What is a classic print advertisement?

Microsoft classic print advertising words

I am Microsoft, and I speak for myself.

What media are there for print advertisements?

Tradition: newspapers, magazines, direct mail flyers, POP (point of sale advertising), DM posters, outdoor billboards, clips, X stairs, KT boards, X stands, Yi Labao. . .

Emerging: Building TV (of course, video can also be used), body advertising, hot air balloon advertising light box

There are also printed advertisements on the sellers' various gifts, such as calendars, urn, key chains, etc. Most of them are LOGO.

Graphic design advertising language

Classic advertising language

1, Wireless Your Unlimited Source: Intel

2. The world is different from MOTO.

3, more lubrication, less friction from: unified lubricating oil.

4. Know women better than women.

When remy martin is open, good things will come naturally. From: remy martin.

6, Li Ning: Leave the wonderful to yourself from: Li Ning

7. If you don't come, the advertising star is from him: CCTV advertising Canon.

8. If the five fingers are the same length, how to meet the different needs of users? From:

9, small body, big taste. Said by: kissing chocolate

10, as long as you have a dream, everything can come true.

1 1. If you don't like this course after listening to a lesson, you can ask for a refund of the tuition, but you must speak it in French. From: an advertisement for enrollment in a French class.

12, boiling wine theory heroes and talents come from all over the world: talents and men's wear.

13, the world is wide because of you: China Netcom.

14, Yan dance, Yan dance, a song to a love. From: Yanwu tape recorder.

15, enjoy the * * * in the dark! From: Siemens S57

16, strength creates value from CCTV.

17, dressed naturally from: Benny Road

18, very cola, very choice from: very cola.

19. The world without strangers comes from Giordano.

20. Take the red-flag bus and take Zhonghua Road. From: Hongqi Automobile.

2 1, Erdos cashmere sweater warms the whole world from: Erdos cashmere sweater

22, the crowd looked for him thousands of Baidu, how many times did he want to: Electrolux refrigerator

23. As long as the hearts are connected, shake hands thousands of miles apart. From: China Unicom

24. It's no big deal: breast enhancement.

25, MMS sent moving moments from: MMS.

26. Love is a Chinese knot, and the universal heart of Unicom comes from Unicom.

27. Time comes from Rossini table because of my existence.

28. Promoting the health of the whole family comes from: Shu

29. Love me and chase me, but please don't kiss me! Said by: A big slogan posted on the back of the car.

30.fm365: True love interaction! From: fm365. com

3 1, stop, and then check from: Bank of China.

32, everything! From: Jiaozidian advertisement

33. Well-deserved from: pawnshop advertisement

34. Put my heart in your palm. From: Meijiajing Hand Cream

35, drink Confucius banquet wine, do the world article. Said by: Confucius Banquet Wine

36. Warm family, big family of arowana. Said by: arowana

Canon, we can see what you are trying to say. From: Canon Company (camera)

38, wonderful Hunan, the red net is clear! From: Red Net

39, notorious, fragrant Wan Li from: stinky tofu

40. Everyone is worried about presents. I send Arctic sea dog oil. From: Arctic sea dog oil.

4 1, set the network world from: Win Haiwei

With our fishing line, you can find the fish before it finds you: Johnson fishing tackle.

43. Prosperous national cultural communication art classics come from: a cultural communication company.

44, one call and four responses! From: Audio Company Advertisement

45. M-Zone-My website. Listen to me.

46. Nippon paint: shining everywhere! From: Nippon Paint.

47. Always let your driver's license expire before yourself. From: car showroom advertisement

48. What men want from suits is what women want from men: suits.

49. Don't kiss me, I'm afraid to fix it. From: moisturizing oil

50. There is a kind of wine that is passed down: Shiba Inu Wine Shop.

5 1, love is you! From: Wahaha

52. Shanghai Buick: Contemporary spirit, the contemporary car comes from: Shanghai Buick.

53. Band-Aids firmly believe that there are no unhealed wounds in Band-Aids.

54. See the world with the third eye. From: seagull camera advertisement

55, happy life I have a set from: condom advertising.

If your car can swim, please don't brake and go straight. From: road traffic advertisements

......

What is advertising design?

Basic overview of 1

The so-called advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image and foil. The most [1] ultimate goal of advertising design is to attract attention through advertising.

