Guangzhou Qiaoqi Cultural Festival time and place activities

Guangzhou Qiaoqi Culture Festival will meet you on August 9 and the event will last until August 15, which coincides with the Tanabata Festival. Therefore, it is named Qiaoqi Festival and has many venues such as Guangzhou Tower, Haixin Bridge and other landmarks of Guangzhou.

2021 Guangzhou Beggar's Tale Cultural Festival Series

When: Aug. 9 - Aug. 15, 2021

Venues: Guangzhou Tower, Haixin Bridge, Jiazheng Square and others.

Theme: Tanabata Tianhe Wonderful Guangzhou

Organizers: Propaganda Department of Guangzhou Municipal Party Committee, Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, Guangzhou Municipal Federation of Literary and Art Circles, China*** Tianhe District Committee, Tianhe District People's Government.

Begging Qiaoqiao Cultural Festival Activity Table:

Compared with previous years, this year's Qiaoqiao Cultural Festival has a more emotional theme, a stronger sense of the times; rich in content, a variety of forms; more participants and a wider audience; business and tourism integration of the four major features.

All activities will be based on the provincial and municipal epidemic prevention and control deployment, the strict implementation of epidemic prevention and control measures, and timely adjustment of activity arrangements.

Highlight I, new thinking to show new vitality, stimulate the beguiling cultural heritage and innovation

Guangzhou held Qiaoqi Cultural Festival, actively promote the inheritance and innovation of traditional Chinese culture.

This year's Qiaoqi Cultural Festival will start from Zhu Village, the birthplace of Qiaoqi culture, and will be organized through traditional folklore activities such as "standing up Qiniang", "worshipping Qiniang", "sending Qiniang" and so on, as well as the public welfare exhibition of the Qiaoqi Cultural Museum, the Qiaoqi Culture Museum in Guangzhou. Through the traditional folk activities such as "standing Qiaoqi", "worshipping Qiaoqi", "sending Qiaoqi", the public welfare exhibition of Guangzhou Qiaoqi Culture Museum, the Tanabata Tour and other activities, the rich and colorful connotation of Qiaoqi culture will be comprehensively presented, reflecting its excellent charm.

Oriental Ink and Wash "Porcelain Rhythm to End the Future" themed activities, "Loyalty to the Party" painting and calligraphy creation contest award-winning works exhibition, 2021 Guangzhou Qiaoqi Culture Festival Cantonese opera special, "Seven Waiting for the Most Beautiful You! "Chinese Hanfu Model Competition and other exciting theme activities centered on traditional culture such as Qiaoqi style, to drive more people to understand the connotation of Qiaoqi Culture Festival.

"Tanabata Love Manifesto" theme activities will lead people into the Tianhe cultural scenic, "fate together", "fate gathered Tianhe love Tanabata" and other series of activities, let the traditional begging culture and the traditional culture of the festival. activities, so that the traditional begging culture and ancient customs and etiquette in a new way into the life of modern youth groups, inheritance and advocacy of Chinese excellent marriage and family culture, the formation of good social customs.

2021 Guangzhou Youth Begging Art Festival, "Thinking of Tianhe" Youth Begging Art Exhibition and other activities, so that young people focus on the begging culture, enhance the love of traditional culture, so that they grow up in the excellent traditional culture.

Highlight two, the new national tide of new fashion cultural confidence to lead the flower "young" play

"National tide" is in the way, become the most popular fashion culture of young people. In order to expand the influence of the begging culture among young people, Haval H6 National Tide Edition, as the chief partner of the Guangzhou Begging Culture Festival, will take the promotion of traditional Chinese culture as its own responsibility, and take the presentation and experience of the "national style" and "Chinese dress" as the core content. Oriental International Commercial Plaza, Caesar Square, Baomo Park and other places will be held one after another all kinds of fancy dress show, leading the fashion trend, to attract people to participate in the Beggar's Bazaar with the new national trend, and drive young people to love traditional culture.

Tiande Plaza will also host the "Flower Junior National Tide Cultural Festival". Through the Chinese costume parade, "lights out" national tide on-site creation, national tide flash bazaar, national tide music liveshow and other forms of young people wearing Chinese costumes, see Chinese costumes, experience Chinese culture, combined with a variety of forms of viewing, play, experience, interaction, so that young people are more likely to accept and feel the charm of traditional culture.

Highlight three, new landmarks to create new hot spots Haixinqiao staged begging fashion show

Since its opening on June 25, Haixinqiao has become a hit spot for Internet celebrities. This year's Qiaoqi Cultural Festival chose Haixinqiao to host the "Tanabata Tianhe, wonderful Guangzhou" Qiaoqi Cultural Fashion Show on August 14th.

The fashion show fully combined with the Haixinqiao itself "Qinming silk dance Lingnan flower boat" structural characteristics, built the Haixinqiao Stage, Haizhu Stage, Yuexiu Stage three stages. The stage will also hold the "Ode to Tanabata" ceremony, "pay homage to the Seven Niang" ceremony, "worship the Seven Niang" ceremony, blessing performance, staging a national tide fashion show, highlighting the diversity dim

Also worth looking forward to is the evening party held in the Haixinqiao at the same time, but also will be The "Tanabata Guangzhou, love in the heart of the sea" collective wedding ceremony will be held. In the Guangzhou Tower for the Guangzhou Qiaoqi Cultural Festival light up the romantic light at the same time, to participate in the collective wedding of the newlyweds **** with the completion of life's most solemn oath of allegiance, so that the clouds and pearls to witness eternal love, so that the Haixinqiao become the famous "love bridge".

Highlight four, the new mode of the new industry to explore the integration of Guangzhou festival culture business tourism path

This year's Qiaoqi Cultural Festival efforts to explore the "non-legacy business tourism" mode, and Jiazheng Plaza, Wanling Hui, the Oriental BaoTai shopping malls to jointly launch the "seven-day tour of the Tianhe business circle "series of activities, synchronized with the launch of the "Tanabata music seven days" small program as the main online interactive platform, the integration of Qiaoqi Cultural Festival offline activities online content, combined with the commercial platform resources to drive consumption and so on. Thus realizing the linkage of online and offline scenes.

Begging culture and Zhu Village, Haixinqiao, Canton Tower and other tourist attractions, business district combined with the new model, so that the culture to go farther, so that the attractions more attractive, adding new momentum for the business district.

During the event, a thematic forum will be held around the "content-driven festival travel", including two keynote speeches and a series of round-table dialogues, exploring the integration of cultural content and travel scenarios through the integration of new forms and modes, and promoting new consumption and new experiences.