The history of poster development

The development history of posters can be traced back to ancient civilization.

In ancient times, people began to use posters to promote goods and activities. For example, in ancient China, businessmen made and posted posters to promote their goods and services. With the development of society, the use of posters has become more and more common and has gradually evolved into an important means of publicity.

In Europe, the use of posters can be traced back to the Renaissance. At that time, artists began to design and make various forms of posters to promote cultural activities such as theaters, concerts and exhibitions. These posters not only conveyed the information of the event, but also showed the creativity and skills of artists, which became a part of the cultural life of the city at that time.

/kloc-in the 0/8th century, posters became more and more common in European cities. With the progress of printing technology, the production and dissemination of posters become easier and cheaper. /kloc-in the 0/9th century, the use of posters was further expanded and became an important part of commercial advertisements. Many famous artists have also begun to participate in the design of commercial posters, adding artistry and attractiveness to brands and products.

At the beginning of the 20th century, the design and production of posters experienced a revolution. The new artistic style and the development of printing technology made the visual effect of posters more colorful and became an indispensable part of urban life at that time. During this period, some famous artists such as Henri de Toulouse-Lotlake, armand Murray, Jacques Villone and others also created many famous commercial posters.

With the emergence of new media such as television, radio and internet, the role of posters has weakened. However, as a traditional way of propaganda, posters are still widely used in contemporary times. Posters of various forms can still be seen in many cities. They are not only a kind of propaganda media, but also a part of urban culture and history, which shows people's creativity and demand for art and publicity.

Features of the poster:

1, various forms

Posters can design words, pictures, patterns and other elements to attract the attention of different people. It can be used to publicize goods, activities, performances and other contents, so it is very flexible.

2. Widely spread.

Posters are usually posted in public places, streets, shops and other places for publicity, so they can reach a large number of people. Especially in urban centers, business districts and transportation hubs, the spread effect of posters is more significant.

3. The communication effect is intuitive

Because posters usually have striking colors and patterns, they can quickly attract people's attention. At the same time, the text information of posters is usually concise and easy to be understood and remembered by people, so it can effectively convey the propaganda content.

4. The manufacturing cost is relatively low.

Compared with traditional media such as TV advertisements and online publicity, the cost of making and posting posters is relatively low, which is suitable for small enterprises or individuals to promote.