Two forms of expression

Advertising design 1) advertising is a communication tool, which transmits the information of a commodity from the production or operation organization (advertiser) of the commodity to a group of users and consumers;

2) Advertising can be divided into public service advertising (free) and commercial advertising (paid);

3) The communication activities carried out by advertisements are convincing;

4) Advertising is purposeful, planned and persistent;

5) Advertising is not only beneficial to advertisers, but also to the target audience, which can enable users and consumers to obtain useful information.

3 basic standards

Influence (influence)

From the perspective of visual expression, visual effect is to attract readers and convey the benefits of products in their own language. A successful print advertisement should be very attractive on the screen, with scientific and reasonable colors, accurate and attractive pictures.

Information (information content)

A successful print advertisement accurately conveys the main points of interest through simple, clear and definite information content. The content of advertising information should be able to systematically integrate consumer needs, interests, support points and other communication elements.

Image (brand image)

From the perspective of brand positioning strategy, a successful print advertising picture should conform to the stable and unified brand personality and brand positioning strategy; The style and overall performance of different advertising versions under the same publicity theme should be consistent.

4 Design Form 4. 1 signpost advertisement

From the beginning to today, street signs have always had the same media characteristics. It is characterized by being located in the downtown area. The better the location, the more pedestrians there will be, so the effect of advertising will be stronger. Therefore, the specific environment of the street sign is the road, and its object is the dynamic pedestrians. Therefore, street sign pictures mostly appear in the form of pictures and texts, which are eye-catching and concise, making people clear at a glance and have the visual effect of quickly capturing impressions. At present, the development trend of street sign advertisements is to gradually adopt computer design and printing (or computer direct printing). Its pictures are eye-catching and vivid, with strong three-dimensional sense, which reproduces the charm of goods, and is the most effective for establishing the city image of goods (brands), and it is convenient to post and communicate. The materials used also have the functions of rain and sun protection.

4.2 Neon advertising

Neon lamp is one of the main forms of lighting advertising in outdoor advertising. Its media characteristics are to attract the attention of the audience and improve the acceptance rate of information by using new technologies, new means and new materials. Neon advertisements are generally set at the highest point of the city, the roofs of buildings and the facades of shops. It not only plays the role of street sign advertisement and signboard advertisement during the day, but also plays the role of embellishing the city night scene with its bright and dazzling colors at night.

4.3 Public Transport Advertising

Public transport advertisements, such as vehicle and boat advertisements, are widely used in outdoor advertisements, and their function of transmitting information cannot be ignored. Advertisers can repeatedly convey information to the public with the help of such advertisements, so it is a high-frequency mobile advertising medium. In particular, buses travel to and from the main streets in the city center, and the advertising coverage on both sides of the vehicles or in front of and behind the vehicles is wide, and the advertising effect is particularly strong. Most of these outdoor advertisements still use traditional painting forms, combined with some computer printing and mounting methods.

4.4 Lightbox advertising

The media features of light box advertisements, lamp post advertisements, tower post advertisements, street bell advertisements and bus shelter advertisements are all that light is used to illuminate lamps, placards and flexible materials to form one-sided, two-sided, three-sided or four-sided lighting advertisements. This kind of advertisement has beautiful appearance, simple picture and good visual effect.

5. Banner ads

6. Button advertising

7. Floating advertisements

8. Vertical advertising

9. Pop-up window advertisement

10. Free time pop-up window advertisement

Advertising design includes all advertising forms: two-dimensional advertising, three-dimensional advertising, media advertising, display advertising and other advertising forms.

Advertisements published, played, set up and posted in People's Republic of China (PRC) through newspapers, radio, television, movies, street signs, windows, printed matter, neon lights and other media or forms. Specifically including:

(a) the use of newspapers, periodicals, books, catalogues and other advertisements;

(two) the use of radio, television, movies, videos, slides and other advertisements;

(3) Profit ......

What do you think is the most classic advertising word?

Smoking is harmful to health, and Crown is no exception.

_ _ Advertising words for Crown brand cigarettes.

Although there is a suspicion that "a thief cries to catch a thief", it reflects the integrity and courage of the manufacturer. Storage 92; Humorous and wise consumer humanistic care

Gu Jing tribute wine is a drink to be proud of.

_ _ embodies the excellence of Gu Jing Winery, and the puns of "drinking" and "quoting" are ingenious.

Drink Confucius banquet wine and write articles about the world.

