Traditional Culture Encyclopedia - Traditional festivals - What is the prospect of China's media industry and its development trend in the next few years?
What is the prospect of China's media industry and its development trend in the next few years?
At present, Internet application habits have changed significantly. Emerging Internet applications, including new instant messaging and Weibo, are rapidly spreading, and e-commerce applications are developing steadily. With the country's attention to the protection of online copyright and the introduction of a series of relevant policies and measures to protect genuine copies, online advertising revenue will continue to maintain a high growth, surpassing newspaper advertising revenue and gradually approaching the scale of TV advertising market.
At the same time, with the development of triple play, a variety of new TV modes, such as Internet TV, IPTV, Internet TV, digital TV and mobile TV, have been formed, which not only provides great opportunities for the development of radio and television cable networks, but also brings challenges. M&A has gradually become the focus of industry development.
The media industry research group of Forward-looking Industry Research Institute believes that the video service is likely to lead the triple play. There is reason to believe that there is no end to the expanding space of the integration of Internet, telecommunications and broadcasting in the media field. It is predicted that in the next decade, the Internet will become the most personalized, dynamic, important and commercially valuable media.
Generally speaking, the prospects of the media industry are still very good, and the development prospects are great.
I hope my answer can help you.
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