How to transform the soft power of corporate culture into the hard power of reform and development

Corporate culture, is the enterprise in the long-term production, operation, management process gradually precipitated the formation of the *** with the cultural concepts, is generally recognized by the staff and *** with the concept of following the behavior of the sum of the enterprise and the entrepreneurs *** with the spirit of the home and cultural totem. For enterprises, short-term operation depends on the system, medium-term operation depends on management, long-term operation depends on culture. At present, Shaanxi local electric power group company launched a spectrum of corporate culture concept group, which is to play the local distribution network enterprise in the national economic construction of the responsibility and mission of the times. Combined with the promotion of the status quo for more than a year, the author on the enterprise culture construction of the misunderstanding and how to better apply the cultural construction to enhance the soft power of enterprises to do some analysis and thinking.

One, the misunderstanding of enterprise culture construction. Now many visionary enterprises are embarking on the construction of corporate culture, but in practice there are some misunderstandings. First, the retreat of corporate culture. In some enterprises, a reference to the construction of corporate culture, many people believe that it is to do false things, window-dressing, make a fuss, can not create benefits to contribute to the GDP, the development of enterprises does not seem to have much to promote the role. Second, the enterprise culture one-sided. Some people with intuitive, superficial mode of thinking misinterpretation of corporate culture, that a few cultural and sports activities, run a few newspapers, hang a few quotes and aphorisms is the whole content of the construction of corporate culture, not the subtle penetration of culture into the production and operation of the enterprise activities, but only with the activities to interpret the culture, with the slogans to render the culture, with the meeting to implement the culture. Third, the universalization of corporate culture. Think that all aspects of business operations are enterprise culture, enterprise culture and spiritual civilization construction, party construction and other work confusion. The fourth is the differentiation of enterprise culture. This is reflected in the practice of corporate culture, many enterprises self-understanding of the derivation of corporate culture, the development of the so-called sub-culture, resulting in the grass-roots parallel enterprises in the cultural construction of the thousands of differences in the implementation of the culture of the staff on the standard is not the same, the corporate culture fails to fully adhering to the group company's mother culture system, so that the VI visual recognition system and brand strategy at the grass-roots level of the promotion of the behavior of the lagging behind the pace of the slow, and so on.

Two, the construction of corporate culture must be addressed several issues.

First is the cultural positioning. Accurate cultural positioning is based on a comprehensive analysis of the operating characteristics of the enterprise and the historical environment after the scientific research and judgment. Corporate culture as a superstructure attached to the economic foundation of the enterprise entity, some people compare its core content to the image of the enterprise's DNA, containing the corporate mission, corporate vision, corporate values, corporate spirit, business creed and other cultural genes attached to the enterprise's special information, which lays the foundation for the formation of the system of cultural concepts, dissemination and popularization. Cultural orientation is to sort, analyze, refine, innovate and develop on the basis of inheriting the excellent traditional culture, so as to form a group of cultural concepts with distinctive characteristics that are not easy to imitate. In this sense, Shaanxi geodetic enterprises have successfully realized cultural positioning. The formation process of the spectrum culture concept group is the process of Shaanxi Geodian's cultural positioning, and the spectrum culture system is the cultural gene of Shaanxi Geodian enterprise.

The second is the cultural landing. The so-called corporate culture landing, that is, each employee of the enterprise can be the top management of the enterprise advocated and implemented by the cultural concepts into behavior and results, that is, can be innovative ideas, transcendence of the courage, long-term persistence to achieve the concept of heat sublimation and soft landing of culture. Corporate culture as a seed, can not always suspended in the air, only in the survival of the specific business soil environment suitable for the landing of the roots of the germination growth, in order to be in all aspects of business operations in the long-lasting emanation of cultural fragrance. The reason why the enterprise culture construction will fall into the above mentioned misunderstandings, in the final analysis is not to realize the cultural landing, neither in the understanding of a deep understanding, more not in the behavior of the implementation of a strong. The effective way of corporate culture landing is to carry out cultural strategy breakout, that is, to realize the corporate culture from nothingness to solid, from weak to strong, from the hovering to the landing of the transition, which needs to be built through the system, create a model, to do training, engage in activities, grasp the innovation, create an atmosphere, wide dissemination of all-round, three-dimensional set of cultural solutions to achieve.

Shanxi geodetic enterprises have been practicing the enterprise culture with all kinds of cultural carriers: the strong implementation of safety measures such as making family photos, posting safety messages, and collecting safety letters has promoted the landing of the safety culture; the construction of double-optimized power grids, the implementation of the whole set of service programs, and the construction of service-oriented enterprises have made the best pad for the landing of the service culture of geodetic enterprises; the transformation of the system, the construction of modern enterprises, and the construction of systems have provided the most effective way for the landing of culture; and the construction of modern enterprises and systems has provided the most effective way for the transition of culture to the future. The construction of institutional transformation, modern enterprise construction, system construction provides the most powerful guarantee for the landing of culture; the construction of one station, one newspaper and one magazine publicity platform has set up the internal flag and external window for the construction of enterprise culture of geodetic power, and so on. It can be said that a complete set of solutions for the construction of corporate culture of Shaanxi geodetic power has been established, and all the basic preparations are ready, and the momentum of cultural enclosure and comprehensive landing has been initially formed.

The last is cultural innovation. Innovation is the soul of corporate culture construction, is the driving force of sustainable development, only continuous innovation of corporate culture to create eternal youth, everlasting new cultural classics. Haier, one of the world's top five hundred corporate culture is a model of innovative culture, some people say that the sun is new every day, Haier's every day is also new. It is in this innovative concept of support to lead, only to make Haier in just 26 years from a small factory on the verge of closure of the collective development of the collective company in the world with more than 70,000 employees, annual turnover of 140 billion globalization, by the United States, "Newsweek" Web site rated one of the world's top ten innovative companies.

In terms of cultural innovation, Shaanxi geodetic enterprises have been very powerful: management innovation from scratch, the system construction of the full bloom, to create a first-class enterprise with outstanding results, the emergence of talent management vitality, the process of reengineering is becoming more and more perfect, the whole set of service benefits highlights the benefits of the modernization of the enterprise construction is fully initiated, the masterstroke of the spectrum of innovation culture and the geodetic traditional culture of the organic fusion of the cultural genes of the geodetic power The diversity and uniqueness of the cultural genes of geodetic power have appeared at the same time. However, objectively speaking, our cultural innovation initiatives are still far from enough. The construction of corporate culture is a systematic project, cultural innovation never-ending, we also need to think in the way of thinking, behavioral concepts, management models, behavioral norms and other broader areas of continuous exploration and efforts.

Guarded by the humanities, in order to realize the world. In the course of social development, people are the determining factor in all factors of production. Managing an enterprise is inseparable from people, and managing an enterprise ultimately relies on the close integration of people and culture. To truly realize the Group's new two types and two strategic objectives, to enhance the core competitiveness of enterprises, the achievement of domestic first-class modern large-scale enterprise groups, it is necessary to establish a compatible corporate culture model and the successful realization of its landing and deep-rooted, so that each employee into the heart and mind, physical practice, which is an important element of cultural construction and the essence of the.