_ _ Passion \ Talent is clear at a glance

A commodity without advertisements is like a girl hiding in the dark, winking at a young man, which only she knows.

_ _ advertisements in advertisements. All kinds of amorous feelings, love at first sight.

228 cases of Photoshop CC print advertisement design classics

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What are the classic fonts commonly used in graphic design?

Kang Hua calligrapher, the founder of the Great Wall of Chinese Arts, also has the fact that characters are an indispensable and important element in our design, and the rich font library provides designers with a broad creative space. Let's learn more about some commonly used fonts, such as GBK, PostScript, CID, TrueType and so on. The full name of 1.GB font is GB23 12 or GB23 12-80, which is the Chinese national standard for simplified Chinese character set. The full name is "Chinese Character Coded Character Set for Information Interchange-Basic Set", which was issued by the State Administration of Standards and implemented on May 198 1 day. GB23 12 code is popular in Chinese mainland; Singapore and other places also adopt this coding. Almost all Chinese systems and international software support GB23 12. GB23 12 standard * * * contains 6763 Chinese characters. GB23 12 "partitions" the received Chinese characters, and each partition contains 94 Chinese characters/symbols. This representation is also called the location code. 0 1-09 is a special symbol. 16-55 is a first-class Chinese character * * * 3755 Chinese characters, sorted by pinyin; Area 56-87 contains 3008 secondary Chinese characters, sorted by radicals/strokes; 10- 15 and 88-94 are uncoded. Second, the full name of GBK font GBK is the Chinese internal code extension specification, and the English name is the Chinese internal code specification. K is the initial consonant of wide war, which corresponds to wide war. Unicode 1. 1 was released in 1993, which contains 209 12 characters of Chinese characters commonly used in Chinese mainland, Taiwan Province, Japan and South Korea. Chinese mainland has formulated the version of "GB 13000. 1-93", which is equivalent to Unicode 1. 1. Information technology universal multi-octet coded character set (UCS) Part I: architecture and basic multilingual plane. Because GB23 12-80 contains only 6,763 Chinese characters, there are many Chinese characters, such as some simplified characters (such as "Luo"), some names (such as the word "Rong" of the former Prime Minister of China), and traditional Chinese characters used in Taiwan Province Province and Hong Kong. Chinese mainland collected all the Chinese characters in Unicode 1. 1 and GB 13000. 1-93 by using the unused coding space, and formulated the GBK coding. In Windows 98, Microsoft adopted GBK coding. It is called CP936 word code table in Microsoft system. According to western data, GBK was originally an extension of GB23 12 by Microsoft, namely CP936, which first appeared in the simplified Chinese version of Windows 95. Due to the popularity of Windows products in Chinese mainland, the relevant state departments regard it as a technical specification. Note that GBK is not a formal national standard, but a "technical specification guidance document" issued by the Standardization Department of the State Bureau of Technical Supervision and the Science and Technology Quality Supervision Department of the Ministry of Electronic Industry. Although GBK contains all Chinese characters in Unicode 1. 1 and GB 13000. 1-93, the encoding method is different from that in Unicode 1. 1-93. It is only a transition scheme from GB23 12 to GB 13000. 1-93. In 2000, China National Bureau of Standards introduced GB 18030-2000 to replace GBK standard. GB 18030-2000 not only retains all GBK coded Chinese characters, but also increases the coding space of about 100 Chinese characters and 4 bytes. Please refer to GB 18030-2000 III. 748 font 748 is a unique font of Founder, and some common words have been added to GB font. 748 coding refers to the coding methods of simplified Chinese font and traditional Chinese font implemented and formulated by Founder system in the long-term application process. Simplified Chinese is compatible with GB23 12 and expanded, with ***7 156 characters; Traditional Chinese characters are compatible with GB 12345, and all big five-code Chinese characters are extended, with * * statistics of 14943 characters, except for 4954 characters used in traditional Chinese characters and 748-code traditional Chinese characters 16 144 characters. In addition, Founder 748 code also contains a rich symbol library. 748 coding is only used in Founder Electronic Publishing System. The rest depends on the nature of what you want to do. Choose for yourself.

228 Cases of Photoshop CS6 Print Advertisement Design Classics

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What are the competing classic advertisements abroad?

Pepsi VS Coca-Cola Pepsi provoked Coca-Cola's classic advertisement.

