Tourism industry transformation and upgrading of the inherent requirements

1. Strengthen the combination with science and technology to enhance the level of product intelligence and personalization. For example, the use of artificial intelligence technology to provide more accurate tourism recommendation services, optimize the planning of tourism routes, and achieve systematic voice guides to better enhance the experience of tourists.

2. Focus on the excavation and inheritance of cultural values. Tourism as a cultural carrier, in the process of transformation and upgrading, we need to focus on the discovery and excavation of the cultural value of tourist destinations, to further strengthen the promotion and publicity of cultural tourism, as well as to strengthen the protection and inheritance of cultural heritage, so that tourists can better understand and recognize the history and culture of China.