What is the difference between cloud exhibition and traditional exhibition? Is there any prospect for the development of cloud exhibition? How to do it?

What are the differences and advantages of cloud exhibition compared with traditional exhibition?

Cloud exhibition, as a brand new way of exhibition organization and planning, enterprise exhibition and audience viewing, has attracted much attention in recent years. Especially in this year's large-scale outbreak of epidemic, cloud exhibition is more advantageous compared with the traditional exhibition, the advantages of cloud exhibition gradually prominent.

?1. Low cost of participation

Traditional offline exhibitions require huge participation costs, booth rental, booth construction, labor costs, transportation costs, material production and other costs add up to more than one hundred thousand to hundreds of thousands of dollars at any one time, for any one enterprise, is a small expenditure, and online exhibition can greatly reduce the cost of participation expenditure. The online exhibition can greatly reduce the expenditure of exhibition cost.

The cloud exhibition does not require personnel to go to the exhibition site, no need to transport products over long distances, no need to make offline display materials, only need to publish the product introduction related to the enterprise on the relevant exhibition platforms, so as to be able to communicate with customers from all over the world, and to invest in the smallest cost and reap the greatest benefits.

?2. 365 days/24 hours exhibition

The general offline exhibition is a 2-day exhibition and 3-day exhibition period, so for those who can't go to the scene of the enterprise or the audience, they can only through the network report or the same industry to send the circle of friends to know the exhibition information, which is very untimely.

The cloud exhibition breaks the double limitation of time and space, and makes it possible to organize the exhibition and exhibit everywhere. No matter what city you are in, no matter what time, as long as you have your own online booth, you will be able to communicate with customers anytime, anywhere.

?3. Industry-wide participation

Because of the cost of the exhibition, usually not all the enterprises in the industry can come to participate in the exhibition, which is undoubtedly missed a lot of business opportunities for enterprises, online exhibition is very good to make up for this problem. The online show is a great way to make up for this. Companies only pay a low cost, and they can get the same business information related to the show.

?4. Data generation and organization

After attending an offline exhibition, it is a waste of human resources and inefficient to organize and classify the data collected at the exhibition, and it is easy to miss the best time to contact with customers, which is likely to lead to the loss of orders in the end.

The cloud exhibition can perfectly solve the problem of data organization, not only can accurately obtain the total flow of the exhibition and each exhibitor's exhibition data, inquiry information, etc., but also can be analyzed and tracked, the most important thing is that these data can also be convenient for status of other exhibitions or other industries for the exchange and integration of mutual services, sharing **** win, and bring the enterprise a visible benefit.

?5. Safety and environmental protection

Traditional offline exhibitions will generate a huge amount of exhibition garbage every time they are held, resulting in a serious waste of resources. From the smallest exhibitor card, exhibition meal coupons, exhibition box lunch waste, to the booth construction materials, a variety of tables, chairs, cabinets and columns of the production, its life cycle of only 3 days, was dismantled into a pile of waste materials. Not to mention the materials used in building materials are not environmentally friendly and harmless, all kinds of materials released by the toxic substances in the construction process of the constructor, in the process of exhibiting to the exhibitors, to the audience there is a health threat.

And the online exhibition is absolutely green and free of safety worries.

?6. Post-exhibition Publicity and Accumulation

The traditional 3-day offline exhibition will disappear once the exhibition is over and the exhibitors close their booths and evacuate, which is equivalent to non-existence for those who don't come to the exhibition site and those who don't know about it.

While the cloud exhibition can be spread to domestic and overseas in various ways (news link, website embedding, public number and WeChat forwarding, or even a separate APP), it will never end, and it can be conveniently retained and accumulated into the historical archive of the exhibition.

Of course, both cloud show and traditional offline show have their own inherent advantages and shortcomings, and offline show is essential, but from the perspective of the future development trend, cloud show has more development potential, scalability and cross-border integration capability.

In fact, the future development space of cloud exhibition (digital exhibition) will be far beyond the meaning, function, role and boundary of traditional exhibition, and it may develop into a brand-new pan-digital exhibition new economic form, which, of course, can not be separated from the government, the exhibition industry, and all exhibition people and entrepreneurs from all walks of life to participate and support.

Broadly speaking, convention and exhibition activities are now omnipresent and ubiquitous. Because no matter when and where, through what kind of way as long as people and people, enterprises and enterprises and countries and countries as long as there is communication and exchange there must be information transfer (conference function) and explain what is going on (exhibition function), so it can be said that: everyone is a conference and exhibition people, every day in the conference and exhibition, and everything can be double line.