Burger King VS McDonald's Uncle McDonald sneaked into Burger King ~

Bmw VS jaguar jaguar saw BMW "turn around" and fled.

The advertisement of Volkswagen VS Nissan Volkswagen is a bit poisonous, highlighting "firmness and safety". Although there is no name, the Japanese are completely lying down. But what's more interesting is that Nissan gave a wonderful counterattack, almost putting the word P in front of the car and telling everyone that Nissan's car is "very expensive"!

Shenzhou VS Uber Shenzhou is fully fired this time, almost clearly stating Uber and directly labeling the black car.

Ask the subject to adopt!

What is the traditional graphic design space?

China's 5,000-year history contains many traditional things, but now why the design of China is not as classic as that of foreign countries? Where is the design master? Where is the future of China design? Why do things designed by China always follow foreign tails? Why are foreign designers digging for China's traditional things, but we don't use China's traditional things? Why not make use of our rich resources to make a real design with pure China charm? This design is based on the tradition of China. Today, we live in a highly modernized and informationized society. The constant emergence of new materials and new technologies makes us dizzying. The influx of new ideas, new concepts and various foreign artistic trends has brought unprecedented impact to China's traditional culture and art. In this situation, we are faced with a problem of how to understand the relationship between traditional plastic arts and modern design, that is, how to treat traditional plastic arts in our modern design. It is obviously not advisable to completely deviate from tradition. Pure imitation and simple appropriation of western modern art will make our art lose its national personality. It is necessary and inevitable to inherit the tradition. Anything new is based on tradition. If China's modern design art wants to find its own way, it must be based on the tradition of China. The success of some famous designers in Hong Kong fully illustrates this point. However, inheritance does not mean sticking to the rules. Thousands of years of civilization have left us a rich and colorful art treasure house, but blindly indulging in the traditional infancy and blindly pursuing "takenism" in our design, without the injection of fresh blood, will lead to the stagnation of the development of national traditional art, and ultimately will only leave a large number of antique replicas for our times, without any design. We can also see that the intersection and integration of foreign culture and local culture is also the source of the birth of artistic modeling. At present, designers are in a highly modern and information-based society, and new materials and technologies are constantly emerging. The influx of new ideas, new concepts and various foreign artistic thoughts has brought unprecedented impact to China's traditional culture and art. At the beginning of the new century, people pay more and more attention to tradition in music, literature and business. Even modern graphic design is integrated with traditional plastic arts, forming a personalized design. Contemporary designers combine China's traditional plastic arts with modern graphic design, which is not only reflected in the simple reference to traditional patterns, but also sublimated into the inheritance of China's cultural and artistic spirit. The times need to think deeply about the traditional plastic arts in China. Only by deeply studying and studying the national cultural treasures that have been deposited for thousands of years can designers realize how to use materials more widely and improve them more freely. How to use the characteristics of traditional plastic arts to express modern spiritual concepts; How to promote the development of traditional plastic arts in the new era of knowledge economy, endow it with new vitality and new life, and create modern graphic design in China. The relationship between "tradition" and "modernity" is always a topic of concern to all artistic categories, just like China's Chinese paintings and Peking Opera are constantly innovating. The same is true of graphic design, which should not only inherit the tradition, but also enrich the artistic noumenon, express it with modern aesthetic consciousness and concepts, develop graphic design and inject new vitality into it. With the economic construction and cultural development of modern society, more and more designers are constantly participating in design exchanges at home and abroad, participating in international exhibitions and publications and winning prizes. China designers are no longer behind closed doors, but more open and international. China's accession to the WTO means that China has become an important part of the world economic market. The opportunity of the times has given designers more room for development, and the value of design in business, culture and society is gradually being reflected. The reference of traditional modeling should be based on "design". When it comes to traditional plastic arts, it is necessary for us to define and think about the "traditionalization" of plastic arts. As far as the art of Chinese painting is concerned, there are theories of "learning from the past" and "learning from nature". For western painting, there is a difference between classical and modern. Similarly, there are standards for looking forward and looking back in the field of graphic design. The definition of "tradition" here includes not only the concept of time, but also the concept of region and place, and there is no time limit. Therefore, the ancient fashion and today's style belong to the traditional category. Judging from the application of traditional plastic arts in modern graphic design, what it needs is neither traditional repetition nor reappearance in Europe and America, but tolerant scholarship. ......