The main reasons for the rise of smart TV

Internet TV, which was popular in the home appliance market before, is only the product of the transition from ordinary TV to smart TV. In the future, TV will gradually develop into an open service bearing platform and become a user's home intelligent entertainment terminal. At the same time, home appliance manufacturers are changing from "hardware" profit model to "hardware+content+service" profit model, changing the original profit model of one-time sales. By selling TV sets and providing content and services at the same time, the market premium of TV terminals is formed and the profitability of continuous services is generated. In the environment of triple play, smart TV based on open software platform will become an important carrier of triple play and play an important role as a home multimedia information platform.

The reasons for the rapid rise of the smart TV market are as follows:

First of all, the country will vigorously promote the development of the "triple play" industry, which will change the single service mode of cable digital TV. The diversity of content formats, service types and access methods will become the new characteristics of digital TV in the triple play environment. Digital TV SoC and open software platform will become the key support for the diversification of digital TV services. Digital TV in triple play environment will become SmartTV based on open software platform, instead of FeatureTV customized by manufacturers under private platform. The smart TV thus developed will become the core of digital home.

Secondly, the whole TV set is striding from the tablet era to the Internet era, and even to the intelligent era. The TV giants don't want the processes carried out by enterprises to be regarded as simple processing links, and have been brewing to expand into content industry chains such as technology platforms to avoid being replaced by smart set-top boxes in digital homes.

Thirdly, the competition between Google's Android system and Apple's iOS system on smart phones has become fierce. If the application platform system wants to gain a larger share, it must expand the scope of use and find new development areas, so smart TV will become a breakthrough.

From a global perspective, IT/ Internet giants and TV giants have invested heavily in the research and development of smart TV, and the development of smart TV has become an irreversible trend. The main reason for the rapid development of smart TV in the world is that its price tends to be civilian and the content resource chain is becoming more and more mature. Smart TV will create an open system platform for users to load unlimited content and unlimited applications, and can be installed individually according to their own needs, so that TV will never be out of date.