Catering planning of catering planning

1, site selection planning

Catering business process, catering site selection is a very important work. The industry is often "site selection determines success or failure," said. Catering planning in the site selection planning there are two jobs: one, according to the mature business model to find the right location; the other, according to the location has been found, tailored to the right model. Either way, for the planner is a tough test.

2, positioning planning

In-depth research in the business district on the basis of customer service for the catering business products and services, packaged in a suitable "goods", in order to cut into the heart of the customer's a method. Positioning, that is, for the enterprise's products and services, to find the position in the customer's mind.

3, theme planning

People are divided into groups, things are gathered. Customers' personal preferences are different. Catering enterprises with different themes to publicize the personality, rendering the environment, can get with *** with the hobby customer recognition.

4, environmental planning

According to the overall business strategy and economic strength of the enterprise, the restaurant decoration concept.

5, investment planning

Measurement of the operating conditions of the restaurant business, to determine the break-even point, in order to develop feasible programs, planning for the restaurant business model, accounting for the payback period.

6, product line planning

According to the business model and technical strength of the enterprise, design product features, the number of varieties, pricing strategy and display methods, to maintain the competitiveness of the enterprise, the product power and sufficient level of profitability.

7, procurement planning

Through the improvement of management system, the establishment of management mechanism, to ensure that the incoming raw and auxiliary materials and other items, quality, sufficient quantity, the bottom price.

8, human resources planning

"Employing" starts from "selecting". Prospect work vision, planning staff life, with more "non-material forces", activate the enthusiasm of the staff love and dedication to work, and enhance the sense of identity and centripetal force of the staff to the enterprise.

9, management planning

Duties are clear, clear positions, reasonable system, rewards and penalties. The implementation of "foolproof management", to put an end to cronyism, arbitrary reward and punishment of "irregular management".

10, brand planning

refine the spirit of enterprise, summarize the corporate culture, integration of internal and external resources. With a distinctive brand image, expanding the impact, commitment to quality, attract customers, motivation and morale.