs consumers to choose in daily sales, it must have unique colors and attractiveness;

Finally, other necessary product information elements contained in the package are what consumers need and want to know.