Comparative Advantage Analysis of Ice and Snow Industry Development in Harbin

Harbin has four distinct seasons under the influence of its geographical location, while the world of ice and snow, the street view of ice and snow, etc. With real ice and snow as the selling point, it only takes about three months each year to attract domestic and foreign tourists. In order to make effective use of resources and make four distinct seasons another selling point to attract tourists, we must extend the concept of ice and snow.

In terms of time, winter cannot be limited to three months. Harbin government attracts investment, such as Wanda Group's investment in building the world's largest indoor ski resort to realize skiing in all seasons. In terms of space, we can't have a large area of idleness for nine months every year. Although we have many activities, such as Oktoberfest, Harbin Expo, Music Festival and so on. The plan to hold an exhibition once a year and withdraw after the exhibition is over is too wasteful. We should build a piece of land with the concept of inheriting ice and snow culture and customs.

Regional landscape not only inherits and spreads the ice and snow culture better, but also realizes the permanence and long-term nature of ice and snow art, highlighting the uniqueness and elegance of ice and snow customs. For example, the Harbin Municipal Government introduced Malaysian Rong Jian Group to invest in the construction of a 600-mu Harbin Universal Ocean Theme Park project. ? Naimu? Generally speaking, citizens and tourists can feel the deep-seated concept of ice and snow culture. On the one hand, considering the public's aesthetic feeling of ice and snow landscape, we can create the ice and snow landscape that meets the public's needs from the public's cognitive level. Snow sculpture Ice Sculpture Competition is held every winter, attracting ice and snow artists from dozens of countries around the world and receiving hundreds of thousands of tourists every day. The focus of the "ice and snow culture" in the two cities lies not in the ice and snow itself, but in the great benefits of ice and snow-related industries. Therefore, although Harbin's ice and snow have their own garden parties and ice and snow competitions, we should not only focus on the benefits of ice and snow itself, but also cultivate our own world-class ice and snow artists and develop ice and snow extension products, thus driving the development of the surrounding service industries, not only making the brand of Ice City more valuable, but also realizing the overall economic benefits.

Relying on traditional culture, Harbin has been striving to build a famous city of "ice and snow culture" for decades. If the previous experience is described by groping and learning, Harbin has accumulated enough experience now, and the next development will enter the exploration stage. How to establish a famous brand status according to Harbin's natural environment and market conditions under the premise of creating ecological benefits to the maximum extent is an important topic at present. Although the government has attracted investment to develop many industrial projects and the urban cultural construction of citizens has been greatly improved, the geographical location of Harbin still needs our careful study and rational development. The long-term planning of the government should not only focus on temporary gains and losses, whether it is transportation, construction, industry or service industry, it should be people-oriented, reduce and alleviate the exploitation of the primitive natural environment, protect and limit the damage and pollution to people's livelihood resources, make the overall environment of the city more favorable and relaxed, and thus build a famous cultural industry with characteristics.