Move social direction.

Facebook's success is largely due to its real-name friend relationship chain. According to Facebook's prospectus, 20 1 1 has 845 million real users, and Facebook was once valued at 1000 billion dollars, which is undoubtedly the most successful social networking platform in the world. Different from the traditional social network, compared with PC, mobile phone has natural contact attribute, real name attribute and location attribute, which can greatly reduce the trust cost, and at the same time, it has strong convenience, which meets the needs of people who are always socializing and never going offline. Coupled with the rapid popularization of smart devices, mobile real-name socialization is more imaginative than internet socialization in terms of development scale and development prospects.

At the same time, mobile real-name social networking will also continue the user scale advantage of real-name social networking on the Internet. Take Facebook as an example. Although it started late in mobile social networking, it still has no rivals in the field of mobile social networking due to its absolute monopoly position in Internet social networking, and it is firmly ranked first in the free download list and all download lists of AppStore, which is actually an extension of Matthew effect.

Borderless communication in the era of mobile Internet gives people a broader communication platform. More like the six-dimensional space theory founded by Harvard psychologist Stanley Mi, "The distance between you and strangers will not exceed six people", the circle of communication of each individual is constantly enlarged, forming a huge network, and strangers can be met through the circle of acquaintances. This is the embryonic form of early social networks and the blueprint for Facebook's survival. With the integration of mobile and social concepts, the people-centered playback mode is no longer limited, and diversified factors are added to define strangers and acquaintances, such as LBS.

AppStore Download Data Analysis Many mobile social applications are entering the field of LBS+ strange friends, especially the vertically subdivided field of strange friends. For these applications, unfamiliar friends will gradually become acquaintances. The acquaintance relationship formed in this way is suitable for brand communication and word-of-mouth communication of e-commerce because of trust. Mobile social interaction based on mobile phones, with its hot identity and geographical attributes, has turned virtual social interaction into a more real communication platform, and Zuckerberg's ideal of making the world more transparent seems to be coming true. In this era when privacy is tracked everywhere, with the gradual spread of open social ecology, everyone has become a "transparent person".

Private social interaction

The principle of private social interaction is based on the research results of British anthropologist Robin Dunbar, that is, at any time, people can maintain a stable social relationship with about 150 people at most, 50 of whom are friends you trust, 15 are good friends and 5 are best friends. Only 150 personal friends are allowed, which is a basis for building high-quality social networks. Not broadcast, not self-promotion. Private socializing is sharing your life with people who really know you.

The value of "private social interaction" lies not only in that it meets the "privacy" demand that people are increasingly concerned about, but also in that this breakthrough point fits the potential law of SNS development path from the perspective of development. When it comes to private socializing, you have to talk about the success of Path. The more intimate and personalized social graph constructed by Path subverts and innovates the Facebook model in a way that pays more attention to enhancing personal relationships. The founder of Path said that "the value of private social interaction lies in providing users with a kind of family-like warmth, rather than the hustle and bustle of the world like Facebook." Near Field Communication (NFC) is a short-distance high-frequency wireless communication technology, which allows non-contact point-to-point data transmission between electronic devices (within ten centimeters) to exchange data. According to the latest specification, the new exchange protocol allows two NFC devices to send and receive data. In the future, with the wider application of NFC, sharing and making friends will be as simple as touching. I believe that making friends with NFC will also become a trend. The cooperation between Angry Birds and Nokia is a successful case. Users can unlock most invisible levels of Angry Birds by interacting with NFC tags and NFC-enabled mobile phones. Perhaps NFC will be the explosion point of future mobile social games.