What does e-commerce mean? Xi an.

E-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services conducted on the Internet, Intranet and VAN (Value-added Network), which are electronic, networked and informationized in all aspects of traditional business activities.

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O? Wait a minute.

At the same time, network marketing is also the product of e-commerce, and for network marketing, we should make a good network marketing plan before doing it, so as to facilitate the implementation of the plan.

I. Elements

Four elements: shopping malls, consumers, products and logistics.

1. Trading: major online platforms provide consumers with high-quality and low-priced goods, attract consumers to buy and promote more businesses to settle in.

4. Cooperation: It is one of the hard conditions for e-commerce operation to establish a cooperative relationship with logistics companies to provide the ultimate guarantee for consumers' purchase behavior.

3. Service: Logistics, one of the three elements of e-commerce, mainly provides consumers with purchasing services, thus realizing another transaction.

Second, related objects.

The formation and transaction of e-commerce cannot be separated from the following four aspects:

1, trading platform

The third-party e-commerce platform (hereinafter referred to as the third-party trading platform) refers to the sum of information network systems that provide transaction matching and related services for two or more parties in e-commerce activities;

2. Platform operators

Operators of third-party trading platforms (hereinafter referred to as platform operators) refer to natural persons, legal persons and other organizations that have registered with the administrative department for industry and commerce and obtained business licenses, engaged in the operation of third-party trading platforms and provided services for both parties to the transaction;

3. Station operators

In-station operators of third-party trading platforms (hereinafter referred to as in-station operators) refer to natural persons, legal persons and other organizations engaged in trading and related service activities on e-commerce trading platforms.

4. Payment system

Payment system is a kind of financial arrangement, sometimes called clearing system, which is composed of intermediaries and professional technical means that provide payment and clearing services, and realizes payment instruction transmission and fund settlement.

E-commerce has a relatively perfect portal with information flow, capital flow and logistics.

Third, the history of development

1, starting period

1990- 1993, the era of electronic data exchange, has become the initial stage of e-commerce in China.

2. Embryonic stage

1993- 1997, the government took the lead in organizing the "three gold projects" stage, which laid a solid foundation for the development of e-commerce.

1993 established the national joint conference on economic informatization with Zou Jiahua, then vice premier of the State Council, and its office, and successively organized the "three gold projects" such as Jintong, Golden Card and Golden Tax, and made great progress.

1996 1 national leading group, the State Council was established, headed by the vice premier and attended by more than 20 ministries and commissions, to lead and organize the national informatization construction in a unified way.

1996, jinqiao network and internet were officially opened.

During the period of 1997, the Information Office organized relevant departments to draft and compile the Information Planning of China.

In April, a national conference on informatization was held in Shenzhen, 1997. Leading groups and their offices were set up in all provinces and cities, and all provinces began to formulate their own informatization construction plans, including e-commerce.

From 65438 to 0997, advertisers began to use online advertising.

Since April 1997, China Commodity Order System (CGOS) has been in operation.

3. Development period

1998-2000, the development stage of internet e-commerce.

1March 1998, the first online transaction in China was successful.

1998 10 The State Economic and Trade Commission and the Ministry of Information Industry jointly announced the launch of the "Golden Trade Project", which is a large-scale pilot project to promote network applications and develop e-commerce in the field of economic and trade circulation.

1999 March 8848 and other B2C websites were officially opened, and online shopping entered the practical application stage.

1999, generalized e-commerce such as government online, enterprise online, e-government (government online project), online tax payment, online education (online university of Hunan University and Zhejiang University), and remote diagnosis (Beijing and Shanghai hospitals) started, and have been piloted and entered the actual trial stage.

4. Stable period

From 2000 to 2009, e-commerce gradually took traditional industry B2B as the main body, which indicated that e-commerce entered a stable period of sustainable development.

Step 5 mature

The vigorous development of 3G has promoted the formation of the whole network e-commerce V5 era, and e-commerce has been highly valued by the national high-level and promoted to the national strategic level.

Fourth, the development stage.

First stage

E-mail phase. This stage can be considered as the early 1970s, when the average traffic volume increased several times a year.

stage Ⅱ

Information release stage. Since 1995, the information publishing system represented by Web technology has exploded and become the main application of the Internet. How do SMEs grasp the era of e-commerce from "extensive" to "precise" marketing?

The third stage

EC (Electronic Commerce) is the stage of electronic commerce. E-commerce has just started in the United States. The reason why EC is listed as an epoch-making thing is because the main commercial use of the Internet is e-commerce. At the same time, on the other hand, it can be said that the commercial information in a few years is mainly transmitted through the Internet. Internet is about to become the nervous system of our business information society. 1At the fifth informal APEC summit held in Vancouver, Canada at the end of 1997, US President Bill Clinton put forward a motion urging countries to promote the development of e-commerce, which attracted the attention of global leaders. IBM, HP, Sun and other internationally renowned information technology vendors have announced 1998 as the year of e-commerce.

The fourth stage

The entire e-commerce stage. With the emergence of SaaS(Software as a Service) software service mode, software has landed on the Internet, extending the e-commerce chain and forming the latest conceptual mode of "full-process e-commerce".

The fifth stage

Wisdom stage. 20 1 1 year, internet information fragmentation and cloud computing technology are becoming more and more mature, and active internet marketing mode appears, and i-Commerce (individual business) comes out with the trend. E-commerce broke away from the traditional sales model and turned to the Internet to communicate with users in depth from the perspectives of initiative, interaction and user care. Among them, the ICE proposed by IZP Technology Group is the most